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freshly baked ideas, let’s get that bread

direction: @bread.xm @rightmood
production: @rightmood
videography + editing: @graemeleung
styling: @alexmakubuya @martinavk___
hmu: @olivegreymua
Location: @itsok.world

New Balance 204L launch with @footlockercanada x @newbalance

XM Agency: Bread XM
Venue: @homecourt.ca

Executive Producer: Patricia Yeboah & @janaan.jpg
Creative Lead: @mammafknmia
Senior Producer: @ewusi
Production Coordinator: @theeladas
Installation + Workshop: @sedensworkshop
Installation + Workshop Assistant: @kaamilajmeri
Food/Tablesetting: @sobremesalways
Drinks: @nilecoffeeclub
Sodas: @drinkgeezlouise
Bartender: @xsaviar
Video: @jemelmay
Photography: Nick Mrkobrada
Photo Booth: @magneticphotobooth
Dj: @lax2the6ix

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

@footlockercanada X @salomonsportstyle

Creative/Production Company - bread XM
Photography by @othellogrey
Executive Producer - Patricia Yeboah
Executive Producer-Janaan Issaka
Producer- @ewusi
Photo Assistant - @themindofandre
Stylist- @ewusi
Talent- @julian.ecks
Talent- @chineloyasin
Talent- @domoniko
Production Assistant- @vthelabel.0 @ffrancisokezie
Clothing provided by @wanzesong, @nomadtoronto, @srna.li, and @tiredlab

too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own.

we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography.

this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter .

people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home.

applications now open — link in bio.

too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own.

we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography.

this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter .

people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home.

applications now open — link in bio.

too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own.

we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography.

this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter .

people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home.

applications now open — link in bio.

too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own.

we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography.

this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter .

people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home.

applications now open — link in bio.

too often, the women who work behind the scenes to bring powerful ideas to life put their own projects on hold. they’re the photographers, designers, and filmmakers who make other people’s visions possible but rarely have access to the same funding or networks for their own.

we created breadwinner to change that a micro-grant and mentorship program supporting young women in creative, non-traditional fields like experiential marketing, film, production, design, and photography.

this year, we’re launching cohort 001, offering 20,000 GHS in funding and mentorship to help bring independent projects to life with a final showcase produced by bread, in collaboration with @dikancenter .

people have asked, “it’s your first year and you’re already doing this?” and the answer is yes. because it felt right to give back to the same community that’s always been part of our story. and that starts from home.

applications now open — link in bio.

Ghana boxing culture for @highsnobiety

shot by @knngrm
styled by @edemdl

@StreetSouk the global marketplace platform championing African streetwear popped up in Toronto as part of its 13-city tour. bread produced the Toronto edition, spotlighting some of the most exciting homegrown brands and celebrating the culture that continues to shape this city.
📷: @alfiyaley

One last look at a summer we’ll never forget.

Client: @lululemon
CD: @rightmood
DP & Editor: @graemeleung
Photography: @jemelmay

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Summer of Align celebrated 10 years of lululemon’s most loved collection through a weekend designed to move at the speed of softness.

Set in Muskoka, the experience gathered lululemon ambassadors and community leaders for three days of connection, movement, and play. From morning yoga on the lawn and lakeside meditation to portraits by @OthelloGrey and a sunset performance by @CharlotteDayWilson, every moment reflected the calm confidence of Align™.

Guests moved through a world built around ease poolside lounges, lakeside activations, and an intimate dinner under the stars that brought the Align™ philosophy to life. Every touchpoint, every detail, every exhale was designed to feel like what Align™ stands for: comfort that moves with you.

Client: @lululemon
Creative Direction: @santreezy @breadxm
Production & Experience: @breadxm
Photography: @jemelmay

Special thanks:
@agapeakua
@miymocha
@vthelabel.0
@timbrcanada

Before the retreat came the movement.

From storyboard to screen — the Summer of Align™ campaign for @lululemon.

The ask: create a campaign that celebrated 10 years of Align™ while capturing the brand’s essence and the easy, cottage-side rhythm of a Canadian summer before the two day retreat in Muskoka.

written & produced: @bread.xm
videography + editor: @graemeleung
direction: @rightmood @bread.xm
art director: @santreezy

special thanks:
@atothebed
@rurubaked
@sahajanskincare
@agapeakua

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

We wrapped the No Love In Lagos series in Ghana with a two-day experience at Citizen Project Space where art, food, and community came together in one space.

Every detail was designed to resonate and leave an imprint.
Grateful to @byshakes for trusting us with this journey.

Creative Direction @bread.xm @byshakes @chantew.png
Event Production @bread.xm
Chef @prekesse @chefmawulidzansi
Beverage Partner @campariofficial @imexcodrinksgh
Gallery @citizenprojectspace

From idea to impact, a look inside how we brought No Love in Lagos to life.

Strategy, storytelling, and sensory detail. Every frame intentional. Every moment designed.

edit: @byshakes

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine

An immersive dinner and private opening for No Love In Lagos — a traveling exhibition by visual artist Soji “Shakes” Oyinsan I (@byshakes), created for the collaborative album by Show Dem Camp (@showdemcamp), The Cavemen (@the.cavemen), and Nsikak David (@iamnsikak_).

An evening where sound met story

Creative Direction @byshakes x @bread.xm
Creative Team @chantew.png @willyverse @ade.jpg @ua.x
Event Production @bread.xm
Chef @soliatbada
Beverage Partner @jamesonngr
Gallery @windsor.gallery
Decor @atinudahconcepts
Photos @deedsmagazine