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Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Here are more stills and R&D for “The Emptiness Machine” music video.

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watchv=SRXH9AbT280

#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Linkin Park is rocking Buenos Aires tonight and since our HQ is right here in Argentina, it's the perfect moment to dive into a project that meant the world to us: “The Emptiness Machine” music video!

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

Swipe through to see a selection of final frames and R&D explorations that shaped this unique look!
A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watch?

v=SRXH9AbT280
#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Linkin Park is rocking Buenos Aires tonight and since our HQ is right here in Argentina, it's the perfect moment to dive into a project that meant the world to us: “The Emptiness Machine” music video!

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

Swipe through to see a selection of final frames and R&D explorations that shaped this unique look!
A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watch?

v=SRXH9AbT280
#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Linkin Park is rocking Buenos Aires tonight and since our HQ is right here in Argentina, it's the perfect moment to dive into a project that meant the world to us: “The Emptiness Machine” music video!

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

Swipe through to see a selection of final frames and R&D explorations that shaped this unique look!
A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watch?

v=SRXH9AbT280
#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Linkin Park is rocking Buenos Aires tonight and since our HQ is right here in Argentina, it's the perfect moment to dive into a project that meant the world to us: “The Emptiness Machine” music video!

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

Swipe through to see a selection of final frames and R&D explorations that shaped this unique look!
A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watch?

v=SRXH9AbT280
#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

Linkin Park is rocking Buenos Aires tonight and since our HQ is right here in Argentina, it's the perfect moment to dive into a project that meant the world to us: “The Emptiness Machine” music video!

We were thrilled when @cntrl_studio reached out to us to collaborate on the VFX. This video, directed by @mrjoehahn for @linkinpark, features the band’s first single with their new member, Emily Armstrong.
Under the Creative Direction and VFX Supervision of Jeff Lichtfuss, we had an intense and collaborative four-week sprint to bring this vision to life.
Our core mission? To build a world entirely from particles reacting to the characters' movements. We designed two bespoke particle systems - millions of particles floating in space, each with its own rhythm. The movement data that drove our particle systems came from scans and mocaps generated using Markerless Motion Capture and Animation done with Wonder Studio by Wonder Dynamics (an Autodesk Company).

Every shot is a blend of intricate geometry, careful lighting, and volumetric effects for depth. Our pipeline leveraged USD in Solaris, rendered using Karma and Redshift.

Swipe through to see a selection of final frames and R&D explorations that shaped this unique look!
A huge thank you to Jeff @jefflichtfuss for your creative leadership and Michaela McKee @m_scout - it was a joy to work with you! Shoutout to @FerFasano <3

Full Credits and Final video: https://www.youtube.com/watch?

v=SRXH9AbT280
#LinkinPark #EmptinessMachine #TheEmptinessMachine #CNTRLStudio #BleedVFX #BuenosAires #VFX #Houdini #Solaris #USD #Redshift #KarmaRender #ParticleSystems #MusicVideoVFX #BehindTheScenes #sidefx #3D #vfx #visualeffects #sim #maxonredshift

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

A CG kaleidoscope of fruit, fizz, and Lipton freshness.
A vibrant burst of summer energy, crafted to swirl your senses.

#bts #3drendering #cgi

A glimpse at the "demo" bit from a film for @lipton with the nicest team ever:

Directed by @lakebuckley
CG direction @bleedvfx
Production @1stavemachine
Agency @ddbworldwide @ddbny

As part of our early R&D process for the CIF Mercury campaign with @lolamullenlowe, we tested various surfaces—wood, leather, tiles, and more. This phase was all about exploring how different materials interact with our visuals to capture the essence of probiotics in action.

#CIFMercury #AnimationRND #SurfaceTests #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign

As part of our early R&D process for the CIF Mercury campaign with @lolamullenlowe, we tested various surfaces—wood, leather, tiles, and more. This phase was all about exploring how different materials interact with our visuals to capture the essence of probiotics in action.

#CIFMercury #AnimationRND #SurfaceTests #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign

As part of our early R&D process for the CIF Mercury campaign with @lolamullenlowe, we tested various surfaces—wood, leather, tiles, and more. This phase was all about exploring how different materials interact with our visuals to capture the essence of probiotics in action.

#CIFMercury #AnimationRND #SurfaceTests #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign

As part of our early R&D process for the CIF Mercury campaign with @lolamullenlowe, we tested various surfaces—wood, leather, tiles, and more. This phase was all about exploring how different materials interact with our visuals to capture the essence of probiotics in action.

#CIFMercury #AnimationRND #SurfaceTests #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign

As part of our early R&D for the CIF Mercury campaign with @lolamullenlowe, we dove headfirst into the weird and wonderful. One of our favorite experiments? Wobbly, transparent balls and dynamic light FX—designed to capture that invisible-but-alive feeling of probiotics doing their thing.

