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The Redyoos identity is built on one design principle: reduction.

A looping circular logo, friction-less typography, uncluttered layouts. All working together to make a new behaviour feel simple and accessible.

Jewellery recycling, made intuitive.

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#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

The Redyoos identity is built on one design principle: reduction.

A looping circular logo, friction-less typography, uncluttered layouts. All working together to make a new behaviour feel simple and accessible.

Jewellery recycling, made intuitive.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

The Redyoos identity is built on one design principle: reduction.

A looping circular logo, friction-less typography, uncluttered layouts. All working together to make a new behaviour feel simple and accessible.

Jewellery recycling, made intuitive.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

The Redyoos identity is built on one design principle: reduction.

A looping circular logo, friction-less typography, uncluttered layouts. All working together to make a new behaviour feel simple and accessible.

Jewellery recycling, made intuitive.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

This time of year is all about buying more.

Which is why Redyoos’ rebrand feels like the right contrast. A brand turning pre-loved materials into something useful instead of adding more to the pile.

We created an identity that shows jewellery by removing it, and a story that takes it from drawers to clean energy.

A small counter to the season’s excess, and a project I’m really proud of.

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#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

This time of year is all about buying more.

Which is why Redyoos’ rebrand feels like the right contrast. A brand turning pre-loved materials into something useful instead of adding more to the pile.

We created an identity that shows jewellery by removing it, and a story that takes it from drawers to clean energy.

A small counter to the season’s excess, and a project I’m really proud of.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

This time of year is all about buying more.

Which is why Redyoos’ rebrand feels like the right contrast. A brand turning pre-loved materials into something useful instead of adding more to the pile.

We created an identity that shows jewellery by removing it, and a story that takes it from drawers to clean energy.

A small counter to the season’s excess, and a project I’m really proud of.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

This time of year is all about buying more.

Which is why Redyoos’ rebrand feels like the right contrast. A brand turning pre-loved materials into something useful instead of adding more to the pile.

We created an identity that shows jewellery by removing it, and a story that takes it from drawers to clean energy.

A small counter to the season’s excess, and a project I’m really proud of.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

We built a jewellery identity with no jewellery. Redyoos isn’t here to sell it, they’re here to recycle it. See how absence became the whole design system.

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#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

We built a jewellery identity with no jewellery. Redyoos isn’t here to sell it, they’re here to recycle it. See how absence became the whole design system.

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.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

We built a jewellery identity with no jewellery. Redyoos isn’t here to sell it, they’re here to recycle it. See how absence became the whole design system.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

We built a jewellery identity with no jewellery. Redyoos isn’t here to sell it, they’re here to recycle it. See how absence became the whole design system.

.
.
.

#redyoos #rebrand #branding #jewlery #brandsinmotion #title #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #contemporarytype #motion #loop

Happy to share with you that we are rebooting @nba2kleague!
We've been working on the rebrand in the last few months and it's finally launching.

The NBA2K League is for people who love basketball on and off the court, and it's the only entertainment universe where fans, NBA players and celebrities come together to play and get played.

Here's a little teaser from our rebrand.

NBAT2
VP Design @ndre
AD @_analobo
Motion Director @assafcle
Design @sanuk.kim @laurenchepiga @dailau
Motion Design @raytingrayting @french.hunter

BadBerries who helped us develop the motion language
@badberries.studio @dani_wolfff Natasha Szczerb @romylaz @gabrielfurukawa_ @romainloubersanes @elenaloras Paul Irwin

This one was a fun one to make! 🤸‍♂️

We helped our good friends @jessie.nixon and @natashaszc bring their new podcast @notcreativepodcast to life, with a full visual identity and animated intro.

The podcast flips the script on creativity, celebrating both the people with the ideas and the ones who make it all happen behind the scenes. As two proud "not creatives", Jess and Nat wanted the branding to reflect their love of structure, process and, yes, spreadsheets.
So we built the entire visual world from that. A strict grid, a limited colour palette, and a design system inspired by the logic of a spreadsheet.

Turns out, spreadsheets can be fun.

Check out their podcast, episode 01 is now live and streaming from all channels. Follow and subscribe not to miss an episode, they have a great line up of guests for their first season.

#NotCreativePodcast #Branding #MotionDesign #DesignSystem

This one was a fun one to make! 🤸‍♂️

We helped our good friends @jessie.nixon and @natashaszc bring their new podcast @notcreativepodcast to life, with a full visual identity and animated intro.

The podcast flips the script on creativity, celebrating both the people with the ideas and the ones who make it all happen behind the scenes. As two proud "not creatives", Jess and Nat wanted the branding to reflect their love of structure, process and, yes, spreadsheets.
So we built the entire visual world from that. A strict grid, a limited colour palette, and a design system inspired by the logic of a spreadsheet.

Turns out, spreadsheets can be fun.

Check out their podcast, episode 01 is now live and streaming from all channels. Follow and subscribe not to miss an episode, they have a great line up of guests for their first season.

