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Event Marketer magazine
The world's most respected provider of content on experiential marketing.
That’s a wrap on #EMSLive 2026 ✨
Day 3 closed out an incredible week of big ideas, honest conversations, creative inspiration and meaningful human connection across the experiential marketing industry.
From packed sessions and Hall of Ideas activations to networking events, brand storytelling and unforgettable moments on and off the show floor, EMS once again brought the experiential community together in a big way.
Until next year, Vegas 👋
In a world driven by screens, algorithms and constant digital noise, human connection has never mattered more.
We asked experiential marketing leaders at #EMSLive one simple question: “Why is Human Connection more important than ever in the Digital Age?”
Hear perspectives from:
🎥 Collin Hummel, @3m collinwithtwols
🎥 Jeffrey Quezada, @citi
🎥 Maggie Connor, @hp Enterprise
Because at the end of the day, people may forget the content, but they remember how an experience made them feel.
#ExperientialMarketing #EventMarketer
The #EMSLive Lip Sync Battle yesterday delivered pop-star energy, air guitar solos and some seriously committed performances at the EMS Clubhouse 🎤👏
The #EMSLive Lip Sync Battle yesterday delivered pop-star energy, air guitar solos and some seriously committed performances at the EMS Clubhouse 🎤👏
The #EMSLive Lip Sync Battle yesterday delivered pop-star energy, air guitar solos and some seriously committed performances at the EMS Clubhouse 🎤👏
The #EMSLive Lip Sync Battle yesterday delivered pop-star energy, air guitar solos and some seriously committed performances at the EMS Clubhouse 🎤👏
The #EMSLive Lip Sync Battle yesterday delivered pop-star energy, air guitar solos and some seriously committed performances at the EMS Clubhouse 🎤👏
Big ideas, packed sessions, nonstop conversations and a whole lot of energy. Day 2 at #EMSLive delivered from start to finish.
The day opened with @JimmyKnowles1 from @Canva taking the keynote stage and sharing how bold creativity, culture, community and measurable impact can all work together to create experiences that truly connect.
From there, the conversations continued across breakout sessions, 🧠Braindates and the Hall of Ideas, where attendees explored the latest experiential trends, activations and ideas shaping the industry.#
💖As the sun went down, the energy kept building with Happy Hour, the Lip Sync Battle, and a memorable close to the night at the Women in Events Reception with @invisioncommunications at Hakkasan ✨
#experientialmarketing #eventmarketer #eventprofs
This morning’s #EMSLive keynote with @JimmyKnowles1 from @Canva explored the balance between bold creativity and real business impact.
From community and culture to measurement and ROI, “Confetti Meets KPIs” gave attendees plenty of inspiration to take into the rest of the week in Vegas 👏
Sponsored by @INVNT
#ExperientialMarketing #EventMarketer
This morning’s #EMSLive keynote with @JimmyKnowles1 from @Canva explored the balance between bold creativity and real business impact.
From community and culture to measurement and ROI, “Confetti Meets KPIs” gave attendees plenty of inspiration to take into the rest of the week in Vegas 👏
Sponsored by @INVNT
#ExperientialMarketing #EventMarketer
This morning’s #EMSLive keynote with @JimmyKnowles1 from @Canva explored the balance between bold creativity and real business impact.
From community and culture to measurement and ROI, “Confetti Meets KPIs” gave attendees plenty of inspiration to take into the rest of the week in Vegas 👏
Sponsored by @INVNT
#ExperientialMarketing #EventMarketer
This morning’s #EMSLive keynote with @JimmyKnowles1 from @Canva explored the balance between bold creativity and real business impact.
From community and culture to measurement and ROI, “Confetti Meets KPIs” gave attendees plenty of inspiration to take into the rest of the week in Vegas 👏
Sponsored by @INVNT
#ExperientialMarketing #EventMarketer
This morning’s #EMSLive keynote with @JimmyKnowles1 from @Canva explored the balance between bold creativity and real business impact.
From community and culture to measurement and ROI, “Confetti Meets KPIs” gave attendees plenty of inspiration to take into the rest of the week in Vegas 👏
Sponsored by @INVNT
#ExperientialMarketing #EventMarketer
Main Character Energy was on full display at the Ex Awards during #EMSLive ✨
Last night celebrated the creativity, storytelling and human connection driving experiential marketing forward across the industry.
Congratulations again to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and Opus Agency with Gramercy Tech for Best Event Campaign of the Year 👏
#experientialmarketing #brandactivation #ExAwards #eventmarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
The Hall of Ideas officially opened last night at EMS 🍸✨
From interactive activations and networking mixers to reconnecting with familiar faces and meeting new ones, the energy around human connection was everywhere.
Highlights included the B-to-B Marketer Mixer sponsored by MIG, the PRNEWS Mixer in the Brumark Sustainability Studio, and Highmark’s Glam Touch-Up Experience and EMS First-Timers Mixer.
Now the momentum continues into Day 2!
#EMSLive #ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Main Character Energy took over the Ex Awards last night at #EMSLive ✨
From bold creativity and immersive storytelling to experiences built around real human connection, the room was packed with some of the best work in experiential marketing.
Congratulations to all of this year’s winners and finalists, especially 2026 Grand Ex Award winners Google Cloud and @OpusAgency with @GramercyTech for Best Event Campaign of the Year 👏
Presenting Sponsor: @MossInc1
Official Photo Partner: @fujifilm_instax_northamerica
Official Staffing Partner: @encore.nationwide
#ExperientialMarketing #EventMarketer
Live from the show floor at EMS 🎥
We caught up with Rachel Boucher, Head of Content at @eventmarketer, to talk about the energy around this year’s Experiential Marketing Summit, the importance of human connection, what’s new in experiential marketing, and advice for first-time attendees.
From the sessions to the hallway conversations, EMS is bringing the experiential community together in a big way!
#eventmarketer #experientialmarketing #EMSLive
Day 1 energy at #EMSLive and we’re just getting started 👀
Las Vegas… you ain’t seen nothing yet.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
Day 1 of #EMSLive is officially underway in Las Vegas.
From the Executive Forum sponsored by @poweredbysparks and workshops to breakout sessions, registration check-ins and first conversations in the hallways, the energy around experiential marketing is already in full motion.
One theme continues to rise to the top: in an increasingly digital world, human connection still matters more than ever.
#ExperientialMarketing #EventMarketer
PHOTO OF THE WEEK: Experiential OOH is having a moment and @teremana may have just dropped the best example yet—a billboard that transformed into a tiny bar in L.A.🍹
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