Instagram Story Save

For years, innovation in wearable tech has been concentrated in a handful of locations around the world, and then rolled out to other markets—but that one-size-fits-all model is starting to give way. And this is where the Boston-headquartered wearable tech company WHOOP (@whoop)—whose products aim to help people perform better and live healthier for longer—has made its move: by treating localization itself as a form of innovation.

Indeed, WHOOP Chief Marketing Officer John Sullivan (@johnjsulli) tells Inc. Arabia that this is the mindset shift that’s governing the company’s decision to launch its first international performance lab in Qatar’s capital city of Doha, which will be modeled on its flagship performance science center, WHOOP Labs Boston. “We saw a real opportunity to build something meaningful, not just expand our presence in the Middle East, but contribute to the ecosystem long-term,” Sullivan shares. “Qatar and the wider GCC have quickly become one of our most dynamic and fastest-growing markets. It’s a place defined by ambition and innovation, with a deep respect for performance, recovery, and longevity—values that align closely with how we think about human performance and healthspan at WHOOP. Doha has already established itself as a hub for performance science and innovation in the region, which made it a natural home for WHOOP Labs outside the US.”

WHOOP Labs Doha, which will be based out of Msheireb Downtown Doha (“the world’s first fully built smart and sustainable city district”), will function on the same philosophy as WHOOP Labs Boston, which, as Sullivan puts it, is to “use real data, real people, and rigorous science to deliver practical, actionable insights, not research for research’s sake.” The new lab thus serves as a reflection of the company’s belief that the most meaningful innovation happens when it is built close to the communities it serves. “At its core, WHOOP Labs Doha reflects how we think about growth,” Sullivan says. “We build locally, partner thoughtfully, and use real-world data to drive innovation that can scale globally. All with one goal in mind, to add one billion healthy years to the planet.”

Link in bio for more.

What a spectacle.

This week exhibits very good range.

This week exhibits very good range.

This week exhibits very good range.

This week exhibits very good range.

This week exhibits very good range.

This week exhibits very good range.

Lizard kids

Lizard kids

…ctd

My gosh a couple of days can mean a lot.

My gosh a couple of days can mean a lot.

My gosh a couple of days can mean a lot.

It’s clear we’ll never actually finish. But progress is almost perceptible.

Heavenly

We found some winter and it was wonderful.

We found some winter and it was wonderful.

We found some winter and it was wonderful.

We found some winter and it was wonderful.

All the @whoop feels

I’ll take every day this winter’s got for me