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Finding some time for your own brand @drmgrpp can be hard. We’ve been putting in some extra hours lately. Drm big. Do sleep, because you need sleep. But don’t sleep on working with us. Website coming this month 🧠 Brand. 🎥 Production. 📈 Strategy DreamGroup #CreativeAgency #BrandStrategy #ContentCreation #StudioLife #AucklandCreatives #VideoProduction #BrandDesign #DigitalStrategy #CreativeDirection #MarketingReel #ReelNZ #SmallBizNZ #AgencyLife #CreativeStudio #production #creative

What. Do. You. Want. It’s. Not. That. Simple. #life #clients

🍓I still love the story of how I got this client… I genuinely loved Alba already and drank it (responsibly) then started taking cute pics of it and tagging Alba. Thing’s progressed in the dm’s, we all linked IRL and the incredibly talented Anna took us onboard as their new content team, some years ago. When you be your true authentic self, work with similar tasteful people, you put in more effort to things, because you already know the result is going to be gas. It’s no longer selling. It doesn’t need to be sold. It’s just getting the word out. Still believe the best way for a product to succeed is by having a good product and the people decide it’s word of mouth-able. Bright fun new photography for Alba, very cool to still work with team Alba. I love pink. I love tequila. I love Alba. Match made in heaven and how good is it. Congrats on a banger new flavour, Raspberry Barayyy, get amongst! 💕💓 #studio #studiophotography #canonr5 #canon #tequila

🍓I still love the story of how I got this client… I genuinely loved Alba already and drank it (responsibly) then started taking cute pics of it and tagging Alba. Thing’s progressed in the dm’s, we all linked IRL and the incredibly talented Anna took us onboard as their new content team, some years ago. When you be your true authentic self, work with similar tasteful people, you put in more effort to things, because you already know the result is going to be gas. It’s no longer selling. It doesn’t need to be sold. It’s just getting the word out. Still believe the best way for a product to succeed is by having a good product and the people decide it’s word of mouth-able. Bright fun new photography for Alba, very cool to still work with team Alba. I love pink. I love tequila. I love Alba. Match made in heaven and how good is it. Congrats on a banger new flavour, Raspberry Barayyy, get amongst! 💕💓 #studio #studiophotography #canonr5 #canon #tequila

🍓I still love the story of how I got this client… I genuinely loved Alba already and drank it (responsibly) then started taking cute pics of it and tagging Alba. Thing’s progressed in the dm’s, we all linked IRL and the incredibly talented Anna took us onboard as their new content team, some years ago. When you be your true authentic self, work with similar tasteful people, you put in more effort to things, because you already know the result is going to be gas. It’s no longer selling. It doesn’t need to be sold. It’s just getting the word out. Still believe the best way for a product to succeed is by having a good product and the people decide it’s word of mouth-able. Bright fun new photography for Alba, very cool to still work with team Alba. I love pink. I love tequila. I love Alba. Match made in heaven and how good is it. Congrats on a banger new flavour, Raspberry Barayyy, get amongst! 💕💓 #studio #studiophotography #canonr5 #canon #tequila

🍓I still love the story of how I got this client… I genuinely loved Alba already and drank it (responsibly) then started taking cute pics of it and tagging Alba. Thing’s progressed in the dm’s, we all linked IRL and the incredibly talented Anna took us onboard as their new content team, some years ago. When you be your true authentic self, work with similar tasteful people, you put in more effort to things, because you already know the result is going to be gas. It’s no longer selling. It doesn’t need to be sold. It’s just getting the word out. Still believe the best way for a product to succeed is by having a good product and the people decide it’s word of mouth-able. Bright fun new photography for Alba, very cool to still work with team Alba. I love pink. I love tequila. I love Alba. Match made in heaven and how good is it. Congrats on a banger new flavour, Raspberry Barayyy, get amongst! 💕💓 #studio #studiophotography #canonr5 #canon #tequila

🍓I still love the story of how I got this client… I genuinely loved Alba already and drank it (responsibly) then started taking cute pics of it and tagging Alba. Thing’s progressed in the dm’s, we all linked IRL and the incredibly talented Anna took us onboard as their new content team, some years ago. When you be your true authentic self, work with similar tasteful people, you put in more effort to things, because you already know the result is going to be gas. It’s no longer selling. It doesn’t need to be sold. It’s just getting the word out. Still believe the best way for a product to succeed is by having a good product and the people decide it’s word of mouth-able. Bright fun new photography for Alba, very cool to still work with team Alba. I love pink. I love tequila. I love Alba. Match made in heaven and how good is it. Congrats on a banger new flavour, Raspberry Barayyy, get amongst! 💕💓 #studio #studiophotography #canonr5 #canon #tequila

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Does your website imagery stand out from the rest? Or do you take it yourself. There’s no right or wrong. Only what you can do. But it will, I repeat, will be judged and perceived as a touchpoint of your brand. Invest in professional photographers and your products will stand out from the rest. Time to step it up? Some very detailed product photography for a dedicated kiwi client Kenzzi 🙌🏻

Who’s ready to cook some fucking eggs? @drmgrpp

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

✏️ 🧠 🤖 Congrats to good friends adventure into the robot world - New branding and UX for Nudge ai. #brandidentity #ai

I’ve been different since birth. Call it unique if you want.
I’ve worked in the creative industry my whole life, and at 38 I can honestly say I’m happy doing what I do, an artist operating inside a corporate world. I see it as a challenge. Learn how people think, understand psychology, help them win. Art and work don’t have to be separate.

