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eddybell
Eddy Bell
Writer/Director
“The Penrith Panthers are taking it off…”
For a good cause.
Basal Cell Carcinoma (BCC) is the most common form of cancer in Australians, while melanoma is the most serious. It’s often called Australia’s national cancer.
This campaign is helping make skin checks easier, faster and a whole lot more accessible, with some pretty incredible tech inside that bus.
Big thanks to @abel_creative, @beautifulstateproductions and the on set legends who made it happen:
Director: @eddybell
EP: @kimanthak
Prod: Nicole Richardson
1st AD: Frankie Noble-Shelton
DOP: Tom Roberts
1st AC: Jei Strolin
Gaffer: Mirco Guidon
Best Boy: Ronan Mummery
Standby Props: James Cox
Wardrobe / Art: Nethmi Dissanayake
HMU: Lilly Miljkovic
Edit: Mark Parry
Grade: Fergus Rotherham
Online: White Chocolate – Chris Grocott, David Mosqueda
Cast: Dylan Edwards, Liam Martin, Izack Tago
Back directing ads for a hot minute!
Some fun briefs for Westfund Health Insurance with the legends at @abel_creative, through @beautifulstateproductions. Thanks to the creative brains trust of Nicole Jauncey and Phillip Robbie-Porter for the creativity, the brains and the trust.
And of course to the on set legends who made it happen:
Director: @eddybell
EP: @kimanthak
Prod: Nicole Richardson
1st AD: Frankie Noble-Shelton
DOP: Tom Roberts
1st AC: Jei Strolin
Gaffer: Mirco Guidon
Best Boy: Ronan Mummery
Standby Props: James Cox
Wardrobe / Art: Nethmi Dissanayake
HMU: Lilly Miljkovic
Edit: Mark Parry
Grade: Fergus Rotherham
Online: White Chocolate – Chris Grocott, David Mosqueda
Cast: Lizzie Trevan, Allyssa Perez, Aino Poytaniemi, Sam Matia
Day for night, moonlight test. 🌒
What are the tells?
Too much flare?
Harder edge?
A young woman stumbles upon the eerie message “Summon the SPK” in a dusty mirror and, naturally, thinks, “What the hell, why not?”
Massive thanks to the creative masterminds Roy, Chris, and Josh, and to the whole Ogilvy team for dreaming up this wild, watermelon sugar-high.
And, shout-out to the costume team for absolutely crushing it— both with the jelly-like SPK character and our heroine’s killer look.
This was a fun detour on the way to my horror feature Lake Hart scheduled to shoot in May next year!
CREDITS
Ogilvy Creative Director: Josh Murrell
Big City Creative Team: Chris Wilson @chri.s.w
Big City Creative Team: Roy Leibowitz @unbeleibowitz
Account Director: Bianca Williams
Account Manager: Stef D’Angelo
Hero Talent: Sophie Pond
SPK Talent: Brie White
Senior Producer: Tracy Proposch @tracy_proposch
Production Coordinator: Chelsea Addison @chelsea.addison
Director: Eddy Bell
DP: Alex Serafini @al_serafini
1st AC: Phong Truong @phongfocus
1st AD: John Sandow @joejoeblogs
Grip: Pete Mac Donnell
Grip Assist: Kurtis Grimes
Gaffer: Jesse Moyes @jmoysie
Lighting Assist: Brecan Mitchell
Art Director: Das Patterson @das_designer
Sound Recordist: Chad Aizicowitz @chad.az
Wardrobe & HMU: Denia Henricus @deerangestyle
Runner: Jackson Sharpe
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
3 weeks of loved up bliss with -
Selma Alice Bell
Born 04/09/24 0332
Weight 3.56kg Height 54cm
And, then there were 4! (Plus Edith)
Some new work for the Attorney General’s Department about the important but often overlooked issue of Elder Abuse.
It was also our last job with Airbag, so Megs and I just want to say a huge thanks to everyone who worked on this with us. I hope you know how much we love and appreciate you guys.
Big shoutout to BMF for the collaboration!
