David Soong
Photographer • Foodie • Traveler

A little pause in Hong Kong, with coffee on the table, the iconic harbour in front of us, and a team full of ideas for what comes next.
This trip gave us more than good dim sum, long walks, and a very fun color challenge across the city. It gave us time to slow down, laugh together, and reconnect on the things that matter most: why we do what we do, where we want to go, and how we keep showing up to create meaningful experiences for our clients.
In between all the roaming and the friendly competition, there were also conversations about the future, about growth, about creativity, and about the kind of work we want to keep putting into the world.
Life is made up of moments, and we’ve always believed the best ones are the ones that stay with you for years to come. Grateful for this team, this view, and this shared journey ahead.

Hong Kong looked different when each team had a color to chase.
Red, blue, green, yellow — four little missions that turned the city into a shared canvas
What followed involved a lot of walking, a lot of DimSum, and a healthy amount of competitive spirit.
A refreshing pause with Axioo Team in Hong Kong — filled with color, laughter, and the simple joy of being together.
Which one is your favorite color?

Hong Kong looked different when each team had a color to chase.
Red, blue, green, yellow — four little missions that turned the city into a shared canvas
What followed involved a lot of walking, a lot of DimSum, and a healthy amount of competitive spirit.
A refreshing pause with Axioo Team in Hong Kong — filled with color, laughter, and the simple joy of being together.
Which one is your favorite color?

Hong Kong looked different when each team had a color to chase.
Red, blue, green, yellow — four little missions that turned the city into a shared canvas
What followed involved a lot of walking, a lot of DimSum, and a healthy amount of competitive spirit.
A refreshing pause with Axioo Team in Hong Kong — filled with color, laughter, and the simple joy of being together.
Which one is your favorite color?

Hong Kong looked different when each team had a color to chase.
Red, blue, green, yellow — four little missions that turned the city into a shared canvas
What followed involved a lot of walking, a lot of DimSum, and a healthy amount of competitive spirit.
A refreshing pause with Axioo Team in Hong Kong — filled with color, laughter, and the simple joy of being together.
Which one is your favorite color?

What you see: a springtime pre-wedding session in Lake Como. What you don’t see: three drenched camera lenses.
Yes, they got soaked. Yes, we panicked. Thankfully, they survived! Watch “Behind the Shots” on our reels to see it 📸
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata
#axioo #axiooEurope #axiooItaly

What you see: a springtime pre-wedding session in Lake Como. What you don’t see: three drenched camera lenses.
Yes, they got soaked. Yes, we panicked. Thankfully, they survived! Watch “Behind the Shots” on our reels to see it 📸
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata
#axioo #axiooEurope #axiooItaly
What you see: a springtime pre-wedding session in Lake Como. What you don’t see: three drenched camera lenses.
Yes, they got soaked. Yes, we panicked. Thankfully, they survived! Watch “Behind the Shots” on our reels to see it 📸
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata
#axioo #axiooEurope #axiooItaly

What you see: a springtime pre-wedding session in Lake Como. What you don’t see: three drenched camera lenses.
Yes, they got soaked. Yes, we panicked. Thankfully, they survived! Watch “Behind the Shots” on our reels to see it 📸
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata
#axioo #axiooEurope #axiooItaly

What you see: a springtime pre-wedding session in Lake Como. What you don’t see: three drenched camera lenses.
Yes, they got soaked. Yes, we panicked. Thankfully, they survived! Watch “Behind the Shots” on our reels to see it 📸
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata
#axioo #axiooEurope #axiooItaly

Secure your seat for a day of collaboration and inspiration🌹
Di balik setiap momen pernikahan, ada proses, dedikasi, dan cerita yang dirangkai dengan sepenuh hati. Wedding Collective menghadirkan ruang kolaborasi untuk belajar, berbagi perspektif, dan tumbuh bersama. Satu hari penuh yang dirancang untuk memperkaya proses kreatif, membuka percakapan, dan memperluas koneksi bersama para kreator dan expert.
Melalui rangkaian sesi inspiratif, touch & try experience, dan networking, acara ini mengajak kamu untuk mengeksplorasi perspektif baru dalam berkarya.
🎟 Biaya registrasi: IDR 1.000.000
✨ 20 peserta terkonfirmasi pertama akan mendapatkan FREE 67mm Variable ND Filter (senilai hingga IDR 500.000)
📍 The Dharmawangsa, Jakarta
🗓 Selasa, 10 Februari 2026
⏰ Mulai 09.00 WIB
Daftar melalui: bit.ly/MSEP_WeddingCollective
#SonyIndonesia #SonyAlpha_ID #WeddingCollective

