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graybrame

Gray Lee Brame

@werthrepresents
@firmativehq

111
posts
3.2K
followers
4K
following

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago


Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago


Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

Marseille moves.

From the courts to the coast, this project follows the rhythms of Marseille’s youth. Boxers, dancers, swimmers, martial artists and footballers move through the city alongside slower moments on the beach, sunlight, salt water, and reflection. Rooted in local youth culture, it’s a portrait of a generation full of energy and drive. 🇫🇷


276
9
7 months ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago


@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago


@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

@netflixuk x @britishvogue Generation N Photobooth
Last weeks TV BAFTA party.
Shooting for @firmativehq 📷❤️


3
12
5 days ago

RUTI

After an exclusive shoot with @rutiiiiiiiiiiii, they discuss their new single I’ll Be Your Friend, creative growth, and finding their authentic sound in this F Word interview on music and self-discovery.

Photography: @graybrame
Creative Direction + Styling: @maisiejanedaniels
Makeup: @emilielouizides
Hair: @ashleigh_hodges_hair
Studio: @mash_creative_studio
Words: @tobiasfurlong

See fill story on F Word (Link in Bio).


3
25
2 weeks ago

RUTI

After an exclusive shoot with @rutiiiiiiiiiiii, they discuss their new single I’ll Be Your Friend, creative growth, and finding their authentic sound in this F Word interview on music and self-discovery.

Photography: @graybrame
Creative Direction + Styling: @maisiejanedaniels
Makeup: @emilielouizides
Hair: @ashleigh_hodges_hair
Studio: @mash_creative_studio
Words: @tobiasfurlong

See fill story on F Word (Link in Bio).


3
25
2 weeks ago

Badice in Marseille. 🥊
Looking forward to going back this summer 🇫🇷


3
4
2 weeks ago

Badice in Marseille. 🥊
Looking forward to going back this summer 🇫🇷


3
4
2 weeks ago

Badice in Marseille. 🥊
Looking forward to going back this summer 🇫🇷


3
4
2 weeks ago

Badice in Marseille. 🥊
Looking forward to going back this summer 🇫🇷


3
4
2 weeks ago

Badice in Marseille. 🥊
Looking forward to going back this summer 🇫🇷


3
4
2 weeks ago

Melissa in Marseille. 🇫🇷


317
18
1 months ago

Melissa in Marseille. 🇫🇷


317
18
1 months ago

Melissa in Marseille. 🇫🇷


317
18
1 months ago

Melissa in Marseille. 🇫🇷


317
18
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago

A shoot from last year for the launch of @arteboome by @aarontalkstoomuch, alongside @tinysaturnmusic and @firmativehq

Shot inside a disused hospital, the project draws on dystopian references to build an editorial, atmospheric world.

@aarontalkstoomuch is ultimate vibes ❤️😂


3
3
1 months ago


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2 months ago


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2 months ago


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2 months ago


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2 months ago


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2 months ago


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2 months ago


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2 months ago

Recent bits dump 📱


113
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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Recent bits dump 📱


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3 months ago

Lessons for Britain from a Boxing Gym - Part 1 - Elijah, Age 16

Originally from Nigeria, Elijah said that he was a really ‘flaccid kid’ growing up, lacking care for himself, but he had this ‘fighting feeling’. His brother told him that he needed discipline as he frequently ‘got involved with street fighting and drugs’. To which he responded, “You can’t just have discipline, you need to earn discipline.” For him, boxing is love and passion. The effort that he put into boxing is in everything that he does outside boxing, always putting in 110%

-

About the Project: In collaboration with London-based photographer Gray Lee Brame (@graybrame), the Boxing is Love team went to London Community Boxing (@london_community_boxing), to speak to a few young boxers and Head Coach Chris Lodge to explore how boxing offers a rare counter-example In a world where difference is too often used to divide.

Inside this community focused gym in South London, young people practise values our public life too often forgets: care without judgement, effort without exploitation, learning through mistakes, and responsibility for the person next to you. Here, difference is not tolerated but understood as the foundation of belonging.

These portraits, containing first hand quotes, imagine what Britain might look like if it mirrored the world these young boxers have built within four walls.

Through this campaign, we explore how much we can learn from places that are too often overlooked, and the values we stand for as a community in boxing.


