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One of the things I truly admire about Lewis’ style is his ability to stay authentic while playing with fashion. Clothing is more than just fabric; it’s a powerful form of expression that communicates to the world.

This year, it’s been an honor to collaborate with @lewishamilton and @tommyhilfigerto create style moments that pay homage to the iconic 90s Tommy, an era that left a lasting impact on music, fashion, and culture.

This custom look worn in São Paulo is inspired by one of the very first @tommyjean campaigns featuring Aaliyah

Styled by @efe__i

#lh44style #lewishamilton #tommyhilfiger #mercedesamg

One of the things I truly admire about Lewis’ style is his ability to stay authentic while playing with fashion. Clothing is more than just fabric; it’s a powerful form of expression that communicates to the world.

This year, it’s been an honor to collaborate with @lewishamilton and @tommyhilfigerto create style moments that pay homage to the iconic 90s Tommy, an era that left a lasting impact on music, fashion, and culture.

This custom look worn in São Paulo is inspired by one of the very first @tommyjean campaigns featuring Aaliyah

Styled by @efe__i

#lh44style #lewishamilton #tommyhilfiger #mercedesamg

It’s a 🔴⚪️🔵 thing with the GREATEST @lewishamilton wearing @tommyhilfiger

Honoured to style Lewis for his iconic F1 Grand Prix walk-ins this year and collaborating with the Tommy team to mix new and signature archival pieces from their 90s collections.

1. Bahrain
2. Japan
3. China

It’s a 🔴⚪️🔵 thing with the GREATEST @lewishamilton wearing @tommyhilfiger

Honoured to style Lewis for his iconic F1 Grand Prix walk-ins this year and collaborating with the Tommy team to mix new and signature archival pieces from their 90s collections.

1. Bahrain
2. Japan
3. China

It’s a 🔴⚪️🔵 thing with the GREATEST @lewishamilton wearing @tommyhilfiger

Honoured to style Lewis for his iconic F1 Grand Prix walk-ins this year and collaborating with the Tommy team to mix new and signature archival pieces from their 90s collections.

1. Bahrain
2. Japan
3. China

90s nostalgia @efe__i styling @lewishamilton wearing @tommyhilfiger 💫

1) Tommy Hilfiger event in Shanghai in partnership with @mercedesamgt1 and @GQ

2) Miami F1 Grand Prix

3) Canada F1 Grand Prix

90s nostalgia @efe__i styling @lewishamilton wearing @tommyhilfiger 💫

1) Tommy Hilfiger event in Shanghai in partnership with @mercedesamgt1 and @GQ

2) Miami F1 Grand Prix

3) Canada F1 Grand Prix

90s nostalgia @efe__i styling @lewishamilton wearing @tommyhilfiger 💫

1) Tommy Hilfiger event in Shanghai in partnership with @mercedesamgt1 and @GQ

2) Miami F1 Grand Prix

3) Canada F1 Grand Prix

A long overdue share from a story I styled for @rollacoaster featuring @mattbroome3 .

Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me.

Photography by @juanitarichards_
Styling by @efe__i
Words by @aswanrosamarie
Grooming by @thebradylea at @aframe_agency
Photography Assistants @geornden @alexingramphoto
Fashion Assistant @asnegreg
Editor-in-Chief @ellaxwest
Art Director bethlowri
Production Director @clemmiehyde

A long overdue share from a story I styled for @rollacoaster featuring cover star @mattbroome3 .

Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me.

Photography by @juanitarichards_
Styling by @efe__i
Words by @aswanrosamarie
Grooming by @thebradylea at @aframe_agency
Photography Assistants @geornden @alexingramphoto
Fashion Assistant @asnegreg
Editor-in-Chief @ellaxwest
Art Director bethlowri
Production Director @clemmiehyde

A long overdue share from a story I styled for @rollacoaster featuring @mattbroome3 .
Clean lines, layered textures and a mood that balances structure with softness. A huge thank you to everyone who shaped this with me.

Photography by @juanitarichards_
Styling by @efe__i
Words by @aswanrosamarie
Grooming by @thebradylea at @aframe_agency
Photography Assistants @geornden @alexingramphoto
Fashion Assistant @asnegreg
Editor-in-Chief @ellaxwest
Art Director bethlowri
Production Director @clemmiehyde

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

We give thanks 🙏❤️💫

@chronixxmusic @allpointseastuk

styled by me @iamgemmaswan and my team @nclstyle & @efe__i 🙏❤️

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates.
It’s a study in control. In quiet power, where light becomes language.
Because sometimes, what you don’t see is the whole point.

Created for @captureone

Photography @ejatushaw
Styling @efe__i
MUA @billiemua
Model @temislayo
Digi @hollivandor
Spark @brian_asa
Gaffer @nathan.t.ford

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates.
It’s a study in control. In quiet power, where light becomes language.
Because sometimes, what you don’t see is the whole point.

Created for @captureone

Photography @ejatushaw
Styling @efe__i
MUA @billiemua
Model @temislayo
Digi @hollivandor
Spark @brian_asa
Gaffer @nathan.t.ford

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates.
It’s a study in control. In quiet power, where light becomes language.
Because sometimes, what you don’t see is the whole point.

