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🥓 MYBACON LOVERS, LET’S CELEBRATE! 🥓

Your morning routine just got an upgrade! MyBacon is officially sizzling its way into Whole Foods across 16 new states!! .
Now serving up that MyBacon goodness in: IA • IL • IN • KS • KY • MI • MN • MO • OH • WI • OR • WA • FL • TX • OK • LA • AR

From coast to coast, we’re bringing mycelium-powered mornings to your neighborhood. Coffee’s brewing, pan’s heating... what are you waiting for? 🌱✨

We have also expanded into 1400 locations across 48 states, including Hungryroot, Purple Carrot, and Good Eggs! Check out Store Locator at myforestfoods.com to find a location near you!

#MyBacon #Findmybacon #whereismybacon

🚨 Delicious Recipe Alert!! 🚨
MyBacon Steamed Bao Buns

Soft, pillowy bao buns filled with delicious MyBacon, topped with your favorite pickled veggies and a dipping sauce.

Interested? Recipe link in bio!

Let’s break it down on why ours are better than theirs... 👀

Theirs:
❌ Made from petroleum-based foam
❌ Contain PFAS and other toxic forever chemicals
❌ End up in landfills or oceans—forever
❌ Mass-produced with zero transparency

Ours:
✅ Grown from mycelium
✅ 100% compostable at home
✅ Nontoxic, hypoallergenic
✅ Audiologist-approved, non-toxic, and ridiculously comfortable
✅ Made in the U.S. with planet-first production

This isn’t just a swap. It’s a system reset. Let’s leave plastic hearing protection in the past.

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#MyceliumInnovation #EcoEarplugs #SustainableSound #NonToxicLiving #HypoallergenicProducts #MadeInUSA #GOBEarplugs

We didn’t make ear-shaped earplugs. We made cylinders. Why? Because one shape doesn’t fit all—but a simple, squishy cylinder can. It gently molds to each ear canal without pressure, pain, or that weird “plugged” sensation. Comfort-first, every time.

Our mycelium foam naturally blocks out about 20 decibels of sound—no additives or coatings needed. That’s enough to dull the chaos of a concert, a plane, a snoring partner—while still keeping you aware of your surroundings.

The material itself is the magic: it’s breathable, compostable, and engineered at the cellular level for softness and bounce. No synthetics. No petrochemicals. Just high-performance protection that disappears when you’re done with it.

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#PlantBased #SustainableLiving #SoundTherapy #Mycelium #EcoFriendlyProducts #DailyEssentials #Earplugs #GOBearth

Eight years ago, at a small material innovation summit called Biofabricate, our founder Lauryn spotted a wild prototype: a foam-like structure made entirely from mycelium. It was raw, early, and full of potential. She tucked it away in her brain as “one to watch.”

Fast forward to GOB’s material search—and that same prototype had evolved into a high-performance, compostable foam made by Ecovative. It was the exact material we needed to launch GOB. No plastic. No toxins. Just biology doing what biology does best.

Even crazier? Lauryn and the founders of Ecovative all went to the same design program at RPI, just a few years apart—mentored by the same professor. From the same studio to the same mission: rethinking the materials we live with. Full circle.

Eight years ago, at a small material innovation summit called Biofabricate, our founder Lauryn spotted a wild prototype: a foam-like structure made entirely from mycelium. It was raw, early, and full of potential. She tucked it away in her brain as “one to watch.”

Fast forward to GOB’s material search—and that same prototype had evolved into a high-performance, compostable foam made by Ecovative. It was the exact material we needed to launch GOB. No plastic. No toxins. Just biology doing what biology does best.

Even crazier? Lauryn and the founders of Ecovative all went to the same design program at RPI, just a few years apart—mentored by the same professor. From the same studio to the same mission: rethinking the materials we live with. Full circle.

Eight years ago, at a small material innovation summit called Biofabricate, our founder Lauryn spotted a wild prototype: a foam-like structure made entirely from mycelium. It was raw, early, and full of potential. She tucked it away in her brain as “one to watch.”

Fast forward to GOB’s material search—and that same prototype had evolved into a high-performance, compostable foam made by Ecovative. It was the exact material we needed to launch GOB. No plastic. No toxins. Just biology doing what biology does best.

Even crazier? Lauryn and the founders of Ecovative all went to the same design program at RPI, just a few years apart—mentored by the same professor. From the same studio to the same mission: rethinking the materials we live with. Full circle.

Eight years ago, at a small material innovation summit called Biofabricate, our founder Lauryn spotted a wild prototype: a foam-like structure made entirely from mycelium. It was raw, early, and full of potential. She tucked it away in her brain as “one to watch.”

Fast forward to GOB’s material search—and that same prototype had evolved into a high-performance, compostable foam made by Ecovative. It was the exact material we needed to launch GOB. No plastic. No toxins. Just biology doing what biology does best.

Even crazier? Lauryn and the founders of Ecovative all went to the same design program at RPI, just a few years apart—mentored by the same professor. From the same studio to the same mission: rethinking the materials we live with. Full circle.

