Claudia Smith | Branding + Stationery Design
I don't do pretty. I do pretty cool.™️ Subtle sophistication that's anything but boring. 📌 Based in DC.
I don’t do pretty, I do pretty cool and this might be the prettiest of the cool kids. Collaborating with @ihartvirginia on this was a dream. She is the incredibly gifted illustrator who created the most beautiful artwork for this wedding. Meanwhile I re-created shapes inspired by artwork at the @weismanartmuseum for a cool spin on the wavy trend.
PLANNING & DESIGN: @rocketscience.events
REHEARSAL DINNER VENUE: @allsaintsmpls
WEDDING VENUE: @weismanartmuseum
PHOTOGRAPHY: @maritwilliamsphoto
CINEMATOGRAPHY: @k.lafleurfilms
CATERING: @damicocatering
PARTY FAVORS: Custom M&Ms
FLORAL: @apricot.floral
WEDDING LINENS: Custom dinner table, dance linens @lolavalentinadesigns - Cake table, cocktail tables: @bbjlatavola
NAPKINS + NAPKIN RINGS + FLATWARE: @smthingvintage
CHARGERS: @lolavalentinadesigns
RENTALS - DINING CHAIRS, LOUNGE: @collectedrentals
RENTALS - GLASSWARE, CEREMONY CHAIRS, BAR, PLATES: @apreseventandtent
CUSTOM INSTALLATIONS - SEATING CHART, DISCO BALLS/YARN, STAGE FRONT, CEREMONY STRUCTURES: @girlfridaycreative
DANCE FLOOR WRAP: @bellamystiqueevents
LIGHTING + AV: @rhodeystark_events
DJ: Grant Jones for @rhodey_stark
CAKE: @ink_sweets
HAIR: @ladyvampartistry
MAKEUP: @cristinaziemerbeauty
NAILS: @nailninja_mpls
STATIONERY + BRANDING: @fig2design
ILLUSTRATOR: @ihartvirginia
TRANSPORTATION: @startransportation
STYLIST: @gabriellehurwitz
REHEARSAL DINNER DRESS: Carolina Herrera via Over The Moon @carolinaherrera @overthemoon
REHEARSAL DINNER SHOES: @manoloblahnik
REH DINNER ACCESSORIES
Earrings: Lizzie Fortunato @lfjewels
Bag: Clio Peppiatt @cliopeppiatt
WEDDING DRESS + VEIL: @reemacrawedding
WEDDING SHOES: @manoloblahnik
WEDDING EARRINGS: @jenniferbehr
SECOND LOOK
Dress: Ashish @ashish
Shoes: Gianvito Rossi @gianvitorossi
Earrings: Roxanne Assoulin @roxanneassoulin
ETHAN’S WEDDING SUIT
Rowena Social Club
@rowenasocialclub
TAILORING: @jillc_martinpatrick3
RINGS: @alisonlou
ALEX’S RING: @selimmouzannar

These little scallop embossed edges have my summer heart forever. I love thinking creatively and love it even more when someone like @haleykellyevents trusts me with the idea.
Calligraphy: @jess.mcsweeney
Photography: @joshplusdana

These little scallop embossed edges have my summer heart forever. I love thinking creatively and love it even more when someone like @haleykellyevents trusts me with the idea.
Calligraphy: @jess.mcsweeney
Photography: @joshplusdana

These little scallop embossed edges have my summer heart forever. I love thinking creatively and love it even more when someone like @haleykellyevents trusts me with the idea.
Calligraphy: @jess.mcsweeney
Photography: @joshplusdana

These little scallop embossed edges have my summer heart forever. I love thinking creatively and love it even more when someone like @haleykellyevents trusts me with the idea.
Calligraphy: @jess.mcsweeney
Photography: @joshplusdana
Menus are my jam. I consider myself a Paper Engineer—because I don’t do pretty… I do pretty cool.
Photos and videos by:
@abigaillewisphoto
@joshplusdana
@erinfoxphoto
@charlastorey
@calenrose
@k.lafleurfilms
@penweddings
@morninglightfilmco
#custommenu #fortunecookie #beachumbrella #gramaphone #ferriswheel #customweddinginvitations #sandinspired #beach #insanewedding #interactivedesign #paperengineering
Menus are my love language. Paper engineer by trade, detail-obsessed by choice. I don’t do pretty. I do pretty cool.
Photos and videos by:
@abigaillewisphoto
@joshplusdana
@erinfoxphoto
@charlastorey
@calenrose
@k.lafleurfilms
@penweddings
@morninglightfilmco
This year @besagealways felt different in the most beautiful way. More intimate, more personal, more about presence and connection. A softer rhythm, but the same heart. I am forever grateful to be part of such a special experience.
Credits:
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Venue/catering: @dunlinauberge
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica
Last week we hosted our first alumni retreat at The Dunlin in South Carolina. What a grand time we had! This was a time for reconnection, reflection, and renewal. We masterminded, gabbed, and rested. Oh - and we ate some of that fine low-country cuisine!
We’re gearing up for our 2027 conference next February-March. Make sure you’re on the list for when we release our dates and location! (Link in bio)
Event Planning: @sweetpeateam
Event Design: @sofiaocampoevents
Florals: @flora.andraya
Branding + Stationery: @fig2design
Venue/catering: @dunlinauberge
Calligraphy: @ihartvirginia
Napkins: @mydrap_northamerica
Welcome Entertainment: @samriseentertainment
Welcome & Breakfast Linens: @nuagedesignsinc
Welcome & Breakfast Rentals: @party.bound
Oyster shucker: @holyshuckers
Breakfast Emcee: @kimberly.notkim
Meeting of the Minds Host: @basecamp_hq
Closing Party Linens: @curatedeventscharleston
Closing Rentals: @party.bound
Lighting: @lowcountryentertainment
Closing Entertainment: @curate_entertainment
Host: @besagealways
Video clips are mostly mine, with some added help from @behindyourscenes.co

