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@stockx 2026 First Half Campaign Spot
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PHOTO/VIDEO: @vuhlandes
STYLIST: @bad_galrayray
MUA: @evalineartistry
HAIR: @amandabalayage
GAFFER: @jakegottman
EDITOR: @davispnixon @reprise_post
TALENT: @l_______ea @zmthompson @prayerhands.emoji @djkillasquid
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DIRECTOR/ACD: @lizziekassab
SENIOR WRITER: @mikeishadache
PRODUCER: @lauren_terey
DIGITECH: @znsilver
POST SUPE & VFX: @garbagephotos
INTEGRATED MARKETING: @jgaines20 @ariannanonahal @paolala123 @alanaameeks
MERCH/SOCIAL STUDIO: @rachelwentshopping
VIBES & MENTAL SUPPORT: @que_2shoes @tonio1019 @markyworld4

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

3 weeks. 3 talks.
@detroitachievement
@brandinnovators at University of Michigan
@pttow “Collabs & Drops”

StockX Auctions
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One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
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ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX Auctions
.
One of the first uses of our new StockX neon. More within this design system to come, haven’t even used or shared it all.

Inspired by the moment of choice, the search, discovery, and pursuit of a single item that stands out. It highlights the focus and intent behind selection while revealing the care and precision we bring to handling each product. Behind-the-scenes visuals show items being documented, photographed, and prepped for sale, celebrating both the pursuit and preparation that make every find special.
.
ACD: @lizziekassab
Senior writer: @mikeishadache
Photography: @znsilver
Editor: @garbagephotos
Director of creative Ops: @lauren_terey
Designer: Melissa Elliot-Orndorf
Auctions business owner: @joemigraine
Talent partnerships: @teamdelle

StockX “IYKYK” Brand Spot
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Been behind on sharing all the work the StockX team has been cooking up. Let’s take it back to October for our holiday spots.
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Many thanks to our partner Agency: @byt.nyc
Director - Babak Khoshnoud @baw_bak_
DP - Zoe Simone Yi @zoesimone.y
Edit: Gabe Darling @gabe_darling
Creative direction & photography @daniel.navetta_wip
Stylist: @nicoamarca @amberranastudios @thestylita

Executive Producer@chelzealee,
Head of Production Steve Cozzarelli
Line producer@sophie_emma_taylor
Associate Producer@tashibootia
Production Coordinator @mattdelascuevas

Design & Animation: @itch.projects
Color: @josephbicknell
PD: @porter_handmade
Music Supervision: @littleearsmusic
artist: @kamauuworld
Post Production: @brendanhbanks

Talent:
Andre Wagner @photodre
Tommy Genesis @tommygenesis
Abdallah Diabi @notdalla
Bree Walker @b.hov

StockX: @lizziekassab @lauren_terey @ariannanonahal @jgaines20 @nickkarrat @bryanhcarroll @garbagephotos @rachelwentshopping

And more. I know missed someone

Junot Found Art Part 3 (Been a while)

Now You Know.
New tagline lockup design and treatment for @stockx
❎
Custom type and design: @mrmedina
Animation: @mrchipcarey
sound design: @garbagephotos
Creative team: @lizziekassab @lauren_terey

Now You Know.
New tagline lockup design and treatment for @stockx
❎
Custom type and design: @mrmedina
Animation: @mrchipcarey
sound design: @garbagephotos
Creative team: @lizziekassab @lauren_terey

Now You Know.
New tagline lockup design and treatment for @stockx
❎
Custom type and design: @mrmedina
Animation: @mrchipcarey
sound design: @garbagephotos
Creative team: @lizziekassab @lauren_terey

Now You Know.
New tagline lockup design and treatment for @stockx
❎
Custom type and design: @mrmedina
Animation: @mrchipcarey
sound design: @garbagephotos
Creative team: @lizziekassab @lauren_terey

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Coming up for air after 6-ish months with the @stockx crew. Plenty of new work to share soon but in the meantime here’s some BTS.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

Some flicks since moving home.

