Mr.Beam
We design audio visual experiences by combining the world of art and technology.
There she is. The most iconic church tower in the Netherlands, transformed into a symbol of creativity, diversity, and freedom of expression.
More than 2,000 submitted drawings unite Utrecht. In a time when hope and positivity can sometimes feel distant, we stand shoulder to shoulder and watch as the Dom Tower is brought to life with color. Together, we color the city!
A heartfelt thanks to everyone who contributed, to all our colleagues who made this possible, and to our collaboration with Centrum Management Utrecht and Ondernemersfonds Utrecht.
Wishing you brighter and brighter days ahead on behalf of Mr.Beam.
#mrbeam #utrecht #domtoren #immersiveexperience #digitalartinstallation #lightart #colorthecity @domtorenutrecht @discover.utrecht
One of the many great projects of last year was 'Keys Of Light' during Amsterdam Winterparadijs. An interactive piano that instantly creates visual representations of each note. This work has been exhibited on many locations in the past, with many great musicians that have created magnificent shows. But never was it in a full 360 dome setting. This was magical! π€©
#projectionmapping #videomapping #interactive #digitalartinstallation #mrbeam #keysoflight @projection_mapping_world
Filled with adrenaline from this unforgettable adventure with @directband at @de.kuip. Thank you for your trust, love and most of all your awesome music @jamiewestland @spikevanzoest @veenendaalmarcel @basvanwageningen @pauljanbakker @matteoiannella @jvanduikeren @loukboudesteijn Guido Nijs π₯β€οΈπ₯β€οΈ
'Working on a miracle' with so many great people.
@agentsafterall @basdokter82 @sandravanbree @vanderzalmtim @caroline_michelet @eelcoladan & @leon.driessen @pienster @jamelarmand @michaelvandermeide @chantel.koo @sightlineproductions @persona3d @jessesep @tammovanbrakel @mgdokter @jeroenveenman1
@witjesmaikel @niels.baten @luka_jansens @fabianfisniku @jwschram @fabriqmediagroup @mirage.nu @bramnieuwland @bvstivvn @richardvanrouwendaal
π₯ @setvexy
#directindekuip #direct
#dekuip #stagedesign #liveshow
For the DI-RECT shows in De Kuip 2025, Persona3D developed a series of immersive live visuals that combine real-time performance,
Using our LiveGen pipeline, we translated live performance data into dynamic visuals. This allows performers to seamlessly transition between live camera feeds and animated digital visuals on stage, creating a hybrid form of live entertainment.
The project demonstrates how emerging technologies can expand the creative possibilities of live performances and large-scale concerts.
This project has been nominated for the LEPA Awards β Visuals of the Year.
π¬ Watch the full video:
https://lnkd.in/e2hBGDsm
π Learn more about Persona3D:
https://persona3d.com
Credits
Art: @jamelarmand
Art Director: Mo Assem (@mrbeam_studio )
Live Visuals & Technology: Persona3D
Solutions Architect: @jessesep
Edited by: @wilmn._
Audio by: @holger_schwedt
Real-time pipeline: LiveGen (Persona3D)
Canvas is het hypnotiserende videokunstwerk van 150m2 op de zesde verdieping in TivoliVredenburg. Twaalf kunstenaars beelden op geheel eigen wijze uit wat verzet voor hen betekent; van animatie en illustratie tot film en fotografie.
Kom je een kijkje nemen? Canvas is gratis te bezoeken in Park 6 op vrijdag- en zaterdagavond!

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign

DI-RECT in de Kuip 2025
has been nominated at the
Live Entertainment Production Awards
Recognized in the following categories:
β’ Set & Stage Design
β’ Visual of the Year
β’ Audio & Sound Design of the Year
β’ Campaign of the Year
A huge thank you to everyone who helped bring this show to life!
@directband
@vanderzalmtim
@caroline_michelet
@agentsafterall
@basdokter82
@jamelarmand
@leon.driessen
@eelcoladan
@mrbeam_studio
@sightlineproductions
#ProductionAwards #setdesign #StageDesign
#ShowDesign
Almost ready for the show.
@visittiel
#projectionmapping
#mrbeam
#immersiveexperience
Sinds gisteren dagelijks tussen 17.00 en 22.00 uur te zien Γ©n te horen: Klanken van Kleur op Janskerkhof. Speciaal ter ere van het 150-jarig bestaan van HKU Utrechts Conservatorium brengt deze muzikale lichtkunstinstallatie licht in de Utrechtse binnenstad deze kerstvakantie. Meer dan 250 musici nemen tot en met 4 januari plaats achter de piano; hun klanken worden getransformeerd tot de meest spectaculaire lichtprojecties. Beginnen je eigen vingers ook te kriebelen? Iedere dag tussen 20.00 en 21.00 uur is het vrij spelen! Kijk voor het volledige programma op klankenvankleur.nl.
Van de eerste rol gras die eruit ging tot de laatste knal vuurwerk, geperst in 4 minuten pure kunst.
π₯ De volledige timelapse staat nu op ons YouTube kanaal.
Timelapse: @lightatwork
Met dank aan de leveranciers:
@sightlineproductions, @stagebrothers.decorbouw, @stageco.nl, Creative Technology NL, @thepowershop.nl, @ampcoflashlight, Stadion De Kuip, @roevisual, @mrbeam_studio, Production World.
Met Persona3D werken we aan de toekomst van liveshows: geen vooraf opgenomen videoβs, maar echte realtime, immersieve en interactieve belevingen die je midden in de show trekken.
π₯ Primeur: tijdens DI-RECT in De Kuip morphte ons custom GenAI-video-effect live camerafeeds met het fysieke artwork van beeldend kunstenaar @jamelarmand. Hulde aan @mrbeam_studio voor de creatieve look & feel van de hele show.
πππ© πππ§ππ π¨πππ―π€ππ£ π«ππ£ πΎππ£π«ππ¨ ππππ© π«ππ£ π¨π©ππ§π©!
Vanaf 24 januari zijn veertien nieuwe werken te zien op ons hypnotiserende videokunstwerk Canvas in Park 6. De makers zijn geselecteerd om op geheel eigen wijze visueel uit te beelden wat familie voor hen betekent; van animatie en illustratie tot film en fotografie. De begeleidende soundtrack is gemaakt door Sjamsoedin.
Canvas is gratis te bezoeken tijdens Park 6 By Night op vrijdag- en zaterdagavond!

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee

Utrecht, you definitely 'Coloured' The City. 'Kleur de Stad' had a record breaking 2000+ drawings submitted. Made by beautiful people that turned the largest church tower of The Netherlands into a collective art piece. Thank you and happy new year! ππβ¨
@domtorenutrecht @discover.utrecht #utrecht #kleurdestad #domtoren #mrbeam #projectionmapping #lightart #videomapping
πΈ @_kakalee
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