Embelex by Avery Dennison
Global leader in branding solutions for apparel. An @averydennison solutions portfolio.
Connected apparel, reimagined. 📲⚽
At the @premierleague Mornings Live in Tampa Bay, we integrated NFC technology into our sold-out event jersey, unlocking a custom @plplayervr promotion with a simple smartphone tap. Fans were then able to wear the jersey digitally in-game throughout the weekend, extending the product experience beyond the physical garment itself.
This activation demonstrates how NFC-enabled apparel can create connected ecosystems around merchandise, linking physical products with unique digital experiences, rewards, and fan engagement.
Tampa Bay, that was special 🙌⚽
The energy. The fans. The football.
Last chance to grab the official @premierleague Mornings Live Tampa Bay jersey.
👉 Link in bio

Built for the playoff spotlight 🏀
As the @Cavs compete in the @nba playoffs, our partnership continues on court, with our logo featured on the team's playoff shooting shirts.
As the Cavs' official embellishment partner for the past three seasons, we've supported the team with our premium Embelex™ branding solutions across their apparel, delivering consistent quality and performance at the highest level of the game.
Elevate your brand in bio!

Innovation that connects fans to the game. 🏉📲
For the Guinness @womenssixnations Rugby Championship, we produced the official championship sleeve badges, bringing interactive digital engagement directly to the jersey. Using NFC-enabled technology, supporters can access digital content with a simple tap of their smartphone.
Built for elite performance and designed to extend the fan experience beyond the pitch, the sleeve badges highlight how our Embelex™ portfolio combines premium embellishment with connected apparel to create meaningful new touchpoints with the sport.
Elevate your fan experience: https://avydn.co/4jrqyq8

Innovation that connects fans to the game. 🏉📲
For the Guinness @womenssixnations Rugby Championship, we produced the official championship sleeve badges, bringing interactive digital engagement directly to the jersey. Using NFC-enabled technology, supporters can access digital content with a simple tap of their smartphone.
Built for elite performance and designed to extend the fan experience beyond the pitch, the sleeve badges highlight how our Embelex™ portfolio combines premium embellishment with connected apparel to create meaningful new touchpoints with the sport.
Elevate your fan experience: https://avydn.co/4jrqyq8
Experiencia brutal personalizando mi propia camiseta con @embelex en @plinusa
Usa el código: GARCIATV15 y recibe un descuento con tu compra en shop.embelex.com
Thanks for the invite. 🏴⚽️
#embelex #premierleague #plinusa #football #futbol

Playoff customization in motion. 🏒
We’re supporting the @canadiensmtl gameday demand with our in-venue customization technology, enabling fans to personalize jerseys on site with professional-grade names and numbers. Powered by AAPS (Accurate Alignment Projector System), each application is aligned with precision, delivering consistent on-ice accuracy at retail speed.
Designed to handle peak demand, our solution helps teams increase customization revenue, reduce operational friction and deliver a premium fan experience at scale.
Shape the future of retail experiences in bio!

Playoff customization in motion. 🏒
We’re supporting the @canadiensmtl gameday demand with our in-venue customization technology, enabling fans to personalize jerseys on site with professional-grade names and numbers. Powered by AAPS (Accurate Alignment Projector System), each application is aligned with precision, delivering consistent on-ice accuracy at retail speed.
Designed to handle peak demand, our solution helps teams increase customization revenue, reduce operational friction and deliver a premium fan experience at scale.
Shape the future of retail experiences in bio!

Playoff customization in motion. 🏒
We’re supporting the @canadiensmtl gameday demand with our in-venue customization technology, enabling fans to personalize jerseys on site with professional-grade names and numbers. Powered by AAPS (Accurate Alignment Projector System), each application is aligned with precision, delivering consistent on-ice accuracy at retail speed.
Designed to handle peak demand, our solution helps teams increase customization revenue, reduce operational friction and deliver a premium fan experience at scale.
Shape the future of retail experiences in bio!

One more sleep, Tampa ⚽☠️
The PL Mornings Live Tampa Bay jersey is here, inspired by Gasparilla, built for matchday. Now exclusively available in the @plplayervr game.
Don’t miss out. Limited stock.
👉 Shop now: Link in bio

One more sleep, Tampa ⚽☠️
The PL Mornings Live Tampa Bay jersey is here, inspired by Gasparilla, built for matchday. Now exclusively available in the @plplayervr game.
Don’t miss out. Limited stock.
👉 Shop now: Link in bio

One more sleep, Tampa ⚽☠️
The PL Mornings Live Tampa Bay jersey is here, inspired by Gasparilla, built for matchday. Now exclusively available in the @plplayervr game.
Don’t miss out. Limited stock.
👉 Shop now: Link in bio