We weren’t just going for “clean”—we wanted visually intelligent clean. The kind of clean that looks like something is actively working, multiplying, glowing, living—without turning into sci-fi. These playful tests were key in finding the right visual language: abstract enough to suggest biology, but controlled enough to feel effective.

#CIFMercury #AnimationRND #VisualFX #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign #LolaMullenLowe

As part of our early R&D for the CIF Mercury campaign with @lolamullenlowe, we dove headfirst into the weird and wonderful. One of our favorite experiments? Wobbly, transparent balls and dynamic light FX—designed to capture that invisible-but-alive feeling of probiotics doing their thing.

We weren’t just going for “clean”—we wanted visually intelligent clean. The kind of clean that looks like something is actively working, multiplying, glowing, living—without turning into sci-fi. These playful tests were key in finding the right visual language: abstract enough to suggest biology, but controlled enough to feel effective.

#CIFMercury #AnimationRND #VisualFX #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign #LolaMullenLowe

As part of our early R&D for the CIF Mercury campaign with @lolamullenlowe, we dove headfirst into the weird and wonderful. One of our favorite experiments? Wobbly, transparent balls and dynamic light FX—designed to capture that invisible-but-alive feeling of probiotics doing their thing.

We weren’t just going for “clean”—we wanted visually intelligent clean. The kind of clean that looks like something is actively working, multiplying, glowing, living—without turning into sci-fi. These playful tests were key in finding the right visual language: abstract enough to suggest biology, but controlled enough to feel effective.

#CIFMercury #AnimationRND #VisualFX #ProbioticsInAction #MotionDesign #VFX #DesignProcess #ExperimentalDesign #LolaMullenLowe

One of the most intriguing aspects of the campaign for CIF Mercury was bringing the probiotic technology to life visually. We honed in on the design of the probiotic “capsule,” creating a form that balanced natural and organic aesthetics with a clear sense of technological effectiveness. This artistic solution allowed us to convey CIF’s message of cleanliness and effectiveness, while making the unseen world of dirt engaging for everyone. We developed a visual language that is fresh, vibrant, and perfectly aligned with CIF Mercury’s narrative.

#motiondesign #design #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

One of the most intriguing aspects of the campaign for CIF Mercury was bringing the probiotic technology to life visually. We honed in on the design of the probiotic “capsule,” creating a form that balanced natural and organic aesthetics with a clear sense of technological effectiveness. This artistic solution allowed us to convey CIF’s message of cleanliness and effectiveness, while making the unseen world of dirt engaging for everyone. We developed a visual language that is fresh, vibrant, and perfectly aligned with CIF Mercury’s narrative.

#motiondesign #design #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

One of the most intriguing aspects of the campaign for CIF Mercury was bringing the probiotic technology to life visually. We honed in on the design of the probiotic “capsule,” creating a form that balanced natural and organic aesthetics with a clear sense of technological effectiveness. This artistic solution allowed us to convey CIF’s message of cleanliness and effectiveness, while making the unseen world of dirt engaging for everyone. We developed a visual language that is fresh, vibrant, and perfectly aligned with CIF Mercury’s narrative.

#motiondesign #design #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Here’s more of the process behind creating the campaign for CIF Mercury by agency @lolamullenlowe. In this stage, we focused on experimenting with the spray effect of the product, highlighting its versatility and showcasing the different materials and objects it can clean, all in a simple yet visually captivating way.

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Here’s more of the process behind creating the campaign for CIF Mercury by agency @lolamullenlowe. In this stage, we focused on experimenting with the spray effect of the product, highlighting its versatility and showcasing the different materials and objects it can clean, all in a simple yet visually captivating way.

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Here’s more of the process behind creating the campaign for CIF Mercury by agency @lolamullenlowe. In this stage, we focused on experimenting with the spray effect of the product, highlighting its versatility and showcasing the different materials and objects it can clean, all in a simple yet visually captivating way.

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign

Last year @lolamullenlowe approached us to work on the global campaign for CIF Mercury, showcasing their innovative probiotic technology. This was the original art we created for the pitch phase, and we can’t overstate how important it was, not just for winning the bid, but for guiding the entire production process once the "real" work started. The competition was tough, but the challenge was totally worth it!

Creating a visual for probiotics—a technology that’s all about being clean and effective—was a unique challenge. We had to strike the perfect balance between showcasing cleanliness while still making dirt interesting and visually understandable for a global audience. With animation and VFX, we brought it all to life in a way that feels fresh, organic, and true to CIF Mercury's story.

In the next posts we will explore more of the journey, and dive deeper into the future of cleaning!

#motiondesign #animation #redshift #cgi #3d #3drender #houdini #procedural #animationtest #rdinprogress #pitchprocess #motionplay #houdini #sidefx #sidefxhoudini #3dmotiondesign