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midia.research
MIDiA Research
Navigate the future of entertainment with the leading global authority in music, the creator economy, and cross-entertainment.
Every industry has their challenges, but do you know who is there to advocate for you?
By participating in our surveys, you are helping to advocate for yourself and others by sharing your challenges, experiences, workflows and opinions.
The MIDiA Panel is an open community to those in the entertainment industry in any role or location. You may be a social media or video content creator or editor, music creator, songwriter, or all of the above.
Some of the most influential companies in the industry (like Amazon, Spotify, Apple, and Deezer) use our creator insights, and by participating you can have access too!
Sign up through the link in our bio π and join us in shaping the future of the entertainment industry.
Gen Z is buying vinyl. Not just as a collectible. To listen to it
A recent survey from @midia.research found that 16-24 year olds are the generation most likely to have bought vinyl in the last month. Kids who grew up on streaming are reaching for something they can hold.
This week on the podcast, Olivia Jones breaks down whatβs actually driving the analog revival and what it means for how artists connect with fans
Listen to the full episode at the link in our bio
The IMS Electronic Music Business Report 2025/26, presented byΒ @midia.research, is some of the most anticipated data in the industry.
The report research details that the global electronic music industry reached a value of $15.1 billion in 2025, representing 7% year-on-year growth, and an acceleration on the previous year.
Packed with key insights, this definitive resource equips you with the knowledge to navigate the future of the scene.
To unlock all of the data, download the IMS Electronic Music Business Report 2025/26 for free now via the link in bio.
The IMS Electronic Music Business Report 2025/26, presented byΒ @midia.research, is some of the most anticipated data in the industry.
The report research details that the global electronic music industry reached a value of $15.1 billion in 2025, representing 7% year-on-year growth, and an acceleration on the previous year.
Packed with key insights, this definitive resource equips you with the knowledge to navigate the future of the scene.
To unlock all of the data, download the IMS Electronic Music Business Report 2025/26 for free now via the link in bio.
The IMS Electronic Music Business Report 2025/26, presented byΒ @midia.research, is some of the most anticipated data in the industry.
The report research details that the global electronic music industry reached a value of $15.1 billion in 2025, representing 7% year-on-year growth, and an acceleration on the previous year.
Packed with key insights, this definitive resource equips you with the knowledge to navigate the future of the scene.
To unlock all of the data, download the IMS Electronic Music Business Report 2025/26 for free now via the link in bio.
The IMS Electronic Music Business Report 2025/26, presented byΒ @midia.research, is some of the most anticipated data in the industry.
The report research details that the global electronic music industry reached a value of $15.1 billion in 2025, representing 7% year-on-year growth, and an acceleration on the previous year.
Packed with key insights, this definitive resource equips you with the knowledge to navigate the future of the scene.
To unlock all of the data, download the IMS Electronic Music Business Report 2025/26 for free now via the link in bio.
The IMS Electronic Music Business Report 2025/26, presented byΒ @midia.research, is some of the most anticipated data in the industry.
The report research details that the global electronic music industry reached a value of $15.1 billion in 2025, representing 7% year-on-year growth, and an acceleration on the previous year.
Packed with key insights, this definitive resource equips you with the knowledge to navigate the future of the scene.
To unlock all of the data, download the IMS Electronic Music Business Report 2025/26 for free now via the link in bio.
π’ Artists and artist managers π’
The future of music platforms shouldnβt be decided without you.
As a leading voice in music research, weβre collecting insights to understand how music platforms are really impacting artist careers β from discovery to payouts.
ποΈ 5 minute survey
Prize draw:
π 1 respondent will receive $1,000
π₯ 2 respondents will each receive $500
Take the survey: https://www.surveymonkey.com/r/BetterArtistsPlatformsSocialPosts?code=%5Bcode_value%5D
Want a real say in where the entertainment industry is heading?
Join the MIDiA Panel to help shape industry-defining research β while unlocking exclusive data, rewards, and insights.
π https://www.midiaresearch.com/panel
#EntertainmentIndustry #Research #MIDiA
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
4 years in a row. π Music growth keeps slowing.
But the real story is whatβs happening underneathβ¦ π
We broke down H1 2025 and found some surprising shifts in where the industryβs headed next.
β‘οΈ Swipe to see what we found.
Which one do you think will shape the future of music the most?π
Want to watch the recording? Click on the link in our bio!
Youβll hear about:
π The hidden cracks in the social-to-streaming funnel
π Why social platforms capture more value than they drive
π How discovery is increasingly fragmented across generations and geographies
π Actionable ideas for building fandom and sustainable growth
Got a question after watching? Email us or comment here!
