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Pragma is a creative practice based in Paris.
Working across fashion, design, art and hospitality,
with a focus on image in its broadest sense,
voice, narrative and visual worlds.
The work extends to branding, spatial concepts and architecture,
operating between disciplines rather than within them.
This account reflects an ongoing personal research.
A space for references, ideas and fragments of work.

For studio collaborations or commercial projects,
please contact the studio.

An Infinite loop.
An image of an image of an image.
Polished. Posted. Repeated.
There’s beauty in the movement.

Directed by @olivierleone @leogack
With the support of
@producing_love @loverepresents
And @husbandsparis
Hair @vincentzimberlin
Talent @andy_red_antoine

Filmed at @scenersgallery

Creative Concepts
Are Also Good Memories, Aren’t They?

A subjective folio—an object.
Deep red patinated leather,
gold-embossed letters, a brass cover.

A new perspective on our imagery.
How to bring fresh vision to a carefully distilled selection of works from recent years?

A series of diptychs,
where contrast meets continuity.
A dialogue between past and present,
intuition and intent.
Edited to the maximum.
A series of collaborations with artists we respect and admire.

Book design
@pragmapractice in collaboration with @sophihuff @amandaaart
Pragma identity in collaboration with @jerseyjerseyjerseyjersey and @sai.mam

A curation of works with

@adam_peter
@adrien_toubiana
@auroregibrien
@axelmorin_
@camille.summersvalli
@carlijnjacobs
@charlottestouvenot
@evnblgr
@hugocomte
@ikki_casting
@imruh
@surrealjamesnelson
@julialangecasting
@laetitialeporcq
@laetitiagimenez
@leogackk
@marieannederville
@mariliandre
@mariomous
@matthieulavanchy
@olivierschawalder
@raeboxer
@romainroucoules
@romawygas
@sophiecalle
@tomvandorpe
@valentinbgiacobetti
@virginiebenarroch