One more sleep, Tampa ⚽☠️
The PL Mornings Live Tampa Bay jersey is here, inspired by Gasparilla, built for matchday. Now exclusively available in the @plplayervr game.
Don’t miss out. Limited stock.
👉 Shop now: Link in bio

One more sleep, Tampa ⚽☠️
The PL Mornings Live Tampa Bay jersey is here, inspired by Gasparilla, built for matchday. Now exclusively available in the @plplayervr game.
Don’t miss out. Limited stock.
👉 Shop now: Link in bio

Connected engagement on the court.🏀📲🎁
Last weekend, we partnered with the @Warriors and @DoorDash to deliver an exclusive gameday NFC-enabled patch activation.
We produced 10,000 patches, applying them on-site and encouraging supporters to tap with their smartphone to unlock a digital giveaway. A thousand lucky fans received a $20 DoorDash gift card, demonstrating that connected merchandise is a compelling engagement platform for teams and sponsors to unlock new value.
Reimagine connected fan experiences in bio!

Connected engagement on the court.🏀📲🎁
Last weekend, we partnered with the @Warriors and @DoorDash to deliver an exclusive gameday NFC-enabled patch activation.
We produced 10,000 patches, applying them on-site and encouraging supporters to tap with their smartphone to unlock a digital giveaway. A thousand lucky fans received a $20 DoorDash gift card, demonstrating that connected merchandise is a compelling engagement platform for teams and sponsors to unlock new value.
Reimagine connected fan experiences in bio!

Connected engagement on the court.🏀📲🎁
Last weekend, we partnered with the @Warriors and @DoorDash to deliver an exclusive gameday NFC-enabled patch activation.
We produced 10,000 patches, applying them on-site and encouraging supporters to tap with their smartphone to unlock a digital giveaway. A thousand lucky fans received a $20 DoorDash gift card, demonstrating that connected merchandise is a compelling engagement platform for teams and sponsors to unlock new value.
Reimagine connected fan experiences in bio!

Connected engagement on the court.🏀📲🎁
Last weekend, we partnered with the @Warriors and @DoorDash to deliver an exclusive gameday NFC-enabled patch activation.
We produced 10,000 patches, applying them on-site and encouraging supporters to tap with their smartphone to unlock a digital giveaway. A thousand lucky fans received a $20 DoorDash gift card, demonstrating that connected merchandise is a compelling engagement platform for teams and sponsors to unlock new value.
Reimagine connected fan experiences in bio!

Bringing fan engagement to life in Atlanta! ⚽️
We were proud to support @ussoccer during recent international friendlies at @mercedesbenzstadium, delivering live, in-venue jersey customization for U.S. soccer fans.
Across both matchdays, fans personalized their jerseys on-site, creating premium, one-of-a-kind merchandise in real time and strengthening the connection between fans and the team.
Explore live customization for your venue in bio!

Bringing fan engagement to life in Atlanta! ⚽️
We were proud to support @ussoccer during recent international friendlies at @mercedesbenzstadium, delivering live, in-venue jersey customization for U.S. soccer fans.
Across both matchdays, fans personalized their jerseys on-site, creating premium, one-of-a-kind merchandise in real time and strengthening the connection between fans and the team.
Explore live customization for your venue in bio!

Bringing fan engagement to life in Atlanta! ⚽️
We were proud to support @ussoccer during recent international friendlies at @mercedesbenzstadium, delivering live, in-venue jersey customization for U.S. soccer fans.
Across both matchdays, fans personalized their jerseys on-site, creating premium, one-of-a-kind merchandise in real time and strengthening the connection between fans and the team.
Explore live customization for your venue in bio!

Bringing fan engagement to life in Atlanta! ⚽️
We were proud to support @ussoccer during recent international friendlies at @mercedesbenzstadium, delivering live, in-venue jersey customization for U.S. soccer fans.
Across both matchdays, fans personalized their jerseys on-site, creating premium, one-of-a-kind merchandise in real time and strengthening the connection between fans and the team.
Explore live customization for your venue in bio!

Tampa’s pirate spirit meets the @premierleague ! ☠️⚽
The exclusive PL Mornings Live Tampa Bay merch has dropped, inspired by Gasparilla, featuring ornate filigree details, pirate ships, and football culture woven together.
Celebrate the city. Gear up for the weekend.
👉 Shop now: Link in bio
The world’s biggest tournament deserves details that perform at the highest level. 🌍⚽
We are proud to be producing the official names and numbers worn by @herrelandslaget
Engineered for durability, precision and consistency, every application reflects the standards required for elite international competition. Because on football’s biggest stage, every detail is part of the story.
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