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✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨🏄🌍 YouTube’s global rebrand 👀🎥🫶

Once upon a time YouTube was a single, simple product. 20 years later and it’s grown into the world’s largest video platform, with a visual identity that was feeling the strain.

The goal was never to throw everything out and start again, it was to evolve the iconic parts people love, build a cohesive system that actually works, and bring the brand to life for a new era of YouTube.

The mammoth project included creating YouTube’s first motion system (lead by yours truly) to make the brand feel as alive as its content. A spatial, POV-style system that reflects creator content and puts the viewer right in the centre of the action.

Partnering with the legendary @sharptype, we crafted a new display typeface that elevates and celebrates the iconic character of our wordmark. Modern yet classic, and built in nine scripts so it’s ready to go globally.

And what’s storytelling without a little illustration? We partnered with the one and only @gesturesystems to create a library of 300+ bespoke illustrations. Offbeat, alive, and built to live within our 3D motion system.

Introducing a shiny new brand that connects YouTube’s many products through one cohesive system – all moving to the same beat. A system that’s always alive, always iconic, and always unmistakably YouTube.

—
Huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer, Mat Heinl, Min Kim, Jessica Price, Katee Hui, Dante Sacomani

@davidbruno Jenny Pierce and the rest of the YouTube Creative Studio

✨ Introducing the YouTube rebrand ✨

A long time in the making and so exciting to finally share it. A mammoth project tackled by the best team ❤️

YouTube Main, Shorts, Music, Kids, TV, Premium, events all brought together as one living system – lots more to come 👀

Big thanks to @gesturesystem for 300+ illustrations, and to @sharptype for a brand new typeface spanning 9 scripts, ready to go worldwide.

And of course a huge shout out to the team who made it all happen:
@kieranmistry @mattsaint Louise Cox @shauna.Buckley @charlie__jeffries @malaikafrancique @jcollllis @rutosrutos @_beneli @charlie.le.maignan @stefan.iyapah @w_a_alexander @tomjrobinson @jackvanzet @john.grist @jackwimmer

@davidbruno and the rest of the YouTube Creative Studio

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

🏄 New work for YouTube 🏄
—
YouTube’s Edition Series 2
Your Favourite Creators’ Favourite Creators
—
🎬 Featuring our amazing hero creators:
@taliamar @harrypinero @jessechuku @noahfinnce @soph @unjadedjade
—
❤️ With the YouTube Creative Studio team:
@kieranmistry @chasethaworst @elatan.occor @o11iet

👽 3D wizardry by @gesturesystems
📸 Creator photography by @jackson.bowley
—
Watch all episodes at yt.be/edition
#YouTubeEdition

☄️👹🏺 New work 🏺👹☄️

Website design and development for linocut artist @sophyhollington . The website is a quietly playful and mysterious space for Sophy’s intricate and symbolic work. Small moments of mystery and discovery are dotted throughout the experience including a clock that displays the current day, moon phase and zodiac, encoded in folkloric symbolism.

A custom font – 𝐴𝑟𝑐𝑎𝑛𝑒 𝐷𝑖𝑠𝑝𝑙𝑎𝑦 – was purposefully created for the website. The font pulls from Sophy’s wealth of typography within her work to create a suite of contextual alternates as well as a custom emoji family.

A collaboration with @ggggssb 🤝

———
Design and development — @harry__boyd @ggggssb
Custom font build — @harry__boyd @ggggssb
———
ABC Helveesti — @abcdinamo
Tobias — @xyz_displaay

☄️👹🏺 New work 🏺👹☄️

Website design and development for linocut artist @sophyhollington . The website is a quietly playful and mysterious space for Sophy’s intricate and symbolic work. Small moments of mystery and discovery are dotted throughout the experience including a clock that displays the current day, moon phase and zodiac, encoded in folkloric symbolism.

A custom font – 𝐴𝑟𝑐𝑎𝑛𝑒 𝐷𝑖𝑠𝑝𝑙𝑎𝑦 – was purposefully created for the website. The font pulls from Sophy’s wealth of typography within her work to create a suite of contextual alternates as well as a custom emoji family.

A collaboration with @ggggssb 🤝

———
Design and development — @harry__boyd @ggggssb
Custom font build — @harry__boyd @ggggssb
———
ABC Helveesti — @abcdinamo
Tobias — @xyz_displaay

☄️👹🏺 New work 🏺👹☄️

Website design and development for linocut artist @sophyhollington . The website is a quietly playful and mysterious space for Sophy’s intricate and symbolic work. Small moments of mystery and discovery are dotted throughout the experience including a clock that displays the current day, moon phase and zodiac, encoded in folkloric symbolism.

A custom font – 𝐴𝑟𝑐𝑎𝑛𝑒 𝐷𝑖𝑠𝑝𝑙𝑎𝑦 – was purposefully created for the website. The font pulls from Sophy’s wealth of typography within her work to create a suite of contextual alternates as well as a custom emoji family.

