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Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

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#adobe #acrobat #motiondesign #graphicdesign

Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

--

#adobe #acrobat #motiondesign #graphicdesign

Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

--

#adobe #acrobat #motiondesign #graphicdesign

Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

--

#adobe #acrobat #motiondesign #graphicdesign

Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

--

#adobe #acrobat #motiondesign #graphicdesign

Some motion tests I did over a weekend earlier this year in collaboration with the great crew @psyop & @hy_per_cul_ture for Adobe Acrobat. We won it 😉

--

#adobe #acrobat #motiondesign #graphicdesign

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

I'm really excited about this one. I got the chance to design, art direct, and animate this project with the beautiful @genghisdon.

Styleframes are always hard, but man, they are fun. These are some of my favorite explorations.

Full project breakdown on my site 💫

#motion #motiondesign #motiongraphics #artdirection #usopen #tennis🎾

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

DIRECTORS CUT 🎥

-

Really happy and proud of how this one turned out.

Commissioned by 72&Sunny, I was able to join Psyop + Hyperculture showcase the new Adobe Acrobat. From pitch dev to animation direction, I got the chance to see this whole project through.

Shoutout to this amazing team that assembled this, you are all savages ❤️

Full project here
https://www.behance.net/gallery/238011849/Adobe-Acrobat

Directed at: @psyop
Producer: @jwbybee @cloiemason
Assistant Producer: Otto Fallson Ree
Directors: @hy_per_cul_ture @peter_riet @floris__vos
Animation Lead: @rocamode

Designer: @hy_per_cul_ture @richprjcts @clintchangrules @habillage.graphique @renegades.of.phong Yelim Lee

3D Designer: @guido.glid @javi_tommasi

Lead Technical Director: @clintchangrules

2D Supervisor: @clintchangrules

2D Animator: @fco_castro_ @madebyjames.work @rocamode @juampi_wip Lauren Detling, Lena Huang

#adobe #pdf #aftereffects #motiongraphics #design #logo #logoanimation #acrobat #mograph #motiondesign

Last year Kepler Group and I collaborated on creating this promo for Champion. The main purpose of this one was to incorporate AI into our pipeline by taking product photos from their website and generating a fully customizable 20-second spot.

Got the chance to design and animate this entire thing.

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Creative Director:
Camm Rowland

Art Director:
Luis Roca

Producer:
Annie Malik

Design & Animation
Luis Roca

#motiongraphics #champion #sportwear #design #typeface #type #glitch #athleisure

HAPPY NEIGHBORS
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Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

HAPPY NEIGHBORS
-

Happy neighbors is a study on residential spaces protected by physical barriers that are created in response to perceived or real threats of urban violence. As a result, these fortified homes create a false sense of security, forcing homeowners to distance themselves from their neighbors.

Growing up in a neighborhood like this, I didn't think too much about it until I moved to Richmond and found my community. The contrast between both is striking. One is safe, one tries to be. One is inviting, while the other isolates. But as I move back and forward between both, I realize that people always find a way of coming together, like nature overcoming barbed wire. 🌻❤️

Check out the full project here:
https://www.behance.net/gallery/226649961/Happy-Neighbors

We had a blast coming up with the graphics for Kepler's new Anthem video.

Check out the full video and project breakdown here:
https://www.behance.net/gallery/191090145/Kepler-Anthem

CD: @camm.rowland
Design and Animation: @motionmanaus @pleasecallmechamp @pablo_lozano_
Audio: @sanctus.audio

#motion #future #infocus

ITS TIME BOIS!

Quick render we did last year with beautiful Travis @hueandcry

✏️ @rocamode
🎥 @travis.animation @rocamode

#animation #design #motiondesign #footballseason #gameday #nachos #championship #handegg

It's been a year and some change since we launched the new rebrand @hueandcry. Can't believe time flew so fast with this guy.

Probably one of the hardest but most rewarding projects I've had the chance to work on. Finding the true voice of a company can be challenging, but once you set the foundations for it everything else just starts falling into place.

This part took us a while, from animation to design to sound, we were able to pull it together and I personally had a blast animating and editing this piece. Wouldn't be possible without the help of Matt, Travis, Trish, Lauren, David, Murilo, Jeff, Becky, Magnus, and the magical sounds of Jen.

Special thanks to OMFGCO for setting up HUE+CRY's new look.

Check out the full breakdown here!
https://www.luisroca.co/hueandcryrebrand

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#rebrand #hueandcry #graphicdesign #reels #motiongraphics

Step into the trance.

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Music by Correspondence

Today is the start of a new chapter in my career. I've been wanting to pursue this for a long time and I'm so happy and excited to share that im going freelance.

Check out my work on my new site here and hit me up! I would love to start collaborating with y'all.

https://www.luisroca.co/

<3

Your work day is about to end, the golden hour is just starting, warming your fingertips as you type that email. As you settle in, you look through your window and marble at the vastness of it all while you let the soul-soothing sounds of the Polycom music take you away...

Dive into this 1HR pleasure ride here:
https://www.youtube.com/watch?v=uF8mxdT-NeE

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Nice colab we did here at @hueandcry with @onemanchen dope artwork. Had fun animating the PC screen with the gang.

Feliz de haber celebrado un fin de semana completo con la persona que mas amo @mariabeatrizvm

Feliz de haber celebrado un fin de semana completo con la persona que mas amo @mariabeatrizvm

Feliz de haber celebrado un fin de semana completo con la persona que mas amo @mariabeatrizvm

Feliz de haber celebrado un fin de semana completo con la persona que mas amo @mariabeatrizvm