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longodaniela

Daniela Longo

@longo.helmets

734
posts
4.1K
followers
7.2K
following

FRIDAY - MIAMI GP 2024 @f1mia
Highlights:
Cars on track for the first time in Miami 2024
Red flag, leclerc spun
Seeing the helmets on the window with the cars passing behind them
The reaction of people when they saw the helmets are actual purses @longo.helmets
@trophyhousef1 immaculate vibes
The unmatched company @danielhygge @alessandralongo @jose.mizrahi


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2 years ago


When I pitched the idea to showcase the helmet collection at F1 I had to write an "about the artist" paragraph. Re-wrote it 1,000 times. As creatives it's hard to conceptualize in a few lines who you are and what inspires you. When I'm lost, I go back to when I was kid and spent afternoons pretending I was a fashion designer, a model, a tennis player, painter, builder, magazine editor, stylist, photographer, party planner... Im probably missing a few other creative ventures. It didn't matter how many "jobs" or "ideas" I played with, because I was just a kid, a kid "playing".

I've always like the word "play" because it takes away the pressure of messing up and changing direction. Theresult doesn't matter, as you can always keep playing.

So this is what I wrote:

I create with the main purpose of having fun and connecting with my inner child. Art is a medium to express and connect through emotions.

I truly believe that when you are having fun the greatest thing happen: the best moments, stories and ideas. My intention with each piece and project I create is to make people feel like kids. Free to dream, play and celebrate.

The helmet collection embodies that genuine playfulness and two worlds that I love. Fashion and Formula 1.

Let's keep playing. 🏁✨


448
39
2 years ago

When I pitched the idea to showcase the helmet collection at F1 I had to write an "about the artist" paragraph. Re-wrote it 1,000 times. As creatives it's hard to conceptualize in a few lines who you are and what inspires you. When I'm lost, I go back to when I was kid and spent afternoons pretending I was a fashion designer, a model, a tennis player, painter, builder, magazine editor, stylist, photographer, party planner... Im probably missing a few other creative ventures. It didn't matter how many "jobs" or "ideas" I played with, because I was just a kid, a kid "playing".

I've always like the word "play" because it takes away the pressure of messing up and changing direction. Theresult doesn't matter, as you can always keep playing.

So this is what I wrote:

I create with the main purpose of having fun and connecting with my inner child. Art is a medium to express and connect through emotions.

I truly believe that when you are having fun the greatest thing happen: the best moments, stories and ideas. My intention with each piece and project I create is to make people feel like kids. Free to dream, play and celebrate.

The helmet collection embodies that genuine playfulness and two worlds that I love. Fashion and Formula 1.

Let's keep playing. 🏁✨


448
39
2 years ago

Collection Official release at the best venue on the circuit. Miami GP 2024 🏎️🏁

#LongoHelmetCollection #MiamiGrandPrix #Formula1


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35
2 years ago

@virginvoyages the coolest playground 🥊
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Voice over narrators: @andresgomezr @nandaquero 😂


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3 weeks ago

Red days ahead @virginvoyages


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4 weeks ago

Red days ahead @virginvoyages


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4 weeks ago

Red days ahead @virginvoyages


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26
4 weeks ago


Red days ahead @virginvoyages


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4 weeks ago

Oliva's first garden party
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Flowers: @carolinaraggioli
Set up and design: @creativa_usa x @longodaniela
Balloons: @creativa_usa
Rentals: @staffcrew
Soft play: @oh_playful


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1 months ago

Brands I fell madly in love with @lanhtropy ANDDD YESS, This is the perfect black set 🤌🏼


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1 months ago

Tennis starts with @lacoste 🐊
@miamiopen /// @nandaquero


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1 months ago

STORY TIME: Ale's engagement! Cómo fue, como nos sentimos, aquí les dejamos el minuto a minuto de uno de los momentos más especiales que hemos vivido en la familia


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2 months ago

He took a letter I wrote about one of our trips to Italy and turned it into a song! 💌


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3 months ago

Mahjong but make it a birthday party 🀄️✨

This year I wanted something different beautiful, “simple” that ended up being little over the top 🙊 thanks to @carolinaraggioli and @longodaniela 💕

So we went full mahjong-core.
Custom visuals (thanks ñoñi @andreinatubis) A beauty shop with my favorite brands @maybelline @erborian_usa @dusafragrances.usa and custom clips from @latelierantonella for all my guests ✨ Coffee & matcha bar by @rittual.coffee Chinese-inspired menu by @homemadebydalida 🤤 cake by @nannysweets and mini tartaletas by @minitartaletas 💕
And yes… we actually learned how to play with our teacher @niki.azp 💕

10/10 would turn my house into a mahjong club again.

Save this if your next birthday needs a theme. 🀄️


2.3K
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3 months ago


R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago


R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago

R O M A // captured by @danielhygge


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3 months ago


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