#NotCreativePodcast #Branding #MotionDesign #DesignSystem

This one was a fun one to make! 🤸‍♂️

We helped our good friends @jessie.nixon and @natashaszc bring their new podcast @notcreativepodcast to life, with a full visual identity and animated intro.

The podcast flips the script on creativity, celebrating both the people with the ideas and the ones who make it all happen behind the scenes. As two proud "not creatives", Jess and Nat wanted the branding to reflect their love of structure, process and, yes, spreadsheets.
So we built the entire visual world from that. A strict grid, a limited colour palette, and a design system inspired by the logic of a spreadsheet.

Turns out, spreadsheets can be fun.

Check out their podcast, episode 01 is now live and streaming from all channels. Follow and subscribe not to miss an episode, they have a great line up of guests for their first season.

#NotCreativePodcast #Branding #MotionDesign #DesignSystem

A year of firsts…
Our first proposal written with fingers crossed and snacks on standby.
Our first brave client who said, "we trust you."
Our first project that kept us up all night.
Our first time seeing our work on a bus.
Our first "what have we done?" wobble.
Our first time hearing, "you nailed it."
Our first win, first panic, first proud moment seeing it all come to life.
First time we realised: this thing’s got legs.

@badberries.studio turned one.
One year of growing something weird and bold together with @natashaszc, and still just getting started.

Big thanks to everyone who’s been part of this journey so far. Onto many more firsts!

@fluffsoula @gabrielfurukawa_ @will.b.motion @panos.jah @eduescanho @krissbeck @imnidiadias @kiel.d.m @vitorcerviphoto @puffypuffpuff_ @ajkhan.east @vmragona @mdn_studio_london @christoph_strohfeld @antonin.work @aarmanroy @felixfarjas @ricci_design_in_motion @ahsanulhoque90 @raphaellecoco @natiu.design @juanmanuelisola @keeper.design @federico.leggio @brndnwntrs @fatelaz @aroke.1 @nataliedoto @yuriikhomovskyi @josephtoereki @due_std @11amtv @raissa_pardini @masd.lab @greenmindzsoula @nathanbcrawford @jonas.jensson @vidusales @hijinks_collective @futurestoreslondon @hagarerez @_.ianwalker._ @h3nryforeman

📢 FINAL CALL! 📢

Less than 48 hours left to apply for Make Her Mark.

We’re giving one female founder the chance to transform their brand, completely free. If your business is ready for its next chapter, one that truly reflects your ambitions, @badberries.studio is here to help.

This opportunity is open to businesses of all kinds: charities, museums, festivals, startups, scale-ups, etc. If you’ve been running for at least a year, this could be for you.

Deadline: 10pm BST on Friday, 4 April

Apply or pass this on to someone who should!

Link in bio.

#MakeHerMark #FemaleFounders #Branding #kinetic #kinetictype #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #contemporarytype #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #motion #loop

📢 FINAL CALL! 📢

Less than 48 hours left to apply for Make Her Mark.

We’re giving one female founder the chance to transform their brand, completely free. If your business is ready for its next chapter, one that truly reflects your ambitions, @badberries.studio is here to help.

This opportunity is open to businesses of all kinds: charities, museums, festivals, startups, scale-ups, etc. If you’ve been running for at least a year, this could be for you.

Deadline: 10pm BST on Friday, 4 April

Apply or pass this on to someone who should!

Link in bio.

#MakeHerMark #FemaleFounders #Branding #kinetic #kinetictype #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #contemporarytype #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #motion #loop

📢 FINAL CALL! 📢

Less than 48 hours left to apply for Make Her Mark.

We’re giving one female founder the chance to transform their brand, completely free. If your business is ready for its next chapter, one that truly reflects your ambitions, @badberries.studio is here to help.

This opportunity is open to businesses of all kinds: charities, museums, festivals, startups, scale-ups, etc. If you’ve been running for at least a year, this could be for you.

Deadline: 10pm BST on Friday, 4 April

Apply or pass this on to someone who should!

Link in bio.

#MakeHerMark #FemaleFounders #Branding #kinetic #kinetictype #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #contemporarytype #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #motion #loop

📢 FINAL CALL! 📢

Less than 48 hours left to apply for Make Her Mark.

We’re giving one female founder the chance to transform their brand, completely free. If your business is ready for its next chapter, one that truly reflects your ambitions, @badberries.studio is here to help.

This opportunity is open to businesses of all kinds: charities, museums, festivals, startups, scale-ups, etc. If you’ve been running for at least a year, this could be for you.

Deadline: 10pm BST on Friday, 4 April

Apply or pass this on to someone who should!

Link in bio.

#MakeHerMark #FemaleFounders #Branding #kinetic #kinetictype #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #contemporarytype #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #motion #loop

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

It’s St. Patrick’s Day, and things just got a whole lot greener. 💚 ☘️

We’ve teamed up with @pepsico again to create a bold 7UP campaign for St. Patrick’s Day.

Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés.

Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre.