This week we joined other members of BioMADE at the annual Member Meeting. Gavin McIntyre, CCO and Co-founder,and Lacey Davidson, Director of MarComms, served up delicious #mybacon from Ecovative spin out company @myforestfoods for attendees - MyBacon is now available in over 1400 grocery retailers nationwide!
#biotechusa #biomade #mycelium #plantbased #ecovative

We had the pleasure of hosting @mattferrell of @undecidedmf at Ecovative HQ this month!

We have been big fans of Matt’s YouTube channel for quite some time - he toured the @myforestfoods farm with Ecovative CEO and Co-founder Eben Bayer and got to taste some new products that are launching soon!

#mycelium #ecovative #mybacon #undecided

More innovation. More sustainability. More local jobs.

@ecovative ‘s recent event at its Green Island facility showcased MyBacon—a locally made, plant-based bacon crafted from mushroom mycelium.
Guests got a behind-the-scenes look at the manufacturing process and sampled this delicious, sustainable alternative.

With support from Advance Albany County Alliance, including a $1M loan to expand its packaging facilities, Ecovative is set to create 160 new local jobs over the next five years while pushing the boundaries of sustainable food innovation.

#LocallyMade #Innovation #JobGrowth #SustainableFood #Ecovative #MyBacon #Manufacturing #Albany

More innovation. More sustainability. More local jobs.

@ecovative ‘s recent event at its Green Island facility showcased MyBacon—a locally made, plant-based bacon crafted from mushroom mycelium.
Guests got a behind-the-scenes look at the manufacturing process and sampled this delicious, sustainable alternative.

With support from Advance Albany County Alliance, including a $1M loan to expand its packaging facilities, Ecovative is set to create 160 new local jobs over the next five years while pushing the boundaries of sustainable food innovation.

#LocallyMade #Innovation #JobGrowth #SustainableFood #Ecovative #MyBacon #Manufacturing #Albany

More innovation. More sustainability. More local jobs.

@ecovative ‘s recent event at its Green Island facility showcased MyBacon—a locally made, plant-based bacon crafted from mushroom mycelium.
Guests got a behind-the-scenes look at the manufacturing process and sampled this delicious, sustainable alternative.

With support from Advance Albany County Alliance, including a $1M loan to expand its packaging facilities, Ecovative is set to create 160 new local jobs over the next five years while pushing the boundaries of sustainable food innovation.

#LocallyMade #Innovation #JobGrowth #SustainableFood #Ecovative #MyBacon #Manufacturing #Albany

More innovation. More sustainability. More local jobs.

@ecovative ‘s recent event at its Green Island facility showcased MyBacon—a locally made, plant-based bacon crafted from mushroom mycelium.
Guests got a behind-the-scenes look at the manufacturing process and sampled this delicious, sustainable alternative.

With support from Advance Albany County Alliance, including a $1M loan to expand its packaging facilities, Ecovative is set to create 160 new local jobs over the next five years while pushing the boundaries of sustainable food innovation.

#LocallyMade #Innovation #JobGrowth #SustainableFood #Ecovative #MyBacon #Manufacturing #Albany

From forest to your breakfast table 🍄➡️🍳

We’re excited to announce $11M in new funding that’s fueling the growth of @myforestfoods and their flagship #MyBacon product—made from mycelium, a protein that’s been part of Earth’s ecosystem for millions of years.

Unlike our competitors who rely on complex processing, our patented solid-state fermentation method (a fancy way of saying we grow in a controlled environment in an indoor vertical farm) preserves mycelium’s natural texture while using simple, recognizable ingredients.

The results speak for themselves: We can grow 1 million lbs of MyBacon on one acre of land annually - saving water, land and with only highly nutritious compost and water as byproducts of our production.

With its savory taste and satisfying texture, MyBacon is winning the hearts of not just vegetarians but meat eaters too!

📰 Thanks to @agfunder for sharing our journey. Full story in bio.

#Mycelium #NaturalFood #Sustainability #FoodTech #PlantBased #FoodInnovation​​​​​​​​​​​​​​​​

$11 million in new funding means big things are growing at Ecovative! 🍄

Our spinout @myforestfoods is scaling up MyBacon production with:

🏭 New production line
🔬 New Food Science Lab
🌎 Expansion from to 5,000 stores this year
🍽️ Major foodservice launch and FABI award

Our innovative solid-state fermentation process is already delivering impressive results—three times higher sales velocity than category competitors and rapidly expanding distribution!

Nature’s ancient protein + modern innovation = delicious food with simple ingredients.

Check out the full story from @agfunder in our bio!

#Mycelium #FoodInnovation #FutureFood #NaturalProducts #RealFood​​​​​​​​​​​​

🍄 BREAKING: $11 million in new funding just landed!

This investment is powering our spinout @myforestfoods and their incredible, award-winning MyBacon—currently the fastest-selling product in its breakfast category across North America’s natural channel. Available in over 1200 stores and growing!

What makes MyBacon special? Just five simple ingredients: organic mycelium, salt, sugar, coconut oil, and natural flavors. That’s the power of working with a protein that’s been perfecting itself for millions of years! 🌱

The funding is also supporting our Forager division, creating sustainable mycelium materials for everything from home-compostable earplugs with @gob.earth to fashion accessories and apparel.

Thanks to @agfunder for sharing our story! Link in bio.

#Mycelium #FutureOfFood #Sustainability #FoodTech #Innovation #NaturalFoods​​​​​​​​​​​​​​​​

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