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Enjoy the sun. Daylong™

The key visual for this campaign is built around one idea: that moment when you turn your face towards the sun and simply enjoy it. That small pause that belongs entirely to you.

Three environments, three people, three product lines — Instant Protect & Ultra Care, Sun-Allergic & Hypersensitive, Sport Extreme Protect.

Creative Concept & Art Direction: @studiomarcobienek
Strategy: Pia Koller
Creative Concept & Text: @barkwolfgang
Photography: @cyrillmatter
Film: @tymafilm / SYNKRON ( @yptrn & @timholder)
Photo & Film Production: @martytrezzini
Client Lead: @lynnsantangelo
Project Lead: @werragency

Enjoy the sun. Daylong™

The key visual for this campaign is built around one idea: that moment when you turn your face towards the sun and simply enjoy it. That small pause that belongs entirely to you.

Three environments, three people, three product lines — Instant Protect & Ultra Care, Sun-Allergic & Hypersensitive, Sport Extreme Protect.

Creative Concept & Art Direction: @studiomarcobienek
Strategy: Pia Koller
Creative Concept & Text: @barkwolfgang
Photography: @cyrillmatter
Film: @tymafilm / SYNKRON ( @yptrn & @timholder)
Photo & Film Production: @martytrezzini
Client Lead: @lynnsantangelo
Project Lead: @werragency

Enjoy the sun. Daylong™

The key visual for this campaign is built around one idea: that moment when you turn your face towards the sun and simply enjoy it. That small pause that belongs entirely to you.

Three environments, three people, three product lines — Instant Protect & Ultra Care, Sun-Allergic & Hypersensitive, Sport Extreme Protect.

Creative Concept & Art Direction: @studiomarcobienek
Strategy: Pia Koller
Creative Concept & Text: @barkwolfgang
Photography: @cyrillmatter
Film: @tymafilm / SYNKRON ( @yptrn & @timholder)
Photo & Film Production: @martytrezzini
Client Lead: @lynnsantangelo
Project Lead: @werragency

Enjoy the sun. Daylong™

The key visual for this campaign is built around one idea: that moment when you turn your face towards the sun and simply enjoy it. That small pause that belongs entirely to you.

Three environments, three people, three product lines — Instant Protect & Ultra Care, Sun-Allergic & Hypersensitive, Sport Extreme Protect.

Creative Concept & Art Direction: @studiomarcobienek
Strategy: Pia Koller
Creative Concept & Text: @barkwolfgang
Photography: @cyrillmatter
Film: @tymafilm / SYNKRON ( @yptrn & @timholder)
Photo & Film Production: @martytrezzini
Client Lead: @lynnsantangelo
Project Lead: @werragency

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@daylong.ch shot by @cyrillmatter 🌞

Client: @daylong.ch @lynnsantangelo, @lilluzzza
Agency: We’RR, Marcel Maison, Alisa Krauss
Creatives: Wolfgang Bark, Marco Bienek, Pia Koller-Chlumetzky
Executive Producer: @gianlucatrezzini
Executive Producer: @ymarty
Production: @martytrezzini x @tymafilm
Production Coordinator: @dominiqueberger_
Photographer: @cyrillmatter
Digital Assistant: @nicolasburristudio
1. AC: @emilmaeder, Jan Schär
Gaffer: @nino.michel , @popp_dop 
Set Design: @gabi_views
Styling: @arianna_pianca, Lucine Ayanian, @jenni_tschugmell
Hair & Makeup: @sarah.gmuer, @makeupby.vivienne
Social Content: @pauline.sophie, @kkprinz, @__eliazobrist__
Runner: @003framed, @leonfrielingsdorf, @iamdavidepetrone

@animaltrainerzh
❤️‍🔥 Fucking great Music - what’s more to say

Mit unerschütterlicher Entschlossenheit und einem klaren ethischen Kompass geht Yannik Zamboni seinen Weg in der Modewelt.

Vom internationalen Erfolg bei „Making the Cut“ bis zum Laufsteg in Mailand, der Schweizer Designer und Founder von @maisonblanche.swiss , steht für eine neue Generation von Kreativen: politisch, nachhaltig und kompromisslos.

Im Interview spricht @yannikzamboni über Verantwortung in der Mode, den Preis echter Überzeugung und warum er nie den einfachen Weg wählt.

Photo Cyrill Matter

Das ganze Interview findest Du in der aktuellen Ausgabe von BMQ Fashion, online auf @bmqmag oder link in Bio.

#YannikZamboni #MakingTheCut #NachhaltigeMode #SwissDesign #ModeInterview #ModernElegance #bmq #bmqmag #bmqfashionmagazine #bmqfashion

Ima wa ima

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

2/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

1/2
My uncle, @carlos_matter_artist recently held an exhibition in Verduno, Italy
He showcased a journey through his impressive works over the years in an intimate ane personal environment.

Congratulations Carlos.

#carlosmatter #carlosmatterartist #swissart #swissartist #exhibition

Part two of my story with @thomashayo if you missed missed the first part check the post before.

