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The report by Davide Ippolito for Rai Italia, for the show Paparazzi, takes us inside Italy on Madison, where the historic townhouse that serves as the headquarters of the Italian Trade Agency was transformed into an immersive celebration of Made in Italy in the heart of Manhattan.

For a few days, the residence just steps from Madison Avenue became an Italian home, filled with design, fashion, fragrance, food, wine, and the unmistakable spirit of Italian lifestyle.

The segment features interviews with Erica Di Giovancarlo, Italian Trade Commissioner in New York, Giuseppe Pastorelli, Consul General of Italy in New York, and Hollywood star Matt Dillon.

With more than 200 Italian brands featured throughout the building, Italy on Madison has become one of the most ambitious showcases of contemporary Italian lifestyle ever created in New York.

#ItalyOnMadison #RaiItalia #Paparazzi #MadeInItaly #NewYork MadisonAvenue ItalianLifestyle

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Six sectors, one townhouse. Beauty, Eyewear, Fashion, Design, Footwear & Accessories and Food & Wine, came together across three days of discovery — some moments still, some in motion, all unmistakably Italian.

Each space had its own energy, its own language. A pour here, a scent there, the quiet confidence of a well-made object catching the light. Activations unfolded room by room, inviting you to linger in one world before stepping into the next.

@itatradeagency @italiancrafted @mataeria @osmundcharlesconsulting @mr_hyperheart @toast_creative @creativeprgirl @thecottonreelagency @marino.pr @cheffacchini @anfao_italian_eyewear @finalformagency @mariuszbrozek

Last week I had the privilege of experiencing lifestyle deeply rooted in Italian culture, through immersive experiences, storytelling moments, and installations through @extraitastyle , where they brought Italy to Madison Ave. The opening night was a proper Italian festa celebrating Italian excellence and craftsmanship.
#Italyonmadison #extraitastyle

🇮🇹 NYC FEELS, ITALIAN SOUL
#adv Italy on Madison was a total vibe! 🔥 From the first bite to the last, it was all about that authentic Italian lifestyle. 🍝✨

A massive shoutout to our incredible Chefs @chefsilviabarban @alberto_marcolongo @bilenasettepani and the iconic @juliahmolinari for bringing the heat and making this experience truly one-of-a-kind.

Italy is an excellence that belongs to everyone who loves beauty, flavor, and life. Thank you for making it legendary! 🥂🇮🇹

@extraitastyle #ItalyOnMadison

Day 3 brought together a beautiful mix of experiences, from beauty activations led by @grazia_communications to exceptional food & wine moments curated by @thecottonreelagency and @marino.pr.

To close out an unforgettable week of Italy on Madison, we celebrated with an immersive evening where guests enjoyed live fashion illustrations by @drawingbooth, calligraphy by @hellosuzylee, music from @disco_bambino and @kristine_barilli, sweet treats by @minutobauli, and cocktails by @astidocg_world.

A fitting finale to a week celebrating the very best of #madeinitaly. Video by @finalformagency

So I went to this cool event 🇮🇹 #ItalyOnMadison which is a celebration of Italian creativity, culture, and craftsmanship. I met so many people, tried delicious Italian cookies and other dishes as well I got an espresso, at the end I was gifted an awesome goodie bag. ⁰ #dogsofinstagram #italianfood #italytravel #italyagency

Day 2 brought breakfast, lunch, and a @gialloZafferano sponsored aperitivo led by @chefsilviabarban @alberto_marcolongo and @cheffacchini — ending the night on a sweet note with dessert by @bilenasettepani, emceed by @juliahmolinari.

@best_sicily @bialetti_america @bindidessert_usa @caffe_bristot_usa @essse_caffe @lavazzausa @mulinobianco@baciperugina @rovagnati_us @smeraldinawater @toschius @venchi_usa @bindidessert_usa @borgogno1761 @carrancowines @ethicawines @colavitausa @denigris1889 @macorittiusa @molecolaitalia @parmigianoreggiano.na @pastagarofalo @principeitalia @sacla_us @sammontana.us @sancarlofficial @smeraldinawater @bonousainc @lapersonala @dimarco_pinsa @giallozafferano @bormioliroccous@sacla_us @macorittiusa @sancarlofficial @bindidessert_usa @calvisiuscaviarusa @urbanitruffles_us @pasquawines @astidocg_world @famigliacotarella @legrotte @cantinelegrotte @pugliainrose @smeraldinawater @molecolaitalia @sammontana.us @smegitalia @princeoflioness @rovagnati_us @settepaninyc @thecottonreelagency @marino.pr @italiancrafted

From beauty, we learned about the power of gourmand and ambery fragrances, alongside makeup tricks for men and how to achieve the perfect hairstyle in minutes.

