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A couple of posters for my friends at @drob_am

A couple of posters for my friends at @drob_am

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

Izhitsa is a typeface with a distinctly Slavic character. The kind you see on both taverns and funeral homes. It’s pretty deeply engraved in the brain of every Bulgarian.

We used it as a starting point and adjusted it to match what Albena felt like while shooting Samurai Schwert. A has-been Soviet resort, slowly crumbling, but still holding on to a version of luxury that never really existed.

Supporting typefaces: Futura PT Medium, R41 Alfabeta

Artist @y.hurn
Director @tatchev
Production Company @sturshel_productions
DOP @nanionaniov_sturshel
Prod. @stickle

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

“We had more people book a demo in the last two weeks than in the entire first quarter.”

I received this note from Archlet’s co-founder shortly after we launched the rebrand and new website. Hearing that the work is already delivering value was incredibly rewarding.

Archlet’s mission is to transform the way teams source. Building on our strategy, the identity is based on the concept of a bridge, carrying complex sourcing workflows forward from the enterprise to the outside world. The visuals lean heavily into their Swiss DNA, reflecting the company’s focus on polished simplicity and precision while remaining human and approachable.

This was a truly lovely collaboration, and a real pleasure to also team up with my buddy @harendrakapur on positioning and copy. ✨

Typefaces: Basel Grotesk + Basel Grotesk Mono by @optimofoundry

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Fun little visual identity exploration done earlier this year for @lucianoloco @locochicken
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

This one feels really special to me, even though it didn’t make the final cut. Inspired by the cash register at a café in Turin, drawing the flourishes felt like a kind of meditation. Is “flourisher” a job? I’d apply. 😃
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #graphicradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent

This one feels really special to me, even though it didn’t make the final cut. Inspired by the cash register at a café in Turin, drawing the flourishes felt like a kind of meditation. Is “flourisher” a job? I’d apply. 😃
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #graphicradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent

This one feels really special to me, even though it didn’t make the final cut. Inspired by the cash register at a café in Turin, drawing the flourishes felt like a kind of meditation. Is “flourisher” a job? I’d apply. 😃
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #graphicradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent

This one feels really special to me, even though it didn’t make the final cut. Inspired by the cash register at a café in Turin, drawing the flourishes felt like a kind of meditation. Is “flourisher” a job? I’d apply. 😃
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #graphicradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent

Added a sprinkle of motion to one of my favorites from the Martini Terrazza collaboration.
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #graphicradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #motiongraphics #motiondesign

Summer, stripes, arches, and Aperitivo vibes 🍸✨ Had the pleasure of teaming up with @martini and @ogilvy to whip up a batch of stickers and graphics for their Terrazza summer events across Europe. Here’s a peek at the exploration, in no specific order.
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#martiniterrazza #summerwithmartini #stickerdesign #graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Yana was born from a shared obsession with bold, unexpected flavor. Their products chase that split-second, eye-squinting moment when a taste totally surprises you. The identity had to reflect that – rigorous and process driven, yet playful and experimental. The ambition was to create a visual system that could live comfortably anywhere: in a fine-dining restaurant or a hot dog stand.

Photography by @zlatimirarakliev
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

From drawing with ketchup, cutting and pasting, and doodling the logo on a napkin – Yana’s identity started with play and pure experimentation. Here’s a tiny glimpse of the messy, playful process behind the visuals.
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#graphicdesign #grafikradar #eyeondesign #grafikfeed #designinspirationfeed #visualgraphic #generaleclectic #thedesignblacklist #selectedwork #thedesignfix #graphicindex #collectgraphic #weeklydesign #curatedcontent #logodesign #brandidentity #branding #visualidentity #branddesign #logo #typography

Poster for @drob_am night this Friday with @radioactiveman_uk at @hoppetosse.berlin. Come through! 🕺✨

Artwork for tonight’s Brain Waves Listening Sessions by my friends at @drob_am & @resorelectronics
Come through for an evening of sonic exploration! 🎶👽

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏

The result of a truly amazing collaboration. ✨

It all began a few months ago with an unexpected call from my ex-boss, @leilaelkayem. She did her best to explain this unique idea to me. “Imagine if a gorilla had a digital wallet and could pay for whatever it needed…”. My first thought? Capitalism has already done enough damage—do we really need to drag animals into it?

But then I read Jonathan Ledgard’s paper on Interspecies Money and saw the enormous potential. Tackling an immense problem with a truly, radically different approach. A bold new way to tackle one of the planet’s biggest problems, flipping the entire concept of nature conservation on its head. I was hooked. Even if it took me weeks to wrap my head around how the whole thing is actually supposed to work.

We kicked things off with workshops in Tomás Saraceno’s stunning Berlin studio, bringing the Tehanu team together from Rwanda and the UK. We dug into the DNA, the raison d’être of it all. We also tried to explain Tehanu’s essence without using any words. And we drew some ducks, just for the sake of it. 🦆

From there, we built out the strategy and designed a visual identity, doing our very best to capture that same essence. One adjective which guided some of our thinking was “Punk”. This identity needed to very clearly communicate that Tehanu is not just another nature conservation initiative (or just another tech company); it’s a radical, disruptive approach to supporting wildlife and the communities living on its borders.

I’m grateful to have played a part in Tehanu’s journey alongside such an inspiring team. 🙏