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hoffmancreative

Hoffman Creative

BRAND IDENTITY DESIGN

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Hoffman had the pleasure of working with Architectural Digest on their newest Rizzoli publication, AD At Home—a retrospective curated by Editor-in-Chief Amy Astley, highlighting her favorite stories of how remarkable people live.
The book moves between worlds, offering a look into the personal spaces of cultural figures, creatives, and tastemakers across the globe. To connect these diverse interiors, we developed a design framework that brings rhythm and cohesion to the 496 pages, creating a natural sense of movement from story to story.
The result is a publication that reflects the editorial sophistication of Architectural Digest while celebrating both the individuality of its subjects and the continuity of Astley’s legacy. 
Thank you Amy and AD for trusting us with your vision. 
@archdigest
@rizzolibooks
@amyastley
@alevasseur1
@dianedragan
@michaelsshome
@livia.caligor
Ellen Nidy & Charles Miers


106
11
8 months ago


Truly a birthday surprise! Thank you @wallpapermagfor including @hoffmancreative in the annual Wallpaper 400. Honored to be amongst the bright lights and luminaries featured here.

A special thank you to @billprinceinc and @michaelreynoldsnyc for the recognition.

Photographed by @nikki_toole_photography

#wallpapermagazine
#wallpaperusa400
#hoffmancreative


282
108
9 months ago

Hoffman Creative is proud to announce Christopher Paolini as our new Director of Design. For almost ten years, Chris has helped shape the studio’s creative direction—beginning as an intern and advancing through roles from Designer to Art Director to Senior Art Director. His deep understanding of our anthropological approach to design has elevated our work, bringing clarity and authenticity to every client’s story.

In his new role, Chris will lead our design studio with strategic vision and intention, ensuring each project is approached with the care and precision that has come to define our work. Chris’s promotion enriches the studio’s creative reservoir and strengthens the quality of experience we deliver to our clients—furthering our commitment to transformative, enduring design and meaningful creative relationships.


200
33
4 months ago

Heartfelt congratulations to the brilliance of @studiovolpe_sv and their inclusion in this year’s illustrious @archdigest #AD100 roster of talent.

We’re continually inspired by your practice.

Special thanks to the incredible team at @archdigest - @amyastley, @alevasseur1, @samuelcochran, @mayer.rus, @michaelsshome, @shaxriegler, @dianedragan

Photography by @stephenkentjohnson
Styled by @michaelreynoldsnyc


3
4
5 months ago

Heartfelt congratulations to the brilliance of @studioshamshiri and their inclusion in this year’s illustrious @archdigest #AD100 roster of talent.

We’re continually inspired by your artistry.

Special thanks to the incredible team at @archdigest - @amyastley, @alevasseur1, @samuelcochran, @mayer.rus, @michaelsshome, @shaxriegler, @dianedragan

Photography by @stephenkentjohnson
Styled by @michaelreynoldsnyc


96
5
5 months ago

Heartfelt congratulations to the brilliance of @atelier_am_inc and their inclusion in this year’s illustrious @archdigest #AD100 roster of talent.

We’re continually inspired by your vision.

Special thank you to the incredible team at @archdigest - @amyastley, @alevasseur1, @samuelcochran, @mayer.rus, @michaelsshome, @shaxriegler, @dianedragan

Photography by @stephenkentjohnson
Styled by @michaelreynoldsnyc


80
6
5 months ago

A stunning celebration of creativity, individuality, and the diversity of personal style, AD at Home is a 496 page visual feast featuring iconic homes and the personalities that inhabit them. Working with Editor-in-Chief @amyastley and her tremendous team at @archdigest, Hoffman designed this title to reflect her creative vision and provide space for her favorite projects from her near-decade helm at the magazine.

Available now for purchase @rizzolibooks

Thank you to our friends at AD:
@alevasseur1
@dianedragan
@livia.caligor
@michaelsshome
@samuelcochran
@mayer.rus
@michaelreynoldsnyc

And a special thank you to our editors Charles Miers and Ellen Nidy.


99
19
8 months ago

A stunning celebration of creativity, individuality, and the diversity of personal style, AD at Home is a 496 page visual feast featuring iconic homes and the personalities that inhabit them. Working with Editor-in-Chief @amyastley and her tremendous team at @archdigest, Hoffman designed this title to reflect her creative vision and provide space for her favorite projects from her near-decade helm at the magazine.

Available now for purchase @rizzolibooks

Thank you to our friends at AD:
@alevasseur1
@dianedragan
@livia.caligor
@michaelsshome
@samuelcochran
@mayer.rus
@michaelreynoldsnyc

And a special thank you to our editors Charles Miers and Ellen Nidy.


