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Client: Flowwow
Agency: Resonance
Production: @prototypesagency

director/dop: @danieltuzhenkov
prod : @anastasiakost
assistant producer @bornbepolly
muah : @mua_natalia_noskova
style @sidamiran
set designer : @j.ruzanova
casting director: @sophiegrishutina
models: @anna.lyric @bruce_non
edit @matyginandrey
music: @prasdov
colourist: @dirko.color
gaffer: @pidorson_world
1AC: @igimadiev
dit : @igorslvman
ai, graphic design artist:@zippair
helpers: Ваня Гутаров

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

The mission is to find and apply creative solutions that build meaningful communication, make sense to the audience, and create impact for the brand. Our approach combines creative vision with analytical strategy, allowing us to balance on the edge of the visionary and data-driven. It’s not just about pushing boundaries—it’s about pushing them in the right direction to actually deliver

Client: Yandex Pay
Production: @Prototypes.agency

Director: @shirmanov_sasha
DOP:@yuri_danilov
AD: Юля Эсауленко
General producer: @grankinvo
Postproduction producer: Ирина Трофимова
Set-design: Женя Рузанова
Style: Никита Мальцев
Gaffer: Андрей Савельев
Edit: Женя Луценко, Александр Блинов
CG: Татьяна и Артём Яковлевы
Music: Илья Ермекеев
Sound design: Андрей Астров
Color: Виктор Малыгин
Clean-up: Антон Устинов

РУ:
Рекламная кампания для бренда Самолет в коллаборации с @prototypesagency ✨

Кампания построена на идее «поворот на 360°». Бренд Самолет выходит на рынок с новым предложением: быть частью повседневной жизни человека, видеть шире привычных сценариев и чувствовать реальный ритм, желания и ценности людей. Мы оживили пять архетипов аудитории (прагматичные пары, инвесторы, амбициозные семьи, родительский выбор и квартира для других) с помощью AI-персонажей, показывая фрагменты новой жизни, начавшейся вместе с домом. Для максимальной реалистичности усилили эффект присутствия широкоугольной оптикой и фирменной плашкой с динамичной перспективой. Этот визуальный язык соединил реальность и графику и подчеркнул взгляд на жизнь на 360°.

ENG:
Ad campaign for Samolet in collaboration with @prototypesagency ✨

Built around a “360° turn,” the campaign reframes the brand as present in everyday life, tuned to people’s real rhythm, desires, and values. We brought five audience archetypes to life through AI (pragmatic couples, investors, ambitious families, parental choice, and a home for others), revealing snapshots of a new chapter that begins with a new home. To heighten realism and immersion, we used wide-angle optics and a signature container with dynamic perspective. This visual language blends reality with graphic elements, reinforcing a 360° view of life.

Client: @samolet.ru
Campaign: РК 360
Placements: TV, OLV, DOOH, Digital
Type: Ai-generated campaign

Creative idea: @prototypesagency, @moscowmuleteam, @krilatata
Art Direction & Design: @kondratenko_m, @anna.kabanina, @nika__levitskaya
Agency & Production: @prototypesagency
General producer: @grankinvo
Executive producer : @anastasiakost
Creative director : itsvladp
Account manager: @par_sophie
Ai lead: @zippair
2d motion: @workflow.stu

РУ:
Рекламная кампания для бренда Самолет в коллаборации с @prototypesagency ✨

Кампания построена на идее «поворот на 360°». Бренд Самолет выходит на рынок с новым предложением: быть частью повседневной жизни человека, видеть шире привычных сценариев и чувствовать реальный ритм, желания и ценности людей. Мы оживили пять архетипов аудитории (прагматичные пары, инвесторы, амбициозные семьи, родительский выбор и квартира для других) с помощью AI-персонажей, показывая фрагменты новой жизни, начавшейся вместе с домом. Для максимальной реалистичности усилили эффект присутствия широкоугольной оптикой и фирменной плашкой с динамичной перспективой. Этот визуальный язык соединил реальность и графику и подчеркнул взгляд на жизнь на 360°.

ENG:
Ad campaign for Samolet in collaboration with @prototypesagency ✨

Built around a “360° turn,” the campaign reframes the brand as present in everyday life, tuned to people’s real rhythm, desires, and values. We brought five audience archetypes to life through AI (pragmatic couples, investors, ambitious families, parental choice, and a home for others), revealing snapshots of a new chapter that begins with a new home. To heighten realism and immersion, we used wide-angle optics and a signature container with dynamic perspective. This visual language blends reality with graphic elements, reinforcing a 360° view of life.

Client: @samolet.ru
Campaign: РК 360
Placements: TV, OLV, DOOH, Digital
Type: Ai-generated campaign

Creative idea: @prototypesagency, @moscowmuleteam, @krilatata
Art Direction & Design: @kondratenko_m, @anna.kabanina, @nika__levitskaya
Agency & Production: @prototypesagency
General producer: @grankinvo
Executive producer : @anastasiakost
Creative director : itsvladp
Account manager: @par_sophie
Ai lead: @zippair
2d motion: @workflow.stu

РУ:
Рекламная кампания для бренда Самолет в коллаборации с @prototypesagency ✨

Кампания построена на идее «поворот на 360°». Бренд Самолет выходит на рынок с новым предложением: быть частью повседневной жизни человека, видеть шире привычных сценариев и чувствовать реальный ритм, желания и ценности людей. Мы оживили пять архетипов аудитории (прагматичные пары, инвесторы, амбициозные семьи, родительский выбор и квартира для других) с помощью AI-персонажей, показывая фрагменты новой жизни, начавшейся вместе с домом. Для максимальной реалистичности усилили эффект присутствия широкоугольной оптикой и фирменной плашкой с динамичной перспективой. Этот визуальный язык соединил реальность и графику и подчеркнул взгляд на жизнь на 360°.

