gamma.
not a label. ๐ก
YE. TRAVIS SCOTT. โFATHER.โ
Directed by @biancacensori. Shot entirely in one take.
โBULLYโ OUT NOW EVERYWHERE โช๏ธ

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)
โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)

โBULLYโ is officially dropping tonightโฆ and it looks like with some added tracks ๐
โBULLY ON THE WAY NO AIโ
(๐ธ: Getty Images)
One more sleep until โBULLYโ โณ
Yeโs 12th studio album is set for release tomorrow at MIDNIGHT.
As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com
As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com

As @larryjacksonโs @gamma gears up for one of its most anticipated album drops โ and the music and fashion realms continue to merge in unprecedented manners โ the music media imprint is already setting its sights on another major creative endeavor.
โจWith Yeโs โBullyโ nearing, Jackson now seeks to expand gamma.โs artistic universe once again, as it introduces โgamma. Maisonโ with its first-ever foray into the fashion ether.
Maison gamma.โs inaugural drop lands in partnership with fellow cultural trailblazer, the Black-owned, Brooklyn-based atelier, Savant Studios (@savantvision).
โgamma. is so much more than a music company,โ Jackson shared exclusively with Hypebeast. โWeโre building an ecosystem where music, media, and design all connect. Thatโs been the vision from day one.โ
Shop the collab now, and hear more from Jackson at Hypebeast.com
Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐

Ye's album 'BULLY' is FINALLY dropping this Friday. Swipe through to see where every โBULLYโ billboard has been spotted around the world ๐
What a TREAT that we had last night at @gammaโs party when @mslaurynhill jumped on the mic to perform CLASSICS for us!! ๐ฎโ๐จ๐ฅ๐ถ
๐ธ @anicaribbean
โDARE TO DREAM.โ
The power of manifestation is one of the great laws of the universe.This Christmas ad campaign celebrates it.
@travisscott + @beatsbydre, and @gamma. as the agency โ not a label, and donโt aspire to be. ๐
โTis the season. ๐โจ @mariahcareyโs holiday special now streaming, only on Apple Music.

The festivities continue! My last Christmastime Vegas show will be streaming exclusively on @TikTok and @applemusic this Saturday, December 13th @ 8PM PT. Canโt wait to see you there! โจ๐๐๏ธ๐
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