A collaboration with @ggggssb 🤝

———
Design and development — @harry__boyd @ggggssb
Custom font build — @harry__boyd @ggggssb
———
ABC Helveesti — @abcdinamo
Tobias — @xyz_displaay

☄️👹🏺 New work 🏺👹☄️

Website design and development for linocut artist @sophyhollington . The website is a quietly playful and mysterious space for Sophy’s intricate and symbolic work. Small moments of mystery and discovery are dotted throughout the experience including a clock that displays the current day, moon phase and zodiac, encoded in folkloric symbolism.

A custom font – 𝐴𝑟𝑐𝑎𝑛𝑒 𝐷𝑖𝑠𝑝𝑙𝑎𝑦 – was purposefully created for the website. The font pulls from Sophy’s wealth of typography within her work to create a suite of contextual alternates as well as a custom emoji family.

A collaboration with @ggggssb 🤝

———
Design and development — @harry__boyd @ggggssb
Custom font build — @harry__boyd @ggggssb
———
ABC Helveesti — @abcdinamo
Tobias — @xyz_displaay

☄️👹🏺 New work 🏺👹☄️

Website design and development for linocut artist @sophyhollington . The website is a quietly playful and mysterious space for Sophy’s intricate and symbolic work. Small moments of mystery and discovery are dotted throughout the experience including a clock that displays the current day, moon phase and zodiac, encoded in folkloric symbolism.

A custom font – 𝐴𝑟𝑐𝑎𝑛𝑒 𝐷𝑖𝑠𝑝𝑙𝑎𝑦 – was purposefully created for the website. The font pulls from Sophy’s wealth of typography within her work to create a suite of contextual alternates as well as a custom emoji family.

A collaboration with @ggggssb 🤝

———
Design and development — @harry__boyd @ggggssb
Custom font build — @harry__boyd @ggggssb
———
ABC Helveesti — @abcdinamo
Tobias — @xyz_displaay

💥 NEW WORK 💥
(Brand identity and website)

The MA Communication Design (MACD) at Falmouth University is a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

🌐 Check it out at: macd-falmouth.studio
🚀 Thanks to @macdfalmouth

—————
Powered by @aredotna API
#generative #design #brand #identity #creativecoding #madebylayers @art.directed.mockups @laboldevita @hisuperhi

💥 NEW WORK 💥
(Brand identity and website)

The MA Communication Design (MACD) at Falmouth University is a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

🌐 Check it out at: macd-falmouth.studio
🚀 Thanks to @macdfalmouth

—————
Powered by @aredotna API
#generative #design #brand #identity #creativecoding #madebylayers @art.directed.mockups @laboldevita @hisuperhi

💥 NEW WORK 💥
(Brand identity and website)

The MA Communication Design (MACD) at Falmouth University is a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

🌐 Check it out at: macd-falmouth.studio
🚀 Thanks to @macdfalmouth

—————
Powered by @aredotna API
#generative #design #brand #identity #creativecoding #madebylayers @art.directed.mockups @laboldevita @hisuperhi

💥 NEW WORK 💥
(Brand identity and website)

The MA Communication Design (MACD) at Falmouth University is a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

🌐 Check it out at: macd-falmouth.studio
🚀 Thanks to @macdfalmouth

—————
Powered by @aredotna API
#generative #design #brand #identity #creativecoding #madebylayers @art.directed.mockups @laboldevita @hisuperhi

💥 NEW WORK 💥
(Brand identity and website)

The MA Communication Design (MACD) at Falmouth University is a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

🌐 Check it out at: macd-falmouth.studio
🚀 Thanks to @macdfalmouth

—————
Powered by @aredotna API
#generative #design #brand #identity #creativecoding #madebylayers @art.directed.mockups @laboldevita @hisuperhi

The newest edition of @boookland_ is now live! A collaboration with Falmouth University. Intro written by Dawn French.
🌞
Join in at:
SPEAKINGMACHINE.BOOOK.LAND
_
Using GlyphWorld by @fun.weirdo + Good Sans and Chapter by @goodtypefoundry
Collaboration with @falmouthuni @macdfalmouth .
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#design #graphicdesign #webdesign #interactiondesign #collaboration #typography #digitaldesign #boookland

‘The Speaking Machine’ - a special edition of @boookland_ in collaboration with Falmouth University. Launching soon... 📟 ***
Using GlyphWorld by @fun.weirdo and Good Sans and Chapter from @goodtypefoundry

Lacto-fermented sriracha sauce with @caitlin_macewan for @sharing__plates from Christmas 🌶

🌸 All 56,527 words and 1,304 illustrations of @boookland_ Vol.001 together for the first time.
Have a read at BOOOK.LAND

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist

Two weeks left to make your mark and contribute to Volume 001 of @boookland_ ‘Birthland, A New World’ 💫
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#graphicdesign #writing #nanowrimo #nanowrimo2018 #digitaldesign #webdesign #illustration #design #typography @nanowrimo #interactivedesign #collaboration #boookland #TDKpeepshow #interactiondesign #designspiration #thedesignblacklist