It took me a long time to realise not every brand needs to be the coolest designer brand in the room. Most brands are built for everyday people. People want things that work. They want clarity. They want transparency.

People also like working with people who think alike. Push boundaries, but stay grounded. Relevance matters. Fun matters. Making marketing feel human again matters.

Strong brands don’t happen overnight. They take critical thinking, strategy, and time. What looks “obvious” usually comes from months of work behind the scenes.

I’m proud of two brands in particular, Vibe Coffee and De Gustibus. Both are on supermarket shelves. Both stand on their own. That didn’t happen by accident.

You can’t rush a brand. You can’t fake authenticity. Long-lasting brands come from strong creative, honest clients, and products that actually deserve attention. That foundation is non-negotiable.

Don’t cut corners. People are sharper now. Use AI, it’s a tool, but process still matters. Craft still matters. People care how things are made.

If you’re tired of working with the wrong people, or you want to build a brand, campaign, shoot, or site that actually works, DRMGRP might be your people. We don’t chase work. The work speaks.

No tall poppy shit. You win, we win. Simple as that.

Best of luck for 2026. Wagwan.

In an effort to show how much work goes into projects we shot the entire process and behind the scenes of Project Buffalo. If you’re in need of any preproduction, ideation, campaign development - talk to the dream team @drmgrpp @seekersco.nz #production #strategy #artschoollife

Shout out to all the dreamers that helped bring this beauty to life with me;

Crew:
🎬 Director: Stevie @drmcatcha
 🎥 Screenwriter: Sam @seekersco.nz 
 🎞️ First AC: Sam @sam.mckay10
 📸 DOP: Harrie @hendrikusdevaan
 💡 Gaff: Julian @starlight__nz
 🎧 Audio: Cody @thejuneyboy
 📷 Stills / BTS: Nick @nickalexanderwhite
 💄 Makeup / Hair: Jess @jessicalouisemacrae
 💋 Makeup / Hair: George @34glam
 👗 Wardrobe: Claire @letzbclaire
 🎬 DA / BTS: John @_johnturpin
 🎨 Art Dept: Ash @ashleysuttondavis
 🖌️ Art Director: Glenn @blomfotography
 🧠 VFX Supervisor: James @iron_manc
 🧥 Wharf Security: Kody @kingikody
 📸 Nature Photographer: K D @k_____d
 🛃 Customs Officer: Sunjeev @osqarrrr
 🗞️ News Presenter: Carley @carleycarobbo
 🎙️ News Presenter: Georgio @cgeorgiovernon
 🎤 News Presenter: Damo @damienmcdowell13
 📺 News Presenter: Ge Gou @go.kristen
 👮 Police Constable: John 
🙏 Very, Very. Special thanks to @disguise_one for the studio, technology, and venue.

New work for Bayleys in collaboration with Wrk Comms. Campaign photography 🚀 Bring the energy

New work for Bayleys in collaboration with Wrk Comms. Campaign photography 🚀 Bring the energy

New work for Bayleys in collaboration with Wrk Comms. Campaign photography 🚀 Bring the energy

New work for Bayleys in collaboration with Wrk Comms. Campaign photography 🚀 Bring the energy

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

Brands take time to build. Vibe continues to grow and improve. @drmgrpp brand identity, packaging, 3D and strategy. A wicked story we are still yet to tell and a marketers wet dream about a blend of culture. In the 1950s during the Korean war, New Zealand soldiers calmed the Korean orphan children with songs from Aeotearoa, more specifically Pokarekare Ana, in exchange for looking after them, the kids would pour their heart and soul into making the soldiers the best coffee. In that moment, 10,000km’s away, in the midst of hate and war - Pokarekare Ana found a second home and to this day, the song now known as ‘Yeonga’ is a very popular love song in Korea. To this day, we continue to spread love and blend culture with every single cup.

New Spot 🎥🎬 When the category plays it safe, the easy move is to blend in.

In a world full of noise… and no art. We chose the cyberpunk route. Leaned into innovation and chose to stand out.

The result? A brand that’s actually unique. The more “cultural” and less corporate your ads are the more people will enjoy watching them.

Big love to my favourites to work with always, the dream team who brought it to life

✂️🎞️ Director & Editor @drmcatcha
🐸 1st AD @bon.voyage.visual
🎥 DOP @hendrikusdevaan
💡 Gaffer @starlight__nz
🔭 1st AC @sam.mckay10
🧙🏼‍♂️ VFX Supervisor @jakes_design
👑 H&M @jessmacraemakeup
📷 Stills @yukiwadafotografie
🔧 Grip @thegingerbeardgram
🔨 Grip
⭐ Talent @karinalisenko
🌼 Talent
🚀Agency @drmgrpp 🏠 Studio @drmprk

Full case study on our website drmgrp.nz or link in bio 🔝⬆️