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ENTITLEMENT 🚲🚗🚶‍♂️

INSPIRATION 📸

Director @rickdarge breaks down how they approached this glass breaking gag in his recent commercial for Popeyes.

Watch the full breakdown with the link in the bio.

Popeyes "Chicken, Chicken, Chicken" Credits:

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Guys. We got @rickdarge on the podcast this week, and it's full of gold nuggets.

Link in the bio.

Popeyes "Chicken, Chicken, Chicken" Credits:

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

SUNDAY 🗓️

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Director @rickdarge

Popeyes "Chicken, Chicken, Chicken"

Production Company - @prodcofficial
Founding Partners - @ianponsjewell & Zico Judge
Agency - @truantlondon
Founder & ECD - David Gamble
CD - George Bartlett & Charlie Lindsay
EP - @ella.t.g
Head of Production - @samlevene99
Producer - @jack.bradley
Production Manager - Zoe Papworth
DOP - @adambentel
Wardrobe - BRATSK
Hair & Makeup - @luluhinton
Production Designer - @thomasdanbury
Edit House - @thequarryedit
Editor - @bencampbelledit
Color, VFX, Sound House - @harborpictureco
Colorist - @alexgregorycolour
VFX Creative Director - @fergalhendrick
Sound Design + Mix - @gcastlesound & @jim_db
Music Composer/Director - @jenniferann.music

Tech Specs:
We shot almost the entire spot using the ARRI Alexa 35 and a set of TLS rehoused Zeiss Super Speeds. There's one shot, a close up of the delivery driver walking through the glass door that was shot using the Nikon ZR and the 85mm Zeiss Super Speed.

Budget: Over $50k

W155 ‘Chicken. Chicken. Chicken.’ directed by @rickdarge with @truantlondon for Popeyes

Director: @rickdarge
Production Company: ProdCo @prodcofficial
Founding Partners / EPs: @ianponsjewell & Zico Judge
Exec Producer: @ella.t.g
HOP: @samlevene99
Producer: @jack.bradley
Production Manager: mrszoepapworth
Production Assistants: @sshkulskaya & @somejuice
DOP: @adambentel
1st AD: @littleprecious
2nd AD: @_gabriel.odonohoe_
Production Designer: @thomasdanbury
Wardrobe Stylist: BRATSK
Hair & Make Up Artist: @luluhinton

Client: Popeyes
CMO: Jo Vaughton
Creative Director: Mike Tinnion
Senior Creative: Ashley Bell
Content Creator: Grace Elder
Head Of Food: Dave Hoskins

Agency: @truantlondon
Founder And ECD: David Gamble
Creative Director: George Bartlett
Creative Director: Charlie Lindsay
Business Director: Eloise Thompson
Agency Producer: Eleanor-Rose Stamp

Edit House: @thequarryedit
Editor: @bencampbelledit

Color, VFX & Sound: @harborpictureco
Colourist: @alexgregorycolour
VFX Creative Director: @fergalhendrick
VFX Artists: @pollygwinnett & Muhaddissa Hasham
VFX Producer: Sarah Maerz
Sound Design & Mix: @gcastlesound & @jim_db
Audio EP: @savannahrk

Music Composer/Director: @jenniferann.music

W154 ‘Daddy of Domains’ directed by @rickdarge for @godaddy starring @waltongogginsbonafide

Director: @rickdarge
Production Company: ProdCo @prodcofficial
Founding Partners / EPs: @ianponsjewell & Zico Judge
Managing Director / EP: Emma Wilcockson
HOP: @yvo_ortiz
Producer: @doochy1
PM: Jorge de Miguel
Production Supervisor: Rosanna Pandolfo
DOP: @oztavio
1st AD: Guillermo Escribano
Art Director: Juanfra Liminal
Wardrobe: Lucía Lopez

Client: @godaddy
Executive Creative Director: Adam Nowak
Associate Creative directors: Frank Traynor, Matt Krivanek
Producer: Hugh Broder
Dir. of Creative Planning & Mgmt: Kelly Savarine
Copywriter: Jalyn Prewitt
Brand Designer: Yu Chang
HOP: Will Woollett
Senior Director, MKT: Rachael Powell
Director of Creative Planning & Mgmt: Kelly Saverine
Senior Creative Op Manager: Brad Hoschen
Business Affairs Lead: Taby Olague
Senior Manager, MKT: Michelle Cornejo
Global Brand Op Manager: Lina Attai

Editor: Courtney Hannibal
Post Producer: Ben Meader

Spain Service Production Company: @contrario.xyz
EP: Eduardo Olavide
Producer: Cristina Sánchez
POC: Cristina Alcázar
PA: Tami Mariño
Driver Director: Sofia Cortés
Driver Agency & Client: Luis Monerris
VIP Driver: Aaron Garrido
Photo Driver: Carlos Alonso
Crew Drivers: Tomás Salmerón, Dani Racero

Hidden Talent 🎹

RØDE WIRELESS REVIEW 🚨

FULLY PRESSED ☕️

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.

Very happy to welcome @rickdarge to our roster for exclusive representation in Belgium ✨

Rick Darge is known for his playful, humorous, and witty storytelling, often built around fantastical vignettes and amusing banter.

Born in South Plainfield, New Jersey, Rick discovered filmmaking at an early age – often employing family members around him to star in his short films and fake infomercials. He went on to study and graduate from USC Film School and spent the next few years working in post production, cutting everything from feature length documentaries, commercials, and television specials. Rick would go on to win an Emmy award for his work on one of the first web series programs ever to be nominated, Satacracy 88.

Having found success in cinematography, Rick made his final transition into writing and directing. He has since worked with brands such as Pepsi, Burger King, Hubspot and Nike, and celebrities including The Weeknd, Keke Palmer, and LCD Soundsystem.

Swipe through a selection of six films:
• Hubspot | ‘Spread Too Thin’
• Hard Rock Bet | ‘Battle Of The Bets’
• Hubspot | ‘This Is Why We Use Hubspot’
• Esports World Cup | ‘Impossible Dream’
• Burger King + KFC | ‘Why Can’t We Be Friends?’
• Nike | ‘Scary Good’

Watch the full films on his director page via the link in bio.