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Honoured to have led the creative with @arete_create for the newest @crocseurope x @umbro "Proper Serious" campaign with the superstars @abdi.shuffle and @nafisa.ahmedx Couldn't have done it without the boys, @myles_omeally and @hajiasheru Directed by the brilliant @filmbyebs with production by @smugglersite
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Director: @filmbyebs
Production: @smugglersite
Agency: @arete_create
Project Director: @myles_omeally
Creative Lead: @da.o.ud
Strategic Lead: @hajiasheru
DOP: @sammeyerdop
Production Designer: @theo.boswell
Sound: @rafaelrikou
Styling: @calvinhow
HMU: @trinie_hmua
Stills: @aaronpaulwalker_
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
Put a photo book together for my fav band @kokorokomusic
thank you @3ft_o @smauricegrey @wahalapikin._ 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
A year of Dazed MENA!
What an incredible journey it’s been, and so many wonderful stories that we’ve been able to share.
Every day is a learning experience, and I can’t wait to grow even more with the best team ever @ahmadaswaid, @sarraalayyan @fatimamouradd, @omaimasss, @chndy_, @marligger, @fadynageeb, @zeinkaram, Zoé Zanzola 🫶
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
Led the spatial design and co-directed the creative with the best teammate @sarraalayyan for a Nike dinner built around the theme Beiti Beitkum, “My Home Is Your Home”, and featuring an editorial project comissioned by @nike with @middleastarchive and their latest iteration of Picture Me Here shot in Qanater, Egypt by @mgendy_
I could not have done this without the most amazing team. Thank you @dinaadlouni @danasuhaili @sarakalo @wetglu from Mutual, @layalimad, @josephdanieloakley, @ziadbakr and everyone else who helped bring this space to life, and @margotpurgues for always giving us room to explore and have fun with the process 🫶
Creative direction: @da.o.ud and @sarraalayyan
Set design and production: @mutual_cc
Event production: @layalimad and @josephdanieloakley
Photography/Videography: @dry.visuals
@nassim.benslimane
3D rendering: @ziadbakr
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
القلوب عند بعضها. "Hearts meet halfway." H&M Dubai relaunch campaign.
Graphic Design / @inserviceofall
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
Khajistan Zine design for @dazedmiddleeast issue 00 🤾
Thank you @khannn__ and the whole team at @khajistanpress for trusting us to hold space for your work. It was an honour to share a lil slice of the most extensive counter-cultural archive from SWANA for our first issue.
Love to @sarraalayyan and @lynn.akili for the internal editing
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
My artwork “NATIONAL PEACE” is now on view at ICD Brookfield Place for this year’s Tasmeem exhibition, presented under the theme Graphic Dissent. The show explores design as a tool for social commentary, resistance, and cultural reflection.
NATIONAL PEACE:
Afghan war rugs have long served as both testimony and survival - turning the trauma of conflict into patterned records often made for export. These rugs mapped tanks, rifles, and helicopters into domestic objects, reflecting a violent history shaped by occupation and war. NATIONAL PEACE reclaims this tradition through the same gridded design process used by rug makers, but instead of documenting weapons, it defuses them. An AK-47 is wrapped in flowers. Bombs appear as pomegranates - symbols of life, not destruction. This work resists inherited violence and reimagines the war rug as a vessel for peace, safety, and cultural renewal.
Limited prints are also available for sale at @jameelartscentre
Thank you to @icdbrookfieldplace for creating space to champion critical design 🫶
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
Honored to have art directed “I’ll be your mirror” for Issue 2 of @dazedmiddleeast. Couldn’t have brought this vision to life without Alex’s eye, Zoe’s incredible styling, and the whole team who made every detail shine.
Photographer @alexblonde_
Stylist @z_ztape
Art direction @da.o.ud
Casting @eb__agency_casting
Make-up @kanakoyoshidamakeup @LGAmanagementbeauty using Embryolisse
Hair @hikageyumiko
Models @nollan.mnt @ekkeau @guyltn @ed1n5_ @surya___sun @akuoldengatem @aissatouthiam54
Production @1718production
Light assistant: @tavarich_
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
A visual study of contrast.
@driesvannoten reimagined through silhouette and texture.
Art directed still life for @dazedmiddleeast Issue 01.
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
@hm Notes on Being campaign. H&M Dubai Mall installation.
Spatial Design & creative direction / @inserviceofall
Story Save - Best free tool for saving Stories, Reels, Photos, Videos, Highlights, IGTV to your phone.
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