99
19
8 months ago


A stunning celebration of creativity, individuality, and the diversity of personal style, AD at Home is a 496 page visual feast featuring iconic homes and the personalities that inhabit them. Working with Editor-in-Chief @amyastley and her tremendous team at @archdigest, Hoffman designed this title to reflect her creative vision and provide space for her favorite projects from her near-decade helm at the magazine.

Available now for purchase @rizzolibooks

Thank you to our friends at AD:
@alevasseur1
@dianedragan
@livia.caligor
@michaelsshome
@samuelcochran
@mayer.rus
@michaelreynoldsnyc

And a special thank you to our editors Charles Miers and Ellen Nidy.


99
19
8 months ago

A stunning celebration of creativity, individuality, and the diversity of personal style, AD at Home is a 496 page visual feast featuring iconic homes and the personalities that inhabit them. Working with Editor-in-Chief @amyastley and her tremendous team at @archdigest, Hoffman designed this title to reflect her creative vision and provide space for her favorite projects from her near-decade helm at the magazine.

Available now for purchase @rizzolibooks

Thank you to our friends at AD:
@alevasseur1
@dianedragan
@livia.caligor
@michaelsshome
@samuelcochran
@mayer.rus
@michaelreynoldsnyc

And a special thank you to our editors Charles Miers and Ellen Nidy.


99
19
8 months ago

We’re proud to share our recent collaboration with David Bucovy Architect, a firm whose work has shaped New York’s built environment for over a decade, marked by precision, restraint and a deep engagement with context.
When DBA approached Hoffman, the goal was to articulate an identity that could carry the weight of their practice: rigorous in thought, refined in form and grounded in place.
Drawing on the city itself, we developed a system that honors the studio’s historically-minded methodology. A custom monogram—redrawn from a 19th-century typesheet—sits alongside a typographic pairing that reflects both the discipline and humanism embedded in DBA’s work.
The result is an identity that clarifies rather than amplifies, quietly affirming DBA’s position within New York’s architectural landscape.
@davidbucovyarchitect


67
7
9 months ago

We’re proud to share our recent collaboration with David Bucovy Architect, a firm whose work has shaped New York’s built environment for over a decade, marked by precision, restraint and a deep engagement with context.
When DBA approached Hoffman, the goal was to articulate an identity that could carry the weight of their practice: rigorous in thought, refined in form and grounded in place.
Drawing on the city itself, we developed a system that honors the studio’s historically-minded methodology. A custom monogram—redrawn from a 19th-century typesheet—sits alongside a typographic pairing that reflects both the discipline and humanism embedded in DBA’s work.
The result is an identity that clarifies rather than amplifies, quietly affirming DBA’s position within New York’s architectural landscape.
@davidbucovyarchitect


67
7
9 months ago

We’re proud to share our recent collaboration with David Bucovy Architect, a firm whose work has shaped New York’s built environment for over a decade, marked by precision, restraint and a deep engagement with context.
When DBA approached Hoffman, the goal was to articulate an identity that could carry the weight of their practice: rigorous in thought, refined in form and grounded in place.
Drawing on the city itself, we developed a system that honors the studio’s historically-minded methodology. A custom monogram—redrawn from a 19th-century typesheet—sits alongside a typographic pairing that reflects both the discipline and humanism embedded in DBA’s work.
The result is an identity that clarifies rather than amplifies, quietly affirming DBA’s position within New York’s architectural landscape.
@davidbucovyarchitect


67
7
9 months ago

We’re proud to share our recent collaboration with David Bucovy Architect, a firm whose work has shaped New York’s built environment for over a decade, marked by precision, restraint and a deep engagement with context.
When DBA approached Hoffman, the goal was to articulate an identity that could carry the weight of their practice: rigorous in thought, refined in form and grounded in place.
Drawing on the city itself, we developed a system that honors the studio’s historically-minded methodology. A custom monogram—redrawn from a 19th-century typesheet—sits alongside a typographic pairing that reflects both the discipline and humanism embedded in DBA’s work.
The result is an identity that clarifies rather than amplifies, quietly affirming DBA’s position within New York’s architectural landscape.
@davidbucovyarchitect


67
7
9 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago


Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago


Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Congratulations to @leveronedesign on their print feature in the “Summer Romance” issue of @archdigest. The Maui Guesthouse yields the calm of island life—blending natural materials, sculptural forms, and open-air ease to reflect both the landscape and a sense of escape.

