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@erinalicegarnes gassing me up 🤭☺️

Beauty Is… community ☺️🤭😜

Double Up!!!

Double Up!!!

Double Up!!!

Double Up!!!

Double Up!!!

Born and raised in Harlem. Deeply rooted in the culture. And intentional about every single thing in her closet. 🖤

@cheesmalls is a Senior Director of Product Development at Coach, a fashion storyteller, and someone who has always put her money where her heart is, behind Black designers.

In this Closet Challenge feature, Chee takes us through the pieces and designers that mean the most to her: her ride-or-die @brandonblackwoodnyc bag that goes with her on every trip, the @fenoel robes she dreamed of owning when she first started making money, the @christopherjohnrogers pieces that make color, structure, and silhouette feel effortless, and @12pmstudios sunglasses by @jeneenaylor that can transform even the simplest look.

Her words say it best: “Black designers lead with creativity, resilience, culture, inclusivity, empathy, and for me, it’s important that I support that.”

That’s exactly what The Closet Challenge is about. Commit just 10% of your closet to Black designers. Small shift. Big impact. Chee is showing you how.

Comment CLOSET below and we’ll send you the link to take the challenge and shop her full guide. Then tag 3 people to put them on 👀🖤

Beauty Is… YOU! You are the baddest in the room! ❤️ #beautyis

Me and @mynuface are stepping into our Nu Eras… and honestly, it looks good on us. ✨

Find NūFace tools at Sephora and NuFace.com

#nufacepartner

Same dress. Two ways to wear it. Zero compromise on the designers. 🖤

@cheesmalls is giving us the fit check we didn’t know we needed, and every single thing she’s wearing is intentional.

The dress? The Sanai Knit Dress by @muehlederlabel ,styled two ways because a great piece never has just one life. The bag? @brandonblackwoodnyc , her ride-or-die for every occasion. The sunnies? @12pmstudios in the London Green Lens, because the right accessory changes everything.

This is what an intentional closet looks like. And this is exactly what The Closet Challenge is about. Commit just 10% of your closet to Black designers and watch how your whole wardrobe, and your impact, shifts.

Comment CLOSET below and we’ll send you the direct link to shop Chee’s full look and take the challenge.

Then tag 3 people who need to see this. 👀🖤

Beauty Is… Community

All we do is laugh during my salon visit@chelseadidmyhair
😆😆😆

Thank you @kenraprofessional for the products!

#beautyis #minibeautyvlog

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

Pre Mother’s Day brunch hosted by the coolest mom @telshaanderson with @stgermaindrinks
Thank you for having me!

Thanks to my friends at @gelalli_ for this beautiful piece!
Gelalli makes shopping for global fashion super easy ❤️

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

The more I explore beauty, the more I realize,
it always comes back to CONFIDENCE.

Not perfection. Not trends.
Just how certain you are in yourself.

Beauty Is… confidence. No hesitation.

This is just the beginning.
Watch the full BTS on YouTube 🎥

Team
MUA @heynelli
Hairstylist @nicky_b_on_hair
Wardrobe stylist @itscarolyngray
Photographer @joshua_dwain
Production assistant @its.naomi.kay

Look
@hanifaofficial

#beautyis

Long week... tired skin... so I reset.
Using the Xtreme Glow Dewy Peptide Plumping Serum from @ysebeauty to get my glow back
Available at @sephora and in My Sephora Storefront in bio ✨
#Sephora #YSEBeauty #GetYourGlowBack

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

Cheers To longevity 🌹
Félicitations @lancomeofficial on the launch of Absolue Longevity MD.
An honor to be part of this launch!An exceptional product and an unforgettable night.

Beauty is… longevity.

Look
Dress @commedesgarconsparis
Shoes @christianlouboutin
Clutch @brandonblackwoodnyc
Watch @cartier
Bracelet @tiffanyandco

We’ve been watching @cheesmalls show up in the most intentional, effortless way. Every designer in her closet is a statement.

That’s why we partnered with Chee to launch the first-ever Closet Challenge Style Guide.

The Closet Challenge is simple: commit just 10% of your closet to Black designers. Because when we spend intentionally, we build real visibility, real revenue, and real momentum for the brands that are shaping culture right now.

Chee is showing you exactly how it’s done.

From the bold tailoring of @martine_rose to the joyful color of @christopherjohnrogers, the handcrafted artistry of @diotima.world, the elevated eyewear of @12pmstudios, and the iconic accessories of @brandonblackwoodnyc ,her closet is your new shopping guide.

Every look. Every designer. All shoppable. All Black.

Comment CLOSET below and we’ll send you the link to take the challenge and shop the full guide. Then tag 3 people who need to take the challenge. 👀🖤