Big thanks to the PepsiCo team for the collaboration: @vidusales , Stephanie O'Connor, Fatima Heredia and Tamara Johnson

And to the @badberries.studio crew for making it happen. 🖤

The campaign’s live across Ireland, send us a picture in the comments if you spot it. 📸

Happy St. Patrick’s Day! ☘️

#stpatricksday #7up #campaign #design #green

Why are the barriers for women-led businesses still so high?

Despite the drive, innovation, and talent women bring to the table, the system continues to make it harder for them to succeed.

Only 2% of investment goes to female-led businesses. That’s not just unfair, it’s insane!

Make Her Mark is our @badberries.studio initiative focused on giving one woman-led business the tools to break through, to get seen, and to move their businesses forward.

The selected business will get:
- A complete branding package
- A bold visual system and identity
- Motion design to bring it to life
- Clear brand guidelines

Applications are open until 4th April. Link in bio.

Do you know someone who should apply? Tag them in a comment and share this with them.

#branding #makehermark #femalefounders

Why are the barriers for women-led businesses still so high?

Despite the drive, innovation, and talent women bring to the table, the system continues to make it harder for them to succeed.

Only 2% of investment goes to female-led businesses. That’s not just unfair, it’s insane!

Make Her Mark is our @badberries.studio initiative focused on giving one woman-led business the tools to break through, to get seen, and to move their businesses forward.

The selected business will get:
- A complete branding package
- A bold visual system and identity
- Motion design to bring it to life
- Clear brand guidelines

Applications are open until 4th April. Link in bio.

Do you know someone who should apply? Tag them in a comment and share this with them.

#branding #makehermark #femalefounders

Why are the barriers for women-led businesses still so high?

Despite the drive, innovation, and talent women bring to the table, the system continues to make it harder for them to succeed.

Only 2% of investment goes to female-led businesses. That’s not just unfair, it’s insane!

Make Her Mark is our @badberries.studio initiative focused on giving one woman-led business the tools to break through, to get seen, and to move their businesses forward.

The selected business will get:
- A complete branding package
- A bold visual system and identity
- Motion design to bring it to life
- Clear brand guidelines

Applications are open until 4th April. Link in bio.

Do you know someone who should apply? Tag them in a comment and share this with them.

#branding #makehermark #femalefounders

Only 2% of investment goes to female entrepreneurs. That’s not just a gap, it’s a chasm.

And we’re not here to wait for change. We’re here to push it forward. 💪

Today, we’re launching 'Make Her Mark', our @badberries.studio initiative that will give one women-led business a complete branding package, on us. 🤗

Strong branding can help attract investors, customers, and opportunities. This is our way of making a difference. ⚡

What’s included?

- A full brand identity, from strategy to design
- A bold visual system
- Motion design to bring it to life
- Clear brand guidelines

Applications are open until 4th April.

More details here:
https://www.badberries.studio/make-her-mark

Do you know a female founder who should apply? Tag them in a comment below and let’s spread the word!

Only 2% of investment goes to female entrepreneurs. That’s not just a gap, it’s a chasm.

And we’re not here to wait for change. We’re here to push it forward. 💪

Today, we’re launching 'Make Her Mark', our @badberries.studio initiative that will give one women-led business a complete branding package, on us. 🤗

Strong branding can help attract investors, customers, and opportunities. This is our way of making a difference. ⚡

What’s included?

- A full brand identity, from strategy to design
- A bold visual system
- Motion design to bring it to life
- Clear brand guidelines

Applications are open until 4th April.

More details here:
https://www.badberries.studio/make-her-mark

Do you know a female founder who should apply? Tag them in a comment below and let’s spread the word!

Our little showreel update is done with some of our latest work. which ones are your favourites? I still love the NBA stuff 🤸‍♂️

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#badberries #showreel #branding #brandingdesign #3d #kinetic #kinetictype #itsnicethat #typeinmotion #kinetictypography #typematters #typegang #helveticaposter #grafikfeed #fkndesign #graphicdesign #digitalarchive #contemporarytype #helveticaposter #femmetype #youaretypography #grafikmedia #bountyhuntersarchive #designeverywhere #motion #loop

🍌 Banana peel.

The banana is nature's most brilliant packaging design. It's not only serving as a protective layer to keep the fruit safe inside, it acts as an indicator for whether the fruit inside is ripe or not. Functional, simple and effective.

This was my answer when @designweekmag asked me to name something that is brilliantly designed, but overlooked.

Read my full interview to find out what else we talked about. Link in bio.

#banana #design #branding #packaging #motion #3d #badberries

🍌 Banana peel.

The banana is nature's most brilliant packaging design. It's not only serving as a protective layer to keep the fruit safe inside, it acts as an indicator for whether the fruit inside is ripe or not. Functional, simple and effective.

This was my answer when @designweekmag asked me to name something that is brilliantly designed, but overlooked.

Read my full interview to find out what else we talked about. Link in bio.

#banana #design #branding #packaging #motion #3d #badberries