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nothing beats a wrap party in Barcelona…

This sizzle makes us feel things… and we’re not mad about it. Director Paul Santana doing what he does best.

Precision, texture, and just the right amount of slow motion… 😮‍💨

@paulsantanadirector

Two new spots from director Alex Grossman for Lennox Commercial.

A sharp campaign built around humor, and the everyday decisions we face.

@flint_ag @lennoxair

Two new spots from director Alex Grossman for Lennox Commercial.

A sharp campaign built around humor, and the everyday decisions we face.

@flint_ag @lennoxair

A second spot from NYC DOT’s Vision Zero campaign, launched Nov 17 and created with our partners at Sherry Matthews, directed by Paul Santana.

This execution builds on a massive production effort: a 5-day NYC shoot, VFX, a flying dummy, 12 languages, stunts, stills, OOH and hundreds of assets deployed citywide.
Proud to help reinforce a message that matters: “You can’t rewind a crash.”

Sherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
Agency Producer // Destiny Dreher @desidre_oh_hey
ECD // Rich Terry @richterry360
Creative Director // Bina Chauhan Minier
Creative Director // Gretchen Hicks @hicks_gretchen
Account // Caroline Wallace @carolinerwallace

Durable Goods // @durablegoods
Director // Paul Santana @paulsantanadirector
Line Producer // Brad English @brad._.english
Producer // @soulstice_productions
EP // @mr_haniselim

Running with Scissors
Editor// Stewart Shevin @stewartshevin

The Stable Visual Effects
VFX // Joe Laffey

As we wrap up this year, we’re filled with gratitude for our incredible partnerships and collaborators. Here’s to a joyful 2026 full of new adventures, big ideas, and shared success!

Happy Holidays from Durable Goods. ✨

Editor: Wesley Groves @quickvid

Congratulations to our Head of Production on her wedding weekend! We’re so excited for you and Russell!

Swipe for a sneak peek of her wedding portraits! 🤫 💒

@10jaybee88

Congratulations to our Head of Production on her wedding weekend! We’re so excited for you and Russell!

Swipe for a sneak peek of her wedding portraits! 🤫 💒

@10jaybee88

Congratulations to our Head of Production on her wedding weekend! We’re so excited for you and Russell!

Swipe for a sneak peek of her wedding portraits! 🤫 💒

@10jaybee88

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

Please join us in welcoming Julissa Ramirez as Durable Goods’ new Sales Coordinator.

Julissa brings a multilayered background in episodic TV and commercial production — getting her start as a PA and director’s assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.

For the past three years, she’s also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.

We’re thrilled to have her talent, experience, and energy on the team.

Swipe to see a little behind the scenes with Julissa. ➡️

On Nov 17, NYC DOT launched its new Vision Zero campaign — created with our partners at Sherry Matthews and directed by Paul Santana.

From a 5-day NYC shoot to a flying dummy, VFX, 12 languages, and hundreds of deliverables across the city, this was a true team effort. Proud to help bring an important message to the city: “You can’t rewind a crash.”

See link in story for full article. Swipe to see the dream team that made it all possible.

​Sherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
​Agency Producer // Destiny Dreher @desidre_oh_hey
​ECD // Rich Terry ​@richterry360
​Copywriter // Bina Chauhan Minier
​Art Director // Gretchen Hicks​ @hicks_gretchen
​Account // Caroline Wallace @carolinerwallace

​D​urable Goods // @durablegoods
​Director // Paul Santana​ @paulsantanadirector
Line Producer // Brad English​ @brad._.english
​Producer // @soulstice_productions
EP // @mr_haniselim

Running with Scissors
Editor// Stewart Shevin @stewartshevin

The Stable Visual Effects
VFX // Joe Laffey

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#DurableGoods #CommercialProduction #ProductionCompany

On Nov 17, NYC DOT launched its new Vision Zero campaign — created with our partners at Sherry Matthews and directed by Paul Santana.

From a 5-day NYC shoot to a flying dummy, VFX, 12 languages, and hundreds of deliverables across the city, this was a true team effort. Proud to help bring an important message to the city: “You can’t rewind a crash.”

See link in story for full article. Swipe to see the dream team that made it all possible.

​Sherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
​Agency Producer // Destiny Dreher @desidre_oh_hey
​ECD // Rich Terry ​@richterry360
​Copywriter // Bina Chauhan Minier
​Art Director // Gretchen Hicks​ @hicks_gretchen
​Account // Caroline Wallace @carolinerwallace

​D​urable Goods // @durablegoods
​Director // Paul Santana​ @paulsantanadirector
Line Producer // Brad English​ @brad._.english
​Producer // @soulstice_productions
EP // @mr_haniselim

Running with Scissors
Editor// Stewart Shevin @stewartshevin

The Stable Visual Effects
VFX // Joe Laffey

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.
.
#DurableGoods #CommercialProduction #ProductionCompany

On Nov 17, NYC DOT launched its new Vision Zero campaign — created with our partners at Sherry Matthews and directed by Paul Santana.

From a 5-day NYC shoot to a flying dummy, VFX, 12 languages, and hundreds of deliverables across the city, this was a true team effort. Proud to help bring an important message to the city: “You can’t rewind a crash.”

See link in story for full article. Swipe to see the dream team that made it all possible.

​Sherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
​Agency Producer // Destiny Dreher @desidre_oh_hey
​ECD // Rich Terry ​@richterry360
​Copywriter // Bina Chauhan Minier
​Art Director // Gretchen Hicks​ @hicks_gretchen
​Account // Caroline Wallace @carolinerwallace

​D​urable Goods // @durablegoods
​Director // Paul Santana​ @paulsantanadirector
Line Producer // Brad English​ @brad._.english
​Producer // @soulstice_productions
EP // @mr_haniselim

Running with Scissors
Editor// Stewart Shevin @stewartshevin

The Stable Visual Effects
VFX // Joe Laffey

.
.
.
#DurableGoods #CommercialProduction #ProductionCompany

On Nov 17, NYC DOT launched its new Vision Zero campaign — created with our partners at Sherry Matthews and directed by Paul Santana.

From a 5-day NYC shoot to a flying dummy, VFX, 12 languages, and hundreds of deliverables across the city, this was a true team effort. Proud to help bring an important message to the city: “You can’t rewind a crash.”

See link in story for full article. Swipe to see the dream team that made it all possible.

​Sherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
​Agency Producer // Destiny Dreher @desidre_oh_hey
​ECD // Rich Terry ​@richterry360
​Copywriter // Bina Chauhan Minier
​Art Director // Gretchen Hicks​ @hicks_gretchen
​Account // Caroline Wallace @carolinerwallace

​D​urable Goods // @durablegoods
​Director // Paul Santana​ @paulsantanadirector
Line Producer // Brad English​ @brad._.english
​Producer // @soulstice_productions
EP // @mr_haniselim

Running with Scissors
Editor// Stewart Shevin @stewartshevin

The Stable Visual Effects
VFX // Joe Laffey

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.
.
#DurableGoods #CommercialProduction #ProductionCompany

With Paul Santana, it’s all in the details. From meticulous lighting to precise camera angles his tabletop magic brings Jim Beam to life through every intentional frame. 🥃

@paulsantanadirector

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

Fun 5 day shoot last week in New York with Director Paul Santana and our friends at Sherry Matthews Group 🎬

@paulsantanadirector @sherrymatthewsgroup @soulstice_productions @roxanneartesona @mr_haniselim

On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We can’t wait for you to see the final spot!

Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis

EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods

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#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising

On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We can’t wait for you to see the final spot!

Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis

EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods

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#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising

On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We can’t wait for you to see the final spot!

Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis

EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods

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.
.
#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising

On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We can’t wait for you to see the final spot!

Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis

EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods

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.
.
#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising

On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We can’t wait for you to see the final spot!

Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis

EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods

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#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising

Durable Goods won a Silver Telly for our Walt Disney World campaign “Moments Between” in the Travel & Tourism Campaign category.

Directed by the always-sharp @karimaasaad, the piece leans into the quiet, in-between moments that make Disney so personal.