@stockx Back to School 2025: Reintroduce Yourself
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First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
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Concepted and produced by the crew below.
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Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

@stockx Back to School 2025: Reintroduce Yourself
.
First campaign in books with StockX. Back-to-school isn’t just a calendar event—it’s a cultural reset. The first day isn’t about binders and bells. It’s a chance to reinvent. Re-emerge. Whether they’re switching schools, starting college, or just leveling up their energy, their style sets the tone before they ever say a word.

Creating characters around the kids you would see in the hallways of highschool and the quads of college.The Main Character, The Oversleeper, The Gamer Girl, The Hype Scholar, The Archive Baby, The Hype Scholar, & The Unpaid Intern.
.
Concepted and produced by the crew below.
.
Photographer: @nate.sturley
DIT: @squarecr2
Video: @na__ce
DP: @louuuwilll
Stylist: @ariannanonahal
Hair:Amanda Guitian
MUA: @evalineartistry
Models: Clara, Timothy, Evan
PA: @saydatou.cSylvia Winn
Special thank you to @kylesmitley and @detroitachievement
.
StockX crew
ACD (Art & Copy): @lizziekassab
Producer: @lourddawood
Editor: @garbagephotos
Design Manager: Melissa Elliot-Orndorf
Designer: @gay_villain @sarah__wirgau
Director of OPs: @lauren_terey
Social team: @bryanhcarroll @antonialashawn
Merchandising: Rachel Maker
Marketing: @jgaines20 @ariannanonahal @paolala123 @alanaameeks @markyworld4
CMO: @nickkarrat

The leaders and creative minds shaping culture are pulling up to BFF. It’s a homecoming of power, community, and future-defining conversations.

September 18–21 | Detroit, MI
Register today: blackfootwearforum.com or through our linkinbio.

The leaders and creative minds shaping culture are pulling up to BFF. It’s a homecoming of power, community, and future-defining conversations.

September 18–21 | Detroit, MI
Register today: blackfootwearforum.com or through our linkinbio.

The leaders and creative minds shaping culture are pulling up to BFF. It’s a homecoming of power, community, and future-defining conversations.

September 18–21 | Detroit, MI
Register today: blackfootwearforum.com or through our linkinbio.

The leaders and creative minds shaping culture are pulling up to BFF. It’s a homecoming of power, community, and future-defining conversations.

September 18–21 | Detroit, MI
Register today: blackfootwearforum.com or through our linkinbio.

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Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper

Only up.

Today’s Day 1 as VP, Head of Creative @stockx — feeling grateful, humbled, and ready.

They took a couple quotes from me that are out now, but let me say it plainly: Shit like this doesn’t happen in the Midwest.

A sneaker and culture brand, born in Detroit, with global reach? That’s rare. Brands everywhere chase proximity to hype product, to music, sports, entertainment and more specifically, to Black and Brown culture. StockX didn’t chase it. They earned it. And I’m excited to help tell stories that reflect that credibility, rooted in community, culture, and a Midwest mentality.

Big thanks to the team who brought me in @nickkarrat , @gregxschwartz, @grant__gilbert, @jgaines20, @lizziekassab , @teamdelle and Dan Lewis. I don’t know if it was the Midwest hospitality or just good energy, but from day one the process felt right.

Major love to @gerardo.creative and @ricrafvira mentors, family, and two people I’ll always try to keep pace with. They got hit up about the role and both said my name. They’ll say I got here off the strength of my work, and I did — but I also work my ass off to stand next to people like them. Appreciate you both. And to anyone else speaking my name in rooms I’m not in: thank you.

This role also comes with another life move. After 10+ years on the West Coast, we’re heading back to the Midwest — splitting time between Chicago and Detroit. The familia is coming home.

📸 @blackwellcooper