ENG:
Ad campaign for Samolet in collaboration with @prototypesagency ✨

Built around a “360° turn,” the campaign reframes the brand as present in everyday life, tuned to people’s real rhythm, desires, and values. We brought five audience archetypes to life through AI (pragmatic couples, investors, ambitious families, parental choice, and a home for others), revealing snapshots of a new chapter that begins with a new home. To heighten realism and immersion, we used wide-angle optics and a signature container with dynamic perspective. This visual language blends reality with graphic elements, reinforcing a 360° view of life.

Client: @samolet.ru
Campaign: РК 360
Placements: TV, OLV, DOOH, Digital
Type: Ai-generated campaign

Creative idea: @prototypesagency, @moscowmuleteam, @krilatata
Art Direction & Design: @kondratenko_m, @anna.kabanina, @nika__levitskaya
Agency & Production: @prototypesagency
General producer: @grankinvo
Executive producer : @anastasiakost
Creative director : itsvladp
Account manager: @par_sophie
Ai lead: @zippair
2d motion: @workflow.stu

РУ:
Рекламная кампания для бренда Самолет в коллаборации с @prototypesagency ✨

Кампания построена на идее «поворот на 360°». Бренд Самолет выходит на рынок с новым предложением: быть частью повседневной жизни человека, видеть шире привычных сценариев и чувствовать реальный ритм, желания и ценности людей. Мы оживили пять архетипов аудитории (прагматичные пары, инвесторы, амбициозные семьи, родительский выбор и квартира для других) с помощью AI-персонажей, показывая фрагменты новой жизни, начавшейся вместе с домом. Для максимальной реалистичности усилили эффект присутствия широкоугольной оптикой и фирменной плашкой с динамичной перспективой. Этот визуальный язык соединил реальность и графику и подчеркнул взгляд на жизнь на 360°.

ENG:
Ad campaign for Samolet in collaboration with @prototypesagency ✨

Built around a “360° turn,” the campaign reframes the brand as present in everyday life, tuned to people’s real rhythm, desires, and values. We brought five audience archetypes to life through AI (pragmatic couples, investors, ambitious families, parental choice, and a home for others), revealing snapshots of a new chapter that begins with a new home. To heighten realism and immersion, we used wide-angle optics and a signature container with dynamic perspective. This visual language blends reality with graphic elements, reinforcing a 360° view of life.

Client: @samolet.ru
Campaign: РК 360
Placements: TV, OLV, DOOH, Digital
Type: Ai-generated campaign

Creative idea: @prototypesagency, @moscowmuleteam, @krilatata
Art Direction & Design: @kondratenko_m, @anna.kabanina, @nika__levitskaya
Agency & Production: @prototypesagency
General producer: @grankinvo
Executive producer : @anastasiakost
Creative director : itsvladp
Account manager: @par_sophie
Ai lead: @zippair
2d motion: @workflow.stu

Client: @samolet.ru
Campaign: Neighbourhood 360
Placements: TV, OLV, DOOH, Digital
Type: Ai-generated campaign

Creative idea: @prototypesagency, @moscowmuleteam, @krilatata

Agency & Production: @prototypesagency
Ai production: @lab.ptts
General producer: @grankinvo
Executive producer : @anastasiakost
Creative director : @itsvladp
Account manager: @par_sophie
Director: @krilatata (rep by @reeltalk_ag)
Ai lead: @zippair
2d motion: @workflow.stu
Edit by @wildkuhn
Colourist: @al_lap
Sound effects: @prasdov
Technical Editor: @matyginandrey

Design studio: @moscowmuleteam
Art direction / design: @kondratenko_m, @anna.kabanina, @nika__levitskaya

Agency: @resonance.family
Production: @prototypesagency
CGI studio: @film.stance

General producer: @grankinvo
Executive / post- producer : @anastasiakost

Dir & Dop: @goshpar
Creative director : @arsyhastyle

Edit by @matyginandrey
Sound effects : @prasdov @vechernyk.j

Fill Ai generated campaign for @delimobil
Find in DOOH

#ai #aigenerated #aiartist

Back 2 school gen-Ai commercial for @tinkoffbank
#ai #aigenerated

Cruising on scooters late summer nights 🛵
For @yandex.go

Trained an AI model, fully generated, manual retouched, and upscaled to use in DOOH

Cruising on scooters late summer nights 🛵
For @yandex.go

Trained an AI model, fully generated, manual retouched, and upscaled to use in DOOH

Client @tinkoffbank T-Pay
Production @prototypesagency

Dir by @grankinvo & @extendowww
General producer : @grankinvo
Executive producer : @anastasiakost
Art direction : @ilya_vasilev_on
Cg artist : @extendowww
2d motion design : @og_target_
Sound design : @babkintone

As part of a special project for the launch of @yandex.lavka in Voronezh, we developed eye-catching branding and wrapped an entire yacht. Now, Lavka doesn’t just come to your home — it sails right past you.

Produced by @prototypesagency team
@alex.babenko @anastasiakost

Part-time delivery workers 🍕🚚
@prototypesagency @lab.ptts

Part-time delivery workers 🍕🚚
@prototypesagency @lab.ptts

Part-time delivery workers 🍕🚚
@prototypesagency @lab.ptts

Part-time delivery workers 🍕🚚
@prototypesagency @lab.ptts

Part-time delivery workers 🍕🚚
@prototypesagency @lab.ptts