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica

The teeny tiny menus for @besagealways retreat that brought a whole new meaning to “raise your glass”.
At first I got a lot of dirty looks 👀 but @sofiaocampoevents and I had a plan… duh! Want to read the menu? Answer an ice breaker question and get a turn with one of the magnifying glasses. I am so glad we did not have any business questions because it made for a really special gathering with so much laughter!
And in the end I was forgiven for the 3pt type 😘
Host: @besagealways
Photo: @danacubbageweddings
Event Design: @sofiaocampoevents
Event Planning: @sweetpeateam
Branding + Stationery: @fig2design
Calligraphy: @ihartvirginia
Florals: @flora.andraya
Venue/catering: @dunlinauberge
Tabletop rentals: @tablemadeco
Rentals: @party.bound
Linens: @curatedeventscharleston @nuagedesignsinc
Entertainment: @curate_entertainment
Napkins: @mydrap_northamerica
This year, the mood of the Be Sage Conference: The Retreat shifts — coastal, relaxed, and warmly inviting as we head to the Kiawah River in South Carolina, but the warmth and magic of Be Sage will always be the main component of what makes this conference a favorite among our event industry peers.
Host: @besagealways
Venue: @dunlinauberge
Event Design: @sofiaocampoevents
Branding + Stationery: @fig2design
Event Planning: @sweetpeateam

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.

🔥 She’s live 🔥
After almost a year of refining, rewriting, and editing with intention, the new Laine Palm website and brand is officially here.
This isn’t just a visual refresh.
It’s a clearer expression of how I design, how I lead, and the level of celebration I’m committed to producing.
More intentional. More immersive. More aligned with the kind of weddings and events I want to be known for.
If you’re dreaming of a celebration that feels layered, personal, and executed seamlessly from first concept to final send-off — this is where it begins.
The 2026 wedding calendar is fully reserved. Now welcoming 2027 wedding inquiries and select 2026 social celebrations.
Let’s start the discovery.
🔗 Link in bio.
Love truly lives in the details ✨Last year’s Be Sage conference was a celebration in every sense… layered with thoughtful gifts, immersive experiences, beautiful blooms, carefully chosen rentals, and a genuine care for each and every guest. The energy was something special, just like the community that @besagealways has built. Eternally grateful to be part of this wonderful team!
Credits:
Conference Host: @besagealways | Planning: @sweetpeateam | Event Design: @sofiaocampoevents | Branding, Graphic Design, Stationery: @fig2design | Rentals, Decor, Florals: @canteiroweddings | Photography: @tracyautemphotography @lightlyphoto | Video: @lusso_films | Venues: @fairmontmayakoba @rwmayakoba @banyantreemayakoba | Audio Visual: @encoremex@inspiremexico | Signage & Props: @artifacturestudios | Makeup: @sbbeautynyc | Social Media Content Capture: @behindyourscenes.co | Text Updates: @wedping | Entertainment: @visuddhaentertainment | Food & Beverage: Alila Mayakoba, opening Winter 2025 | DJ: @dj_malike_ & @curate_entertainment | Pyrotechnics: @pyrotechmx
Crescent 🌙 Courses. Astrologers couldn’t have predicted a better outcome for how these menu cards if they tried. Each moon phase revealed a course and was hosted by a huge star sign chart.
PLANETARY PARTNERS
PLANNING + DESIGN @gritandgraceinc
PHOTOGRAPHY @abbyjiu
HOST VENUE + CATERING @salamanderresort
FURNITURE, NAPKINS, RENTALS @smthingvintage
FLORAL @sophiefelts
TABLETOP @casadeperrin
CINEMA @claytonfilmco
CARPETING + SERVICE-WARE @curatedeventsdmv_
ESCORT CARD WALL & BACKDROP @brightlyeverafter
MENU CARDS + STATIONARY @fig2design
EMBOSSING @raffembossing
DRAPING @fabeventsdc
ENTERTAINMENT + MUSIC @lucyblackent
LIGHTING + AV @inspire.eventsolutions
BRUNCH LINENS@nuagedesignsinc
HAIR, MAKEUP + GLAM @mab.artistry
SOCIAL MEDIA @duetsocialmedia
There was something so magical about the 2024 Be Sage Conference in San Miguel de Allende. Part of it was due to the incredibly beautiful city It was full of joy and so much appreciation for our industry. Every detail was thought out, every opportunity was amplified. It was one of the best conferences because of the love and magic all the vendors provided attendees.
I can’t wait to share more of what @sofiaocampoevents and I have been dreaming up for this year! ✨
Credits:
Be Sage Conference @besagealways
Planning: @sweetpeateam
Event design: @saraifloresmendivil
Branding & stationery: @fig2design
Photography: @tracyautemphotography @lightlyphoto
Video: @lusso_films
Floral design: @florklorestudio
Furniture & decor: @warehouseguanajuato
Social media: @behindyourscenes.co
Venue: @liveaquasanmiguel
Welcome party @rosewoodsanmiguel
Welcome bags & cooking class furniture: @penziweddings
HAMU: @sbbeautynyc
MC: @introducingterrica
Signs production: @mxlucerna
Stage: @cosmart_play
Tiles: @clayimports
Lighting & DJ: @ar_producciones
Illustration: @orbehstudio
Hand-painted dance floor: @pistasdearte
Calligraphy: @caligrafia.hernandez
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