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Mirage or reality?

In #AlUla, the line disappears.

#FromMirageToReality, where 9th-century history meets real-world beauty ✨

#AssassinsCreedMirage #AssassinsCreed #ExperienceAlUla

LeBron James joins the E1 revolution! 🤯 Introducing Team AlUla, championed by @kingjames 👑

Watch Greatness make history in E1 Season 2 🙌

#E1Series #ChampionsOfTheWater #AlUla #ExperienceAlUla @teamalulae1 @experiencealula

Welcome to #AlUla, an ancient oasis where culture, heritage and art meet.

#ForeverRevitalising #ExperienceAlUla

Celebrating the spirit, traditions, and joyful moments of Eid Al Adha 🤎

Eid Mubarak from #AlUla ✨

#ExperienceAlUla

At Chedi Hegra, every detail is designed for stillness 🌅

A place where timeless landscapes, thoughtful design, and quiet luxury come together to create an experience that stays with you

في شيدي الحِجر، صُمّمت كل تفصيلة لتمنحك سكونًا حقيقيًا 🌅

حيث تلتقي المناظر الخالدة، والتصميم المدروس، والفخامة الهادئة لتصنع تجربة تبقى معك طويلًا ✨

‪#ALULA‬
‫#العلا

Skydive AlUla is now open until May 30 🪂✨
If you’re in AlUla or visiting during the Eid holiday, don’t miss the chance to experience it 🫶🏾 @experiencealula #AlUlaSkydive

A stay surrounded by silence, landscapes, and moments designed to slow everything down ✨

Experience the atmosphere of Banyan Tree AlUla through the lens of local content creator Tawfiq Albalawi, capturing the journey from arrival to an unforgettable escape surrounded by #AlUla’s landscapes 🌄

📸 @t.alblwii
📍Banyan Tree AlUla

#ExperienceAlUla

Joontos takes you on a culinary journey through AlUla’s heritage. Michelin-recognized. Authentically earned. Utterly transformative.

في جونتوس، يتحوّل منتصف النهار إلى أجمل أوقات اليوم.

#DarTantora #TheHouseHotel #AlUla #ForeverRevitalising #ExperienceAlUla

Joontos takes you on a culinary journey through AlUla’s heritage. Michelin-recognized. Authentically earned. Utterly transformative.

في جونتوس، يتحوّل منتصف النهار إلى أجمل أوقات اليوم.

#DarTantora #TheHouseHotel #AlUla #ForeverRevitalising #ExperienceAlUla

Joontos takes you on a culinary journey through AlUla’s heritage. Michelin-recognized. Authentically earned. Utterly transformative.

في جونتوس، يتحوّل منتصف النهار إلى أجمل أوقات اليوم.

#DarTantora #TheHouseHotel #AlUla #ForeverRevitalising #ExperienceAlUla

This summer, bring the family together for time that feels easy and unhurried. From poolside mornings to evenings under the stars, enjoy simple moments everyone can be part of.

From SAR 2,500 per night, including daily breakfast, kids eat free, family dining, stargazing
and more. Visit link on bio for more details.

Subject to VAT & fees. T&C Apply.
To Book, email reservations.alula@banyantree.com | +966 14 512 0000
#BanyanTreeAlUla#ExperienceAlUla#BanyanTreeHotels #VisitSaud

This summer, bring the family together for time that feels easy and unhurried. From poolside mornings to evenings under the stars, enjoy simple moments everyone can be part of.

From SAR 2,500 per night, including daily breakfast, kids eat free, family dining, stargazing
and more. Visit link on bio for more details.

Subject to VAT & fees. T&C Apply.
To Book, email reservations.alula@banyantree.com | +966 14 512 0000
#BanyanTreeAlUla#ExperienceAlUla#BanyanTreeHotels #VisitSaud

This summer, bring the family together for time that feels easy and unhurried. From poolside mornings to evenings under the stars, enjoy simple moments everyone can be part of.

From SAR 2,500 per night, including daily breakfast, kids eat free, family dining, stargazing
and more. Visit link on bio for more details.

Subject to VAT & fees. T&C Apply.
To Book, email reservations.alula@banyantree.com | +966 14 512 0000
#BanyanTreeAlUla#ExperienceAlUla#BanyanTreeHotels #VisitSaud

This summer, bring the family together for time that feels easy and unhurried. From poolside mornings to evenings under the stars, enjoy simple moments everyone can be part of.

From SAR 2,500 per night, including daily breakfast, kids eat free, family dining, stargazing
and more. Visit link on bio for more details.

Subject to VAT & fees. T&C Apply.
To Book, email reservations.alula@banyantree.com | +966 14 512 0000
#BanyanTreeAlUla#ExperienceAlUla#BanyanTreeHotels #VisitSaud

The colours of the sunset against the backdrop of the stunning #ElephantRock 🐘🌅

Thanks Lucrezia Martinengo @lulli.martinengo for the photo 📸

Use #MyAlUla for a chance to be featured 🤎

#ExperienceAlUla

Two more years of Donaldson 😎

Bob Donaldson will be in Team Jayco AlUla colours until at least 2️⃣0️⃣2️⃣8️⃣ after signing a new deal with the squad ✍️

For the full story, go to the 🔗 in bio

Two more years of Donaldson 😎

Bob Donaldson will be in Team Jayco AlUla colours until at least 2️⃣0️⃣2️⃣8️⃣ after signing a new deal with the squad ✍️

For the full story, go to the 🔗 in bio

Captured by Harsha Azlam @harshazlam 📸

A moment suspended in time, where art meets landscape in the heart of Ashar Valley ✨

At Our Habitas AlUla, experiences like these turn simple moments into lasting memories, set against timeless surroundings

Share your moments with #MyAlUla for a chance to be featured 🤎

#ExperienceAlUla