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Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

Lacoste's recent identity refresh by @commission.studio draws on the brand's rich heritage, introducing a new wordmark and an evolution of the iconic crocodile 🐊⁠
⁠
The overarching objective of the refresh was to enhance the perception of Lacoste’s Frenchness – to do this, Commission Studio looked for inspiration in the brand's origin story and then in its archive, housed in northern France.⁠
⁠
🔗 At the link in bio, Jean Grogan speaks to Commission co-founder @cdmoorby to discuss refreshing the iconic brand.⁠
⁠
#branding #brandidentity #fashion

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

New logotype and brand typeface design for @lacoste by Commission.

Archival prints and graphics, new colour palettes, and René Lacoste’s handwriting have all been incorporated into a new vernacular for the brand, refocusing on its French roots.

With thanks to @yoann__w
Typeface created in collaboration with Imogen Ayres

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

Brand identity for Redan, the members-only golf club. @theredanclub

With thanks to @jonbuscemi @dlibman @cobra.sc @a_pavoni 🙏

The MAMUSA experience starts from the unboxing. A yellow treasure created in collaboration with @commission.studio
Our boxes and travel pouches are made by hand in Milano using @gfsmithpapers paper and the finest lambskin from Tuscany 💛

Thanks to the genius of @c.d.moorby @stephroden.work @l__evans @paperandpeople_ 🙏🏻

#mamusa #unboxing #experience #jewellerybox #treasurechest

The MAMUSA experience starts from the unboxing. A yellow treasure created in collaboration with @commission.studio
Our boxes and travel pouches are made by hand in Milano using @gfsmithpapers paper and the finest lambskin from Tuscany 💛

Thanks to the genius of @c.d.moorby @stephroden.work @l__evans @paperandpeople_ 🙏🏻

#mamusa #unboxing #experience #jewellerybox #treasurechest

The MAMUSA experience starts from the unboxing. A yellow treasure created in collaboration with @commission.studio
Our boxes and travel pouches are made by hand in Milano using @gfsmithpapers paper and the finest lambskin from Tuscany 💛

Thanks to the genius of @c.d.moorby @stephroden.work @l__evans @paperandpeople_ 🙏🏻

#mamusa #unboxing #experience #jewellerybox #treasurechest

The MAMUSA experience starts from the unboxing. A yellow treasure created in collaboration with @commission.studio
Our boxes and travel pouches are made by hand in Milano using @gfsmithpapers paper and the finest lambskin from Tuscany 💛

Thanks to the genius of @c.d.moorby @stephroden.work @l__evans @paperandpeople_ 🙏🏻

#mamusa #unboxing #experience #jewellerybox #treasurechest

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Sleeve design and art direction for @chuckstrangers second album ‘A Forsaken Lover’s Plea’ on @lexrecords. The iconic Mr Strangers was shot for us by the brilliant @jackmckain in LA. Sleeve printed with metallic black and silver inks and the package features translucent green vinyl. Great project with great people.

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Visual identity for Snow Diamonds, including wordmark, monogram logo, custom typeface (with the wonderful @lucasdescroix) and brand imagery (by the outstanding @marvin.leuvrey). All brought together here in a brand book that includes three separate books looking at the lab, craft, and diamonds of Snow. The cover features a silver scratchable screen ink panel so recipients’ names could be scrawled using a diamond tipped scratchiti stylus. Printed by the inimitable @imprimeriedumarais

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Utilising legacy to create a new icon in menswear: our rebrand of luxury Italian fashion house @zegna (2021) helped reposition the brand into a more contemporary space to reflect the evolution steered by Creative Director Alessandro Sartori’s collections. A shortened brand name (the brand was previously known as Ermenegildo Zegna), a new wordmark, and a new brandmark was implemented and fully embraced by the incredible team at Zegna.

Identity and packaging design for @marialuisamamusa’s eponymous modular fine jewellery brand @mamusa.it

Identity and packaging design for @marialuisamamusa’s eponymous modular fine jewellery brand @mamusa.it

Identity and packaging design for @marialuisamamusa’s eponymous modular fine jewellery brand @mamusa.it

Identity and packaging design for @marialuisamamusa’s eponymous modular fine jewellery brand @mamusa.it

Sleeve design and art with @rivercousin for @flyanakin’s LP Skinemaxxx on @lexrecords. Featuring a lenticular insert that allows hopping between one type of nature channel to another. Complete with die cut sleeve and lilac vinyl. Total pleasure working with everyone involved on this one.

Sleeve design and art with @rivercousin for @flyanakin’s LP Skinemaxxx on @lexrecords. Featuring a lenticular insert that allows hopping between one type of nature channel to another. Complete with die cut sleeve and lilac vinyl. Total pleasure working with everyone involved on this one.

Sleeve design and art with @rivercousin for @flyanakin’s LP Skinemaxxx on @lexrecords. Featuring a lenticular insert that allows hopping between one type of nature channel to another. Complete with die cut sleeve and lilac vinyl. Total pleasure working with everyone involved on this one.

Sleeve design and art with @rivercousin for @flyanakin’s LP Skinemaxxx on @lexrecords. Featuring a lenticular insert that allows hopping between one type of nature channel to another. Complete with die cut sleeve and lilac vinyl. Total pleasure working with everyone involved on this one.

Sleeve design and art with @rivercousin for @flyanakin’s LP Skinemaxxx on @lexrecords. Featuring a lenticular insert that allows hopping between one type of nature channel to another. Complete with die cut sleeve and lilac vinyl. Total pleasure working with everyone involved on this one.

Lex Records Sampler: SELEX.XXION

A limited edition 12-inch sampler on vinyl to commemorate XX years of @lexrecords. Featuring remixes by Danger Mouse, Boards of Canada, DJ Premier, and Kevin Shields (My Bloody Valentine).

Each heavyweight vinyl is packaged in a clear sleeve, with an intricately etched B-Side featuring artwork by Commission (with @jakegrnwood and @faux.mec) Includes four large-format stickers, each inspired by one of the four tracks.

Lex Records Sampler: SELEX.XXION

A limited edition 12-inch sampler on vinyl to commemorate XX years of @lexrecords. Featuring remixes by Danger Mouse, Boards of Canada, DJ Premier, and Kevin Shields (My Bloody Valentine).

Each heavyweight vinyl is packaged in a clear sleeve, with an intricately etched B-Side featuring artwork by Commission (with @jakegrnwood and @faux.mec) Includes four large-format stickers, each inspired by one of the four tracks.

Documenting some of our favourite projects from recent years ahead of relaunching our website. Here is our identity for @lexrecords.

Documenting some of our favourite projects from recent years ahead of relaunching our website. Here is our identity for @lexrecords.

Documenting some of our favourite projects from recent years ahead of relaunching our website. Here is our identity for @lexrecords.

Documenting some of our favourite projects from recent years ahead of relaunching our website. Here is our identity for @lexrecords.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.

Invitation design for @tiffanyandco’s prestigious Blue Book event (2024). The invite included a Tiffany & Co kaleidoscope with interchangeable cosmic marbles and a Jean Schlumberger motif etched on the lens. Inspired by the 2024 collection theme of ‘Celeste’.