1.1K
22
3 months ago

Lessons for Britain from a Boxing Gym - Part 1 - Elijah, Age 16

Originally from Nigeria, Elijah said that he was a really ‘flaccid kid’ growing up, lacking care for himself, but he had this ‘fighting feeling’. His brother told him that he needed discipline as he frequently ‘got involved with street fighting and drugs’. To which he responded, “You can’t just have discipline, you need to earn discipline.” For him, boxing is love and passion. The effort that he put into boxing is in everything that he does outside boxing, always putting in 110%

-

About the Project: In collaboration with London-based photographer Gray Lee Brame (@graybrame), the Boxing is Love team went to London Community Boxing (@london_community_boxing), to speak to a few young boxers and Head Coach Chris Lodge to explore how boxing offers a rare counter-example In a world where difference is too often used to divide.

Inside this community focused gym in South London, young people practise values our public life too often forgets: care without judgement, effort without exploitation, learning through mistakes, and responsibility for the person next to you. Here, difference is not tolerated but understood as the foundation of belonging.

These portraits, containing first hand quotes, imagine what Britain might look like if it mirrored the world these young boxers have built within four walls.

Through this campaign, we explore how much we can learn from places that are too often overlooked, and the values we stand for as a community in boxing.


1.1K
22
3 months ago

Lessons for Britain from a Boxing Gym - Part 1 - Elijah, Age 16

Originally from Nigeria, Elijah said that he was a really ‘flaccid kid’ growing up, lacking care for himself, but he had this ‘fighting feeling’. His brother told him that he needed discipline as he frequently ‘got involved with street fighting and drugs’. To which he responded, “You can’t just have discipline, you need to earn discipline.” For him, boxing is love and passion. The effort that he put into boxing is in everything that he does outside boxing, always putting in 110%

-

About the Project: In collaboration with London-based photographer Gray Lee Brame (@graybrame), the Boxing is Love team went to London Community Boxing (@london_community_boxing), to speak to a few young boxers and Head Coach Chris Lodge to explore how boxing offers a rare counter-example In a world where difference is too often used to divide.

Inside this community focused gym in South London, young people practise values our public life too often forgets: care without judgement, effort without exploitation, learning through mistakes, and responsibility for the person next to you. Here, difference is not tolerated but understood as the foundation of belonging.

These portraits, containing first hand quotes, imagine what Britain might look like if it mirrored the world these young boxers have built within four walls.

Through this campaign, we explore how much we can learn from places that are too often overlooked, and the values we stand for as a community in boxing.


1.1K
22
3 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Congrats to Senegal 🇸🇳 all I can say is that was a mad game last night 😂👏. Last month I collaborated with Zakie / @thbraidingzone on her personal project, inspired by the African Cup of Nations.
Project details below. Full project + videos over on her page.

Project Myles is a creative initiative inspired by the creator’s younger brother, Declan Myles, whose long standing dedication to football revealed the game’s ability to provide focus, purpose, and positive direction. His journey highlighted football as more than a sport, but a powerful force that can shape lives.

The project also celebrates African heritage, drawing inspiration from the golden era of 1990s football and blending vintage sports nostalgia with modern African aesthetics. Through a fusion of hair artistry, fashion, and football, Project Myles showcases cultural pride, creativity, and community across African nations.

Credits:
Focus Brand: @thebraidingzone
Executive Writer/Director/Producer: Zakie Christina @thebraidingzone
Co- producer / Marketing Stragiest/ Post production assistant: @yooitsoce
Videographer: @whoistaf_extra
Photographer: @graybrame
Voice over: @the_itoroi
Production coordinator: @juwonaaa
Graphic designers: @superflog.design
@jacquesadilla
Model: @marcoaniel_
Model: @faruq_olatoyosi
Model: @zio.daniels
Model: @D.myless88
Gaffer: @pistol_rock
Styling assistant : @von__o
Hairstylist: @thebraidingzone
Set Barber: @trimlinebarbers
BTS: @visionsbyfunmi


3
19
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Back in September I spent a few days in Berlin and shot@oumi_janta with some of the girls from @jamskateclub.

This trip was part of wanting to travel more, shoot more athletes, culture, and personal work and this one really aligned with that.

If you don’t already, go check out what Oumi’s building.
Very good vibes 🛼


3
24
4 months ago

Chris Eubank Jr and Conor Benn. Exclusive on Dazn.

Firmative Studio and Agency partnered with Dazn to shape the full build up for this massive moment in culture.

Here are a few thumbnail stills from our work on the campaign.

Tomorrow is the night.
Revenge or repeat? 👀🔥

Creative Direction by @firmativestudio
Photographer - @graybrame


135
2
6 months ago

Chris Eubank Jr and Conor Benn. Exclusive on Dazn.

Firmative Studio and Agency partnered with Dazn to shape the full build up for this massive moment in culture.

Here are a few thumbnail stills from our work on the campaign.

Tomorrow is the night.
Revenge or repeat? 👀🔥

Creative Direction by @firmativestudio
Photographer - @graybrame


135
2
6 months ago


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