„… Nevertheless, I agreed to meet him the next day in my ofice. And what happened there was quite unusual.
Already after examining the first few prints of his - at the time still slim - portfolio, it became obvious to me that I was not looking at some naive dreamer whose ambition to become a big photographer would never materialize. Instead, I was looking at a truly unique and raw talent whose visual vocabulary and intellectual approach towards his subject matters vastly surpassed his young age! So, all of a sudden, instead of looking for slightly clichéd motivational words and standard advice to better the work, I found myself looking through my address book for contacts of fellow creative directors, magazine editors and photography agents. And that same day, I began to make calls and to write emails. All of them began with the same sentence: ‚There’s this photographer whose work I just saw. Now, admittedly, he is young and just starting out but I think he’s truly special. You have to meet him! His name is Cyrill Matter...“

Part two of my story with @thomashayo if you missed missed the first part check the post before.

„… Nevertheless, I agreed to meet him the next day in my ofice. And what happened there was quite unusual.
Already after examining the first few prints of his - at the time still slim - portfolio, it became obvious to me that I was not looking at some naive dreamer whose ambition to become a big photographer would never materialize. Instead, I was looking at a truly unique and raw talent whose visual vocabulary and intellectual approach towards his subject matters vastly surpassed his young age! So, all of a sudden, instead of looking for slightly clichéd motivational words and standard advice to better the work, I found myself looking through my address book for contacts of fellow creative directors, magazine editors and photography agents. And that same day, I began to make calls and to write emails. All of them began with the same sentence: ‚There’s this photographer whose work I just saw. Now, admittedly, he is young and just starting out but I think he’s truly special. You have to meet him! His name is Cyrill Matter...“

Part two of my story with @thomashayo if you missed missed the first part check the post before.

„… Nevertheless, I agreed to meet him the next day in my ofice. And what happened there was quite unusual.
Already after examining the first few prints of his - at the time still slim - portfolio, it became obvious to me that I was not looking at some naive dreamer whose ambition to become a big photographer would never materialize. Instead, I was looking at a truly unique and raw talent whose visual vocabulary and intellectual approach towards his subject matters vastly surpassed his young age! So, all of a sudden, instead of looking for slightly clichéd motivational words and standard advice to better the work, I found myself looking through my address book for contacts of fellow creative directors, magazine editors and photography agents. And that same day, I began to make calls and to write emails. All of them began with the same sentence: ‚There’s this photographer whose work I just saw. Now, admittedly, he is young and just starting out but I think he’s truly special. You have to meet him! His name is Cyrill Matter...“

Part two of my story with @thomashayo if you missed missed the first part check the post before.

„… Nevertheless, I agreed to meet him the next day in my ofice. And what happened there was quite unusual.
Already after examining the first few prints of his - at the time still slim - portfolio, it became obvious to me that I was not looking at some naive dreamer whose ambition to become a big photographer would never materialize. Instead, I was looking at a truly unique and raw talent whose visual vocabulary and intellectual approach towards his subject matters vastly surpassed his young age! So, all of a sudden, instead of looking for slightly clichéd motivational words and standard advice to better the work, I found myself looking through my address book for contacts of fellow creative directors, magazine editors and photography agents. And that same day, I began to make calls and to write emails. All of them began with the same sentence: ‚There’s this photographer whose work I just saw. Now, admittedly, he is young and just starting out but I think he’s truly special. You have to meet him! His name is Cyrill Matter...“

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

Quite early in my career I went to NYC to find an agent, extend my porfolio and gain experience. On of the first people who supported me, quite by accident as you will read on the text below, was @thomashayo
Thank you for everything Thomas!

I photographed him in his home and studio at the bowery.
The following lines he wrote for my book „Chapter one“

„It seemed like a usual day in the neighborhood. I was sitting at Café Select, one of my favorite spots, having lunch with my dear colleague and friend Claudia Jaeh, as a typical New York thing happened. Out of the blue, we found ourselves chatting with two people at our neighboring table. Seemingly random encounters such as these are what I love most about this city. As it turned out, both of them were Swiss, both of them in town to pursue their dream of making it in our industry.
In her case as a model, in his as a photographer.
Our exchange deepened quickly and he eventually asked me if I’d be open to have a look at his work and give my opinion. On the one hand, this made me curi-ous, on the other, though, it made me slightly worried.
The main reason for this is that this happens to me a lot: someone new in town, dreaming of being a photographer, wanting to show me their work, usually leaving me with an uncomfortable task: How do I tell them nicely that this might not be the right career for them? Because let’s face it: in this day and age of digital and smartphone cameras, everyone sees themselves as a photographer and many dream of making their passion into a profession. However, only few of these have the proper talent to actually succeed.“

To be continued in the next post

GOOD DOG
Shooting day with your dog in Zurich is soon to be announced! 📣 Are you down?

Let’s shoot some dogs! Want to plan a session with your dog? Get in touch!

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@nadara.baerg