Created for @captureone

Photography @ejatushaw
Styling @efe__i
MUA @billiemua
Model @temislayo
Digi @hollivandor
Spark @brian_asa
Gaffer @nathan.t.ford

The world is obsessed with clarity, but we leaned into the blur. ‘Shadow Play’ is a study of the in-between. Where light doesn’t hit, but presence still resonates.
It’s a study in control. In quiet power, where light becomes language.
Because sometimes, what you don’t see is the whole point.

Created for @captureone

Photography @ejatushaw
Styling @efe__i
MUA @billiemua
Model @temislayo
Digi @hollivandor
Spark @brian_asa
Gaffer @nathan.t.ford

@oiza.studio Spring/Summer 2025 collection “A Rose By Any Other Name,” 🥀

Honoured to have consulted and styled this beautiful collection. It reflects Creative Director@oliviasophiechance’s exploration of identity and beauty standards, inspired by her mixed-race upbringing in Britain.
“I wanted to showcase a modern take on the English Rose that feels more appropriate with the times we live in, whilst communicating how unsettling and perverse the phrase actually is.” The film’s disjointed visuals and a soundtrack blends African and British soundscapes create a seductive, unusual atmosphere.

Director & Editor: @kynzakj
Creative Director: @oiza.studio
Consulting & Styling: @efe_i
Music: @halezero
Director of Photography: @arrangreen
Photography: Silvia Draz @silviadraz
Photography Assistant: Francesco Augello @franktnz
Art Director: @emelobos
Art Director Assistant: @rubykiwinda
Make up: @imagebyella
Hair: @x_sjourdan
Casting: @camerondavid.
Production Company: @zee2ayy_productions
Producers: @zoe.gunn @@abbey_valentina
Production Designer: @jaderacheart
Focus Puller: @mitifaitdelacamera
2ND AC: @teramot
Gaffer: @marcus_kartal
Colourist: @wvrdell
Colour producer: @thekreeger Colour House: @timebasedarts
Models: @lennykragba @melanietaissa @tatianaxtalia @bluejacques
With thanks to @onestopfilms @culpeppergarden

#londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

A rose by any other name, Spring Summer 2025 collection for @oiza.studio

‘The significance of a rose embodying both beauty and nature inspired @oliviasophiechance to study the aesthetic of gardens and gardeners in British and African cultures.

Creative Director @Oliviasophiechance @oiza.studio
Styling & Consulting @efe_i
Photography @silviadraz
Photography Assistant @franktnz
Art Director @emelobos
Art Director Assistant @rubykiwinda
Production Designer @jaderacheart
Make up @imagebyella
Hair @x_sjourdan
Casting @camerondavid
Models @melanietaissa and @lennykragba

#londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

A rose by any other name, Spring Summer 2025 collection for @oiza.studio

‘The significance of a rose embodying both beauty and nature inspired @oliviasophiechance to study the aesthetic of gardens and gardeners in British and African cultures.

Creative Director @Oliviasophiechance @oiza.studio
Styling & Consulting @efe_i
Photography @silviadraz
Photography Assistant @franktnz
Art Director @emelobos
Art Director Assistant @rubykiwinda
Production Designer @jaderacheart
Make up @imagebyella
Hair @x_sjourdan
Casting @camerondavid
Models @melanietaissa and @lennykragba

#londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

A rose by any other name, Spring Summer 2025 collection for @oiza.studio

‘The significance of a rose embodying both beauty and nature inspired @oliviasophiechance to study the aesthetic of gardens and gardeners in British and African cultures.

Creative Director @Oliviasophiechance @oiza.studio
Styling & Consulting @efe_i
Photography @silviadraz
Photography Assistant @franktnz
Art Director @emelobos
Art Director Assistant @rubykiwinda
Production Designer @jaderacheart
Make up @imagebyella
Hair @x_sjourdan
Casting @camerondavid
Models @melanietaissa and @lennykragba

#londonfashionweek #nigeriandesigner #londondesigner #londonstylist #oiza #SS25 #fashioncampaign

Finally sharing the @oiza.studio Spring/Summer 2025 collection “A Rose By Any Other Name,” 🥀

Honoured to have consulted and styled this beautiful collection. It reflects Creative Director@oliviasophiechance’s exploration of identity and beauty standards, inspired by her mixed-race upbringing in Britain.
“I wanted to showcase a modern take on the English Rose that feels more appropriate with the times we live in, whilst communicating how unsettling and perverse the phrase actually is.” The film’s disjointed visuals and a soundtrack blends African and British soundscapes create a seductive, unusual atmosphere.

Director & Editor: @kynzakj
Creative Director: @oiza.studio
Consulting & Styling: @efe_i
Music: @halezero
Director of Photography: @arrangreen
Photography: Silvia Draz @silviadraz
Photography Assistant: Francesco Augello @franktnz
Art Director: @emelobos
Art Director Assistant: @rubykiwinda
Make up: @imagebyella
Hair: @x_sjourdan
Casting: @camerondavid.
Production Company: @zee2ayy_productions
Producers: @zoe.gunn @@abbey_valentina
Production Designer: @jaderacheart
Focus Puller: @mitifaitdelacamera
2ND AC: @teramot
Gaffer: @marcus_kartal
Colourist: @wvrdell
Colour producer: @thekreeger Colour House: @timebasedarts
Models: @lennykragba @melanietaissa @tatianaxtalia @bluejacques
With thanks to @onestopfilms @culpepergarden