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For the last few months, we’ve been working on something super special at La Shield 💛

Through our in-depth conversations with 300+ of you, one insight kept coming up again and again: so many of us use sunscreen but are still afraid of the sun. Afraid of tanning. Afraid of stepping out too long. Afraid of enjoying the outdoors.

Somewhere along the way, sun protection became sun avoidance. And we at La Shield felt that needed to change. Because sunscreen was never meant to make us shy away from the sun. It was meant to help us own it, confidently.

Over 200+ hours of ideation, crafting and storytelling went into bringing this film to life. Every frame is built around one simple belief: your sunscreen should give you the confidence to step out and conquer the day 💪🏻

For 20 years, we’ve focused on formulating sunscreens with exactly that purpose — to help you own the sun.

And now, we’re excited for you to feel the same. ☀️☀️☀️

The moment we’ve been waiting for. We can’t wait to finally show you what we’ve been working on.

For those who don’t shy away from the sun.. but own it☀️☀️

This one’s for you.

More tomorrow. For now, enjoy the preview👀

You’ve been patient. ✨
You’ve been curious. 👀
Now, the wait is almost over. ⏳
Stay tuned to the page for the big reveal. 🎉

Don’t you forget to Own the Sun! ☀️

This summer’s hottest accessory? La Shield Fisico SPF 50+

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Choose mineral. Choose smarter sun protection.

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

loved by so many, trusted by dermatologists, @lashieldofficial Lite Pure Mineral Sunscreen did not disappoint ⭐️

#lashield #ad
[sunscreen, spf 50, sun protection]

Beach days, but make them sun-safe ☀️

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Made for everyday sun protection. ☀️

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

At this point if a sunscreen feels sticky, I mentally reject it in 2 seconds.

Been using the @lashieldofficial Lite SPF 50+ & PA+++ Pure Mineral Sunscreen lately and I really like how lightweight and comfortable it feels on my skin. It gives broad spectrum protection, has Sepiwhite for tanning and pigmentation and is also oil-free, paraben and sulphate-free. Plus it works really well under makeup which automatically makes life easier.

Summer protection but make it mineral.
La Shield Lite SPF 50+ PA+++
La Shield Fisico SPF 50+ PA++++

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Summer protection but make it mineral.
La Shield Lite SPF 50+ PA+++
La Shield Fisico SPF 50+ PA++++

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Summer protection but make it mineral.
La Shield Lite SPF 50+ PA+++
La Shield Fisico SPF 50+ PA++++

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Choose your everyday protection. 👀

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed

Ayesha is in her golden hour era. What about you? ☀️

[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]

#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed