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prgrshn
⚜️ R A S • K A S S A ⚜️
PRGRSHN • [ pruh-gresh-uhn ]
doer ~ doing.
Looking closer at Ras Kassa Alexander, professionally known as @prgrshn , a multi platinum producer, songwriter, and creative based in London. Known for his genre blending sound and distinctive musical identity, he has collaborated with a diverse range of artists across the UK and internationally, contributing to records that resonate both culturally and commercially.
Rooted in Caribbean heritage and shaped by British influences, his work reflects authenticity, progression, and storytelling at its core. Beyond music, he continues to expand his creative footprint through visual concepts, branding, and cultural projects, positioning himself as a forward thinking force within the global creative industry.
PRGRSHN wears our SS26 Collection featuring the Ofunato Jacket in Ink paired with our Denim 440 Bermuda Jorts.
This is People Of London
Looking closer at Ras Kassa Alexander, professionally known as @prgrshn , a multi platinum producer, songwriter, and creative based in London. Known for his genre blending sound and distinctive musical identity, he has collaborated with a diverse range of artists across the UK and internationally, contributing to records that resonate both culturally and commercially.
Rooted in Caribbean heritage and shaped by British influences, his work reflects authenticity, progression, and storytelling at its core. Beyond music, he continues to expand his creative footprint through visual concepts, branding, and cultural projects, positioning himself as a forward thinking force within the global creative industry.
PRGRSHN wears our SS26 Collection featuring the Ofunato Jacket in Ink paired with our Denim 440 Bermuda Jorts.
This is People Of London
Looking closer at Ras Kassa Alexander, professionally known as @prgrshn , a multi platinum producer, songwriter, and creative based in London. Known for his genre blending sound and distinctive musical identity, he has collaborated with a diverse range of artists across the UK and internationally, contributing to records that resonate both culturally and commercially.
Rooted in Caribbean heritage and shaped by British influences, his work reflects authenticity, progression, and storytelling at its core. Beyond music, he continues to expand his creative footprint through visual concepts, branding, and cultural projects, positioning himself as a forward thinking force within the global creative industry.
PRGRSHN wears our SS26 Collection featuring the Ofunato Jacket in Ink paired with our Denim 440 Bermuda Jorts.
This is People Of London
PRGRSHN’s Perseverance Story.
As we continue the Perseverance journey, we introduce Ras Kassa Alexander, professionally known as @prgrshn , a multi platinum producer, songwriter, and creative based in London who has been in the game for a long time making a tremendous impact.
We sat down with him to hear his perspective on navigating growth, leadership, and what perseverance is teaching him in this season of his life.
@prgrshn: “Learning that leaders know when to say no. By nature, I have a service led perspective, which I believe has shaped how I show up in most spaces. But I’m learning that a key part of leadership is the ability to delegate or decline. It’s about prioritising what truly matters so you can execute at the highest level.
Perseverance is teaching me that God’s plan is far greater. Leaning into patience and understanding that refinement is continuous. Some of my greatest achievements have come from being prepared when opportunity presents itself, not when I’m trying to control my own destiny.”
We hope you’re inspired. As this season unfolds, we’ll continue to share more of PRGRSHN’s story.
Until then, you can now shop the first release of the Perseverance collection exclusively on seventhstores.com
This is People of London
SS26, The Perseverance Collection
here’s to the real start to my 2026… bruv, when i tell you this album has been a long ass fucking time coming, i may be even understating it. there has been many moons and iterations of each of the songs on it but i can honestly say that this album means the absolute world to me! i’m beyond proud of its final form.
thank you to my team @howruent @laceyfree, my family and my supporters for your patience and for not judging me in the midst of me figuring it out.
my brother @prgrshn, every single time. i love you and so grateful to have you in my corner.
and of course, thank you to every single ARTIST that helped make the album what it is. i’m forever changed. give thanks!
my very first album “November Scorpio” is OUT NOW 💋
here’s to the real start to my 2026… bruv, when i tell you this album has been a long ass fucking time coming, i may be even understating it. there has been many moons and iterations of each of the songs on it but i can honestly say that this album means the absolute world to me! i’m beyond proud of its final form.
thank you to my team @howruent @laceyfree, my family and my supporters for your patience and for not judging me in the midst of me figuring it out.
my brother @prgrshn, every single time. i love you and so grateful to have you in my corner.
and of course, thank you to every single ARTIST that helped make the album what it is. i’m forever changed. give thanks!
my very first album “November Scorpio” is OUT NOW 💋
here’s to the real start to my 2026… bruv, when i tell you this album has been a long ass fucking time coming, i may be even understating it. there has been many moons and iterations of each of the songs on it but i can honestly say that this album means the absolute world to me! i’m beyond proud of its final form.
thank you to my team @howruent @laceyfree, my family and my supporters for your patience and for not judging me in the midst of me figuring it out.
my brother @prgrshn, every single time. i love you and so grateful to have you in my corner.
and of course, thank you to every single ARTIST that helped make the album what it is. i’m forever changed. give thanks!
my very first album “November Scorpio” is OUT NOW 💋
here’s to the real start to my 2026… bruv, when i tell you this album has been a long ass fucking time coming, i may be even understating it. there has been many moons and iterations of each of the songs on it but i can honestly say that this album means the absolute world to me! i’m beyond proud of its final form.
thank you to my team @howruent @laceyfree, my family and my supporters for your patience and for not judging me in the midst of me figuring it out.
my brother @prgrshn, every single time. i love you and so grateful to have you in my corner.
and of course, thank you to every single ARTIST that helped make the album what it is. i’m forever changed. give thanks!
my very first album “November Scorpio” is OUT NOW 💋
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
Legacy.
Origin Story.
Proud of you my tanashi wenidimi.
Spare Room OUT NOW
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