CREDITS
Director: 🤠
Producer: Megan Ayers @meg_on_toast
PRODUCTION MANAGER: Jess Junor @jessjunor
PROD COORDINATOR: MJ Denila @sheismjd
RUNNER: Toby Meredith Jones
1ST AD: Kate North-Ash @katenorthash
DOP: Jason White @jasonwhitedop
1ST AC: Joel Eames @joeleames
2ND AC / DATA: Francesco Cardinale
VTR SPLIT OPERATOR: Wylie Moyes
GAFFER: Simon Walsh @sa_walsh
BEST BOY: Balint Major
ELX ASSIST / GENE: Clay Elliot
KEY GRIP: Jason Weekes
GRIP ASSIST: Kane Grosvenor
GRIP ASSIST: Stephen Szafranek
SOUND RECORDIST: Lee Kelly @_lee_kelly_
ART DIRECTOR: Jen Waters @jenwaters33
ART DEPT ASSIST: Quentin Tetz
ART DEPT ASSIST: Sam Leslie
STANDBY PROPS: Tony Moss
VEHICLE CO-ORD: Scott Robshaw
WARDROBE: Sandra Burcul
MAKEUP & HAIR: Charlie Kielty
LOCATION MANAGER: Murray Robertson
UNIT MANAGER: Pete Klauser
UNIT ASSIST: Jake Scarbrough
NURSE: Cybil Wilkins
Casting: McGregor Casting (Stevie Ray)
Editor: Charles Ivory @charlesivory_editor
Colorist: Fergus Rotherham @fergrotherham
Post Production: White Chocolate
#FilmCrewLove
#barbie must be glad it didn’t come up against this straight to TV #oppenheimer sequel.
Thanks for a fun job you lot!
Eddy Bell directs the launch of a new player in the retail energy category, ENGIE (formerly Simply Energy) – via HERO. Shout out to AIRBAG’s VFX Dept for some epic visuals! Eddybell @fionamcgregortv @jessjunor @hummbug @rob.ride @thehero.co @al_serafini @the_flashbolt @arc_site
Production Company: AIRBAG
Director: Eddy Bell
Producer: Fiona McGregor
Executive Producer: Martin Box
Managing Partner: Adrian Bosich
Production Manager: Jess Junor
Post Producer: Nick Venn & Amelia Walton
VFX Supervisor: Rob Ride
VFX Artists: Will Lovett, Heidi Wentworth-Ping
DOP: Alex Serafini
Art Director: Imogen Walsh
Motion Control: Robotface
Offline Editor: James Ashbolt
Offline Edit: ARC Edit
Colourist: Fergus Rotherham
Online Editor - Jamie Scott
Stills: Thom Rigney
Sound Design: Final Sound
Original Music: Squeaky Clean
Agency: Hero
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Associate Creative Director: Lee Phillips
Art Director: Johnathan Akiki, Charlotte Smith
Copywriter: Will Fox
Head of Strategy: Tallon Mason-Kaine
National Head of Production: Roz Scrimshaw
Campaign Manager: Trinity Huynhxecutive Director: Charlie McDevitt
Account Director: Siobhan Gilchrist
Account Executive: Neha Joshi
Client: Engie
General Manager Marketing & Digital Experience: Penny Maher
Head of Acquisition and Brand: Belinda Mekis
Brand Manager: Rio Ryan
Senior Campaign Manager: Danny Stefanovski
Campaign Manager: Trinity Huynh
Thank you to the patients, our tiny production team and the legends across Ogilvy Health & Bowel Cancer Australia, for a wonderful collaborative experience.
If I’m honest, this project rattled me at times, but the people at the heart of these stories, unanimously had an attitude of making the most of every day on this planet, and that became the ultimate take away.
This campaign is not harbinger of the inevitable, but a reminder of how much we have to be grateful for in every moment. It’s no coincidence that the work I’m most proud of in my career, has a lasting effect on my perspective.
Steph from BCA sums up the message “Younger people are dying from a disease that is 99% treatable when caught early, yet bowel cancer awareness remains low. This campaign aims to change that.”
Listen to your body and know the symptoms.
B - Blood in your poo
O - Obvious change in your bowel habit
W - Weight loss you can’t explain
E - Extreme tiredness for no reason
L - Lump or swelling in your abdomen
Client: Bowel Cancer Australia
Julien Wiggins – CEO, Bowel Cancer Australia
Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia
Creative and strategy: Ogilvy Health Australia
Media: Assembled Media
Zac Chapman – Managing Director
Samantha Murphy – Client Manager
Production: AIRBAG @airbag.co
Director – Eddy Bell
Managing Partner – Adrian Bosich @adrianbosich
Executive Producer – Martin Box @boxy71
Executive Producer – Renae Begent @renaebegent
Senior Producer – Megan Ayers @meg_on_toast
Cinematographer – Jason White @jasonwhitedop
VFX – AIRBAG
Post Producer – Nick Venn @hummbug
VFX Supervisor – Rob Ride @rob.ride
Lead VFX Artist – Will Lovett
Compositor – Heidi Wentworth-Ping @theheidipie
Offline Editor – James Ashbolt (ARC Edit) @the_flashbolt
Motion Graphics – Gabriel Tick (Studio Union)
‘Let Go’ by Cash Savage and the Last Drinks @savagedrinks
Music Publication c/o Gaga Music
Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)
Sound Post Producer: Analese Cahill (Klang Studios)
VO: Luke Mulquiney @lukemulquiney
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