#webinar #musicdiscovery #musicindustry
Why does one gamer spend $150 on collectables while another just grabs a $25 tee? Itβs not random. It's persona driven.
These personas are one piece of the puzzle; the rest of our report βBeyond the screenβ provides the playbook: who buys merch, what they buy, and why. It even shows how cultural preferences, like music or TV genres, shape their decisions.
π Click on the link in our bio to find out more!
Why does one gamer spend $150 on collectables while another just grabs a $25 tee? Itβs not random. It's persona driven.
These personas are one piece of the puzzle; the rest of our report βBeyond the screenβ provides the playbook: who buys merch, what they buy, and why. It even shows how cultural preferences, like music or TV genres, shape their decisions.
π Click on the link in our bio to find out more!
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
Virality is not fueling fandom β and figures from our latest research paint a picture of why.
π Read the full report for FREE through the link in our bio
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
YouTube is no longer just a mobile-first platform. Itβs taking over the living room TV!
71% of social video viewers on TV watch YouTube daily.
For UK teens, social video on TV beats live broadcast TV.
And these audiences spend more time watching, gaming, and creating than average viewers.
For broadcasters and streamers, the message is clear:
π The battle for the TV set is now a battle with creators
π Winning means developing a social video strategy that embraces creator culture
Do you think traditional TV is ready for the new Hollywood being led by creators? π¬π
π In bio!
The gaming merchandise market is booming, but not always where you expect.
Our latest research uncovers:
β¨ A surprising audience segment spending at unexpected levels
β¨ Cultural niches quietly driving monthly purchases
β¨ Which product categories are winning repeat buyers
Swipe to find out more!
What does this mean for studios, brands, and product teams? More complexity, but also more opportunity.
π Discover the full picture in our new report. Click on the link in our bio to read more!
#GamingIndustry #ConsumerTrends #Merchandise #MIDiAResearch #GamingCommunity
The gaming merchandise market is booming, but not always where you expect.
Our latest research uncovers:
β¨ A surprising audience segment spending at unexpected levels
β¨ Cultural niches quietly driving monthly purchases
β¨ Which product categories are winning repeat buyers
Swipe to find out more!
What does this mean for studios, brands, and product teams? More complexity, but also more opportunity.
π Discover the full picture in our new report. Click on the link in our bio to read more!
#GamingIndustry #ConsumerTrends #Merchandise #MIDiAResearch #GamingCommunity
The gaming merchandise market is booming, but not always where you expect.
Our latest research uncovers:
β¨ A surprising audience segment spending at unexpected levels
β¨ Cultural niches quietly driving monthly purchases
β¨ Which product categories are winning repeat buyers
Swipe to find out more!
What does this mean for studios, brands, and product teams? More complexity, but also more opportunity.
π Discover the full picture in our new report. Click on the link in our bio to read more!
#GamingIndustry #ConsumerTrends #Merchandise #MIDiAResearch #GamingCommunity
The gaming merchandise market is booming, but not always where you expect.
Our latest research uncovers:
β¨ A surprising audience segment spending at unexpected levels
β¨ Cultural niches quietly driving monthly purchases
β¨ Which product categories are winning repeat buyers
Swipe to find out more!
What does this mean for studios, brands, and product teams? More complexity, but also more opportunity.
π Discover the full picture in our new report. Click on the link in our bio to read more!
#GamingIndustry #ConsumerTrends #Merchandise #MIDiAResearch #GamingCommunity
The gaming merchandise market is booming, but not always where you expect.
Our latest research uncovers:
β¨ A surprising audience segment spending at unexpected levels
β¨ Cultural niches quietly driving monthly purchases
β¨ Which product categories are winning repeat buyers
Swipe to find out more!
What does this mean for studios, brands, and product teams? More complexity, but also more opportunity.
π Discover the full picture in our new report. Click on the link in our bio to read more!
#GamingIndustry #ConsumerTrends #Merchandise #MIDiAResearch #GamingCommunity
In a time where algorithms encourage passivity, #AI is transforming how artists engage their #fanbase.
Ben Woods from MIDiA Research β the leading global authority in insights for music, the creator economy, and cross-entertainment β pinpointed some music-tech trends shaping todayβs industry dynamics.
Latest examples like Cash Cobain and Hatsune Miku demonstrate how AI can open new doors for fan activation and create new ways for audiences to experience music. Through automated resequencers and vocalisers, theyβre giving fans space in the creative process, turning them from passive listeners into artistic collaborators.
With AI apps flooding the marketplace, European founders have a clear path: develop tools that amplify human creativity and its impact.
Companies embracing this opportunity are pushing the entire industry to rethink the artist-fan relationship.
#MusicTech #Innovation #FanEngagement #MusicIndustry
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