@docfragrance @malva_1979 @synesthesieparfum @caveluxutyparfum @giardiiditoscana @fiippo_sorcinelli @nobile1942 @coreterno @bbskillroma @newyorkmakeupacademy @farmaciassannunziata1561 @arteolfatto_nichelab @emy_cesaroni_accendis @ouder_parfums @inastrafreagrances @rudyprofumi @coreterno @acquadellelba_US @fabioscaliasalons @grazia_communications

And throughout the townhouse, we saw an immersive fashion presentation experience where models coexisted in the midst of the Italian theater of excellence.

@creativeprgirl @toast_creative @itatradeagency @balangnyal @amirsouki1

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

A moment for our accessories, footwear and eyewear. Featuring

Accessories & Footwear:
@misisgioielli
@peruffojewelry
@unoaerre
@kariziaspa
@paoloscafora
@__servati__
@brunateofficial
@cristina.millotti
@rodofirenze
@bradorshoes
@athison1913
@worldofmarkgiusti
@adjustable_official
@badura_by_aleksandra_badura
@pasottisince1956
@deblonde_it
@glovesforino1899

Eyewear:
@anfao_italian_eyewear
@itatradeagency
@arueyewear
@martiniocchiali
@giorgio.nannini
@hj_eyewear
@lio_occhiali_official
@lgrworld
@larad_eyewear
@mad_in_italy
@originalvintagesunglasses
@pier.martino
@pieromassaroeyewear
@vannieyewear

📸 @finalformagency

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Make way for more of #italyonmadison’s opening night runway presentation, including a few iconic after party looks! 🪩 #extraitastyle #nycevents

Look 11:
@sciamatofficial Suit

Look 12:
@desantis_alvarez Dress
@cuoieriafiorentina Bag
@francescabellavita Shoes

Look 13:
@irreplaceableofficial Knitwear
@francescabellavita Bag
@_ahdiid Shoes
@originalvintagesunglasses Sunglasses

Look 14:
@sciamatofficial Dress
@visonaofficial Bag
@deblonde_it Shoes

Look 15:
@giovannanicolai Top & Pants
@misisgioielli Necklace
@giorgio.nannini Sunglasses

Look 16:
@l_impermeabile Jacket
@akep_official Dress
@larabellinibags Bag
@kariziaspa Jewelry

Look 17:
@aeronautica_officialstore Look & Shoes

Look 18:
@manzoni24official Suit

📸 @mariusbrozek

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.

Guided by the creative vision of @paola.navone, founder of @ottostudio.fish, and enriched by the collaboration of @bojardigilda, Editor of @internimagazine, the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents

It has been an absolute joy and honor to bring the vision of @paola.navone and the Studio Otto team, led by @cristinapette, to life for such a complex and inspiring project as Italy On Madison.

Producing this was a Herculean task, made possible only by an extraordinary village. We never could have pulled this off without the well over a hundred people who worked on the project. Thank you to everyone involved: the PR teams, photographers, performers, builders, caterers, electricians, the ITA staff who collaborated with us, and the venue staff who so kindly put up with our presence.

A special mention has to go to the unsinkable Carrie (the youngest boomer in the world who still needs an IG account...), @ohthecharles and his crew (who got a very real crash course in big Italian emotions ), and our agency partners: @creativeprgirl @thecottonreelagency @marino.pr @graziausa_.

What a ride!

Video by @luxexp

And that’s a wrap on day 1, and what day it was. We started off with a bang treating our guests to a beauty touch up bar, makeup masterclass and tips for skincare, featuring @essentialprofessionalmakeup @blondesister_official @fontanacontarinime @bbskillroma @inca_cosmetics_ @superyouskin

The afternoon continued with an insightful conversation on Yachting Design in Motion: From Exteriors to Interiors with
@confindustrianautica @pininfarina_arch_design @poltronafrauofficial @asidnymetro

Lastly, an informative panel was held in the evening talking everything Design: Theatre of Excellence, featuring
@itatradeagency @internimagazine @carlobiasia82 @theverymany @hani_rashid_architect @nownao @haworthinc @dexelance @ottostudio.fish @paola.navone @zmgsynergies @zarifamg 🎥 by @finalformagency