Proud of the work. Grateful for the team. Onward. 🏆

Durable Goods:
Dir: @karimaasaadstudio
EP: @mr_haniselim
Line Producer: Larry Shure
DP: @seanbagley
Edit: @_nicolelana_ // @cabinedit
Color: @nate.color // @the.trafik
Color Assist: @yujinyohe.color
Color Prod: @bentrumm
Music & Sound Design: @yessianmusicglobal @michaelyessian @brianyessianworks

Disney:
Creative Team: @disneyyellowshoes
CD: Mary Toves
CD: @ma.mehakagarwal
CD: Alyssa Dancel
Disney Producer: @devinberko

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#TellyAwards #WaltDisneyWorld #DurableGoods #CampaignWin

Durable Goods won a Silver Telly for our Walt Disney World campaign “Moments Between” in the Travel & Tourism Campaign category.

Directed by the always-sharp @karimaasaad, the piece leans into the quiet, in-between moments that make Disney so personal.

Proud of the work. Grateful for the team. Onward. 🏆

Durable Goods:
Dir: @karimaasaadstudio
EP: @mr_haniselim
Line Producer: Larry Shure
DP: @seanbagley
Edit: @_nicolelana_ // @cabinedit
Color: @nate.color // @the.trafik
Color Assist: @yujinyohe.color
Color Prod: @bentrumm
Music & Sound Design: @yessianmusicglobal @michaelyessian @brianyessianworks

Disney:
Creative Team: @disneyyellowshoes
CD: Mary Toves
CD: @ma.mehakagarwal
CD: Alyssa Dancel
Disney Producer: @devinberko

.
.
.

#TellyAwards #WaltDisneyWorld #DurableGoods #CampaignWin

Durable Goods won a Silver Telly for our Walt Disney World campaign “Moments Between” in the Travel & Tourism Campaign category.

Directed by the always-sharp @karimaasaad, the piece leans into the quiet, in-between moments that make Disney so personal.

Proud of the work. Grateful for the team. Onward. 🏆

Durable Goods:
Dir: @karimaasaadstudio
EP: @mr_haniselim
Line Producer: Larry Shure
DP: @seanbagley
Edit: @_nicolelana_ // @cabinedit
Color: @nate.color // @the.trafik
Color Assist: @yujinyohe.color
Color Prod: @bentrumm
Music & Sound Design: @yessianmusicglobal @michaelyessian @brianyessianworks

Disney:
Creative Team: @disneyyellowshoes
CD: Mary Toves
CD: @ma.mehakagarwal
CD: Alyssa Dancel
Disney Producer: @devinberko

.
.
.

#TellyAwards #WaltDisneyWorld #DurableGoods #CampaignWin

Durable Goods won a Silver Telly for our Walt Disney World campaign “Moments Between” in the Travel & Tourism Campaign category.

Directed by the always-sharp @karimaasaad, the piece leans into the quiet, in-between moments that make Disney so personal.

Proud of the work. Grateful for the team. Onward. 🏆

Durable Goods:
Dir: @karimaasaadstudio
EP: @mr_haniselim
Line Producer: Larry Shure
DP: @seanbagley
Edit: @_nicolelana_ // @cabinedit
Color: @nate.color // @the.trafik
Color Assist: @yujinyohe.color
Color Prod: @bentrumm
Music & Sound Design: @yessianmusicglobal @michaelyessian @brianyessianworks

Disney:
Creative Team: @disneyyellowshoes
CD: Mary Toves
CD: @ma.mehakagarwal
CD: Alyssa Dancel
Disney Producer: @devinberko

.
.
.

#TellyAwards #WaltDisneyWorld #DurableGoods #CampaignWin

Durable Goods won a Silver Telly for our Walt Disney World campaign “Moments Between” in the Travel & Tourism Campaign category.

Directed by the always-sharp @karimaasaad, the piece leans into the quiet, in-between moments that make Disney so personal.

Proud of the work. Grateful for the team. Onward. 🏆

Durable Goods:
Dir: @karimaasaadstudio
EP: @mr_haniselim
Line Producer: Larry Shure
DP: @seanbagley
Edit: @_nicolelana_ // @cabinedit
Color: @nate.color // @the.trafik
Color Assist: @yujinyohe.color
Color Prod: @bentrumm
Music & Sound Design: @yessianmusicglobal @michaelyessian @brianyessianworks

Disney:
Creative Team: @disneyyellowshoes
CD: Mary Toves
CD: @ma.mehakagarwal
CD: Alyssa Dancel
Disney Producer: @devinberko

.
.
.

#TellyAwards #WaltDisneyWorld #DurableGoods #CampaignWin