Art Direction by: Hoffman Creative
Photographed by: @stephenkentjohnson
Styled by: @michaelreynoldsnyc
Written by: @mayer.rus
Architecture by: @walkerwarnerarchitects


163
11
10 months ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Art direction for our client David Bucovy Architect’s latest project, recently featured in @wallpapermag . The new Greenwich Village restaurant, @leonsnyc —by Nick Anderer and Natalie Johnson—draws on the evocative theme of a ‘beautiful ruin,’ embodying Bucovy’s nuanced grasp of architectural history and hospitality design. We collaborated closely with the firm to shape the narrative, crafting a visual language that reflects the sophistication of his practice.

Photographed by: @davidmitchellphoto
Styled by: @michaelreynoldsnyc
Written by: @anna_fixsen
@nickanderer
@fatnatdrinkswine_eatspizza


159
12
1 years ago

Website layout design for @studioshamshiri recently completed townhouse in New York’s Greenwich Village. In crafting this scroll, we aimed to reflect the space’s theatrical essence, weaving a seamless narrative that guides the user through the home’s richly layered floors.
Photographed by @stephenkentjohnson
Styled by @michaelreynoldsnyc


3
12
1 years ago

As you step into the Hoffman studio, you’re met with a striking collection of artworks—an intimate window into Eric’s relationship with artists. Above the main desk, a thoughtfully curated selection of framed images sets the tone, guiding the eye toward two Warhols in the conference room, acquired by his grandfather, who in 1971, installed Andy’s cow wallpaper for his Whitney retrospective. 

Photographed by @stephenkentjohnson
Styled by @michaelreynoldsnyc

Select Works:
Alexander McQueen 2004, by Inez & Vinoodh
Beast Chair, by The Haas Brothers
Holiday Inn Sign 2008, by Lisa Kereszi
Mexico City 68 Olympics Print, Pedro Ramirez Vazquez
Do Not Ever Work, by Rirkrit Tiravanija
Zones of Exclusion, by Robert Polidori
Artist Print, by Thomas Loof


109
11
1 years ago

As you step into the Hoffman studio, you’re met with a striking collection of artworks—an intimate window into Eric’s relationship with artists. Above the main desk, a thoughtfully curated selection of framed images sets the tone, guiding the eye toward two Warhols in the conference room, acquired by his grandfather, who in 1971, installed Andy’s cow wallpaper for his Whitney retrospective. 

Photographed by @stephenkentjohnson
Styled by @michaelreynoldsnyc

Select Works:
Alexander McQueen 2004, by Inez & Vinoodh
Beast Chair, by The Haas Brothers
Holiday Inn Sign 2008, by Lisa Kereszi
Mexico City 68 Olympics Print, Pedro Ramirez Vazquez
Do Not Ever Work, by Rirkrit Tiravanija
Zones of Exclusion, by Robert Polidori
Artist Print, by Thomas Loof


109
11
1 years ago

As you step into the Hoffman studio, you’re met with a striking collection of artworks—an intimate window into Eric’s relationship with artists. Above the main desk, a thoughtfully curated selection of framed images sets the tone, guiding the eye toward two Warhols in the conference room, acquired by his grandfather, who in 1971, installed Andy’s cow wallpaper for his Whitney retrospective. 

Photographed by @stephenkentjohnson
Styled by @michaelreynoldsnyc

Select Works:
Alexander McQueen 2004, by Inez & Vinoodh
Beast Chair, by The Haas Brothers
Holiday Inn Sign 2008, by Lisa Kereszi
Mexico City 68 Olympics Print, Pedro Ramirez Vazquez
Do Not Ever Work, by Rirkrit Tiravanija
Zones of Exclusion, by Robert Polidori
Artist Print, by Thomas Loof


109
11
1 years ago

As you step into the Hoffman studio, you’re met with a striking collection of artworks—an intimate window into Eric’s relationship with artists. Above the main desk, a thoughtfully curated selection of framed images sets the tone, guiding the eye toward two Warhols in the conference room, acquired by his grandfather, who in 1971, installed Andy’s cow wallpaper for his Whitney retrospective. 

Photographed by @stephenkentjohnson
Styled by @michaelreynoldsnyc

Select Works:
Alexander McQueen 2004, by Inez & Vinoodh
Beast Chair, by The Haas Brothers
Holiday Inn Sign 2008, by Lisa Kereszi
Mexico City 68 Olympics Print, Pedro Ramirez Vazquez
Do Not Ever Work, by Rirkrit Tiravanija
Zones of Exclusion, by Robert Polidori
Artist Print, by Thomas Loof


109
11
1 years ago


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