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Craft is creative agency.

We learn it so we get to decide, not just execute. 

So we evaluate AI’s output, not the other way around.

So we can shape taste, name meaning, and challenge systems.

A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!

Craft is creative agency.

We learn it so we get to decide, not just execute. 

So we evaluate AI’s output, not the other way around.

So we can shape taste, name meaning, and challenge systems.

A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!

Craft is creative agency.

We learn it so we get to decide, not just execute. 

So we evaluate AI’s output, not the other way around.

So we can shape taste, name meaning, and challenge systems.

A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!

Craft is creative agency.

We learn it so we get to decide, not just execute. 

So we evaluate AI’s output, not the other way around.

So we can shape taste, name meaning, and challenge systems.

A deeper look at why craft still matters by IDEO’s Rachel Young → Link in bio!

A horse composed of 16 auspicious characters gallops into view, carrying our collective wishes for resilience, courage, and wisdom into the unknown.

In Chinese, the phrase "on the horse" (马上, mǎshàng) is a homonym for "immediately." By placing our wishes upon this symbolic steed, we set them in motion—toward breakthroughs, momentum, and dreams taking shape.

Happy Year of the Horse! Wishing you an unstoppable and rewarding journey ahead! 🐎🧧

#IDEOShanghai

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

@postit. A colorful slip of paper elevated to a core design tool for the IDEO team. From brainstorming to planning, doodling to daydreaming, there’s a Post-it for every occasion.

The walls of our global studios are plastered with Post-its generated by the team. This means our walls are visibly lined with a tangible and spatial record of our continuously evolving insights, notions, and logical structures. With Post-its containing single thoughts and ideas, it is possible to freely move them about, exploring different thematic clusterings and logical structures—essentially becoming a map of our current perspectives.

Want to try it for yourself? Here are some of our Post-it best practices:
🟧One thought per Post-it.
🟦Be succinct and distilled.
🟪Write or draw boldly.
🟦Surround yourself. Make it ambient.
🟧Continuously evolve it.

As robots enter homes, hospitals, and public spaces, their design language—how they look, move, and behave—will shape how we trust and relate to them.

Join us for “Strange new bodies: Design beyond robots,” a @sfdesignweek event at IDEO. Hosted by @kunovskily and our design leaders, we’ll explore the emerging visual, interactional, and behavioral grammars of human-robot interaction.

RSVP link in bio.

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

At IDEO we’ve always believed that human-centered design is crucial to business success.

This year we set out to test that hypothesis.

We surveyed leaders from 100 global companies about five core cultural behaviors: Perspective, Ownership, Wavelength, Experimentation, and Resonance, then mapped them against key business outcomes. The results speak for themselves.

Across industries, an organization’s internal culture is one of the most reliable signals of its future performance.

The opportunity is clear. How will you ensure your organization is ready to take it?

Read the full report → Link in bio

Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).

From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.

If they’re building the third spaces brands won’t, what does it mean to “own” a story?

Explore the future of fandom → Link in bio

Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).

From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.

If they’re building the third spaces brands won’t, what does it mean to “own” a story?

Explore the future of fandom → Link in bio

Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).

From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.

If they’re building the third spaces brands won’t, what does it mean to “own” a story?

Explore the future of fandom → Link in bio

Fandoms like Heated Rivalry are building a new economy through Memes-as-a-Product (MAAP).

From “cottage” memes to Hilary Duff’s “giving us nothing” tour, fans aren’t just remixing culture—they’re operating it.

If they’re building the third spaces brands won’t, what does it mean to “own” a story?

Explore the future of fandom → Link in bio

Join us for a live Creative Confidence Podcast conversation with Hannah Rosenfeld, Executive Design Researcher at @ideo. She’s also an instructor in IDEO U’s newest course, Human-Centered Research with AI.

🗓️ Thursday, April 15 @ 10am PT / 1pm ET

What we’ll talk about:
✔️ A simple framework for how to bring AI into your research process
✔️ How to use AI to explore, challenge, and pressure-test your thinking
✔️ What it looks like to do qualitative research at scale
✔️ Where AI fits in your research process and where it doesn’t
✔️ Common misuses of AI in research (and how to avoid them)

RSVP at ideou.com/podcast or the link in our bio.

Our new Applied Futuring Workshop is led by Jennifer Lo, @ideo's Futurist-in-Residence.

Jennifer’s work sits at the intersection of human behavior, systems, and real organizational constraints. She helps teams navigate uncertainty not by predicting the future, but by building the skills to make better decisions before change forces their hand.

Learn more and enroll today at the link in bio.

At the SF studio, we started a monthly challenge called Cook the Book 🍳

It grew out of a shared love of cookbooks and a simple design constraint: make a recipe in about an hour. No elaborate techniques. No perfection required. Just hands-on collaboration and good food!

At the SF studio, we started a monthly challenge called Cook the Book 🍳

It grew out of a shared love of cookbooks and a simple design constraint: make a recipe in about an hour. No elaborate techniques. No perfection required. Just hands-on collaboration and good food!

What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?

How might we co-exist?
And how would that change design?

Our latest article explores these questions and outlines three emerging design principles shaping our approach.

Discover the three design principles → link in bio!

What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?

How might we co-exist?
And how would that change design?

Our latest article explores these questions and outlines three emerging design principles shaping our approach.

Discover the three design principles → link in bio!

What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?

How might we co-exist?
And how would that change design?

Our latest article explores these questions and outlines three emerging design principles shaping our approach.

Discover the three design principles → link in bio!

What if we treated our relationship with advanced technologies, like AI, as we would treat relationships with new life forms?

How might we co-exist?
And how would that change design?

Our latest article explores these questions and outlines three emerging design principles shaping our approach.

Discover the three design principles → link in bio!

Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!

Three days of:

🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward

In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!

Captured on film by @zahinullah

Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!

Three days of:

🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward

In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!

Captured on film by @zahinullah

Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!

Three days of:

🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward

In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!

Captured on film by @zahinullah

Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!

Three days of:

🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward

In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!

Captured on film by @zahinullah

Our Cambridge studio gathered to S T R E T C H, highlighting moments where we individually and collectively stretched into new roles and opportunities across brand, digital, and physical work!

Three days of:

🧱 Community-building
💭 Reflecting on our portfolio of work
💡 Envisioning the future we want to work toward

In true IDEO fashion, we also stretched together with yoga-themed and Bollywood-inspired movement breaks woven throughout!

Captured on film by @zahinullah

Future London Academy's Design Leaders Executive Programme saw our cohort learn from @ideo 's Michelle Lee, Partner and Play Lab Executive Managing Director, who taught our #DesignLeaders2026 during Module 3 in Silicon Valley. She led an incredible session about IDEO's approach to play and the innovation process for building products that are centered around humans.

Along with the amazing tour around the office and seeing all the cool things in the space (including maybe the longest pair of jeans we've seen!), we got a very welcome surprise with the appearance of David Kelley, Founder of IDEO, who graciously spared his time to share his experiences with our Design Leaders.

#DesignLeaders #IDEO #Design #MBA EMBA DLX