Secure your seat for a day of collaboration and inspiration🌹
Di balik setiap momen pernikahan, ada proses, dedikasi, dan cerita yang dirangkai dengan sepenuh hati. Wedding Collective menghadirkan ruang kolaborasi untuk belajar, berbagi perspektif, dan tumbuh bersama. Satu hari penuh yang dirancang untuk memperkaya proses kreatif, membuka percakapan, dan memperluas koneksi bersama para kreator dan expert.
Melalui rangkaian sesi inspiratif, touch & try experience, dan networking, acara ini mengajak kamu untuk mengeksplorasi perspektif baru dalam berkarya.
🎟 Biaya registrasi: IDR 1.000.000
✨ 20 peserta terkonfirmasi pertama akan mendapatkan FREE 67mm Variable ND Filter (senilai hingga IDR 500.000)
📍 The Dharmawangsa, Jakarta
🗓 Selasa, 10 Februari 2026
⏰ Mulai 09.00 WIB
Daftar melalui: bit.ly/MSEP_WeddingCollective
#SonyIndonesia #SonyAlpha_ID #WeddingCollective

Secure your seat for a day of collaboration and inspiration🌹
Di balik setiap momen pernikahan, ada proses, dedikasi, dan cerita yang dirangkai dengan sepenuh hati. Wedding Collective menghadirkan ruang kolaborasi untuk belajar, berbagi perspektif, dan tumbuh bersama. Satu hari penuh yang dirancang untuk memperkaya proses kreatif, membuka percakapan, dan memperluas koneksi bersama para kreator dan expert.
Melalui rangkaian sesi inspiratif, touch & try experience, dan networking, acara ini mengajak kamu untuk mengeksplorasi perspektif baru dalam berkarya.
🎟 Biaya registrasi: IDR 1.000.000
✨ 20 peserta terkonfirmasi pertama akan mendapatkan FREE 67mm Variable ND Filter (senilai hingga IDR 500.000)
📍 The Dharmawangsa, Jakarta
🗓 Selasa, 10 Februari 2026
⏰ Mulai 09.00 WIB
Daftar melalui: bit.ly/MSEP_WeddingCollective
#SonyIndonesia #SonyAlpha_ID #WeddingCollective

Secure your seat for a day of collaboration and inspiration🌹
Di balik setiap momen pernikahan, ada proses, dedikasi, dan cerita yang dirangkai dengan sepenuh hati. Wedding Collective menghadirkan ruang kolaborasi untuk belajar, berbagi perspektif, dan tumbuh bersama. Satu hari penuh yang dirancang untuk memperkaya proses kreatif, membuka percakapan, dan memperluas koneksi bersama para kreator dan expert.
Melalui rangkaian sesi inspiratif, touch & try experience, dan networking, acara ini mengajak kamu untuk mengeksplorasi perspektif baru dalam berkarya.
🎟 Biaya registrasi: IDR 1.000.000
✨ 20 peserta terkonfirmasi pertama akan mendapatkan FREE 67mm Variable ND Filter (senilai hingga IDR 500.000)
📍 The Dharmawangsa, Jakarta
🗓 Selasa, 10 Februari 2026
⏰ Mulai 09.00 WIB
Daftar melalui: bit.ly/MSEP_WeddingCollective
#SonyIndonesia #SonyAlpha_ID #WeddingCollective

Secure your seat for a day of collaboration and inspiration🌹
Di balik setiap momen pernikahan, ada proses, dedikasi, dan cerita yang dirangkai dengan sepenuh hati. Wedding Collective menghadirkan ruang kolaborasi untuk belajar, berbagi perspektif, dan tumbuh bersama. Satu hari penuh yang dirancang untuk memperkaya proses kreatif, membuka percakapan, dan memperluas koneksi bersama para kreator dan expert.
Melalui rangkaian sesi inspiratif, touch & try experience, dan networking, acara ini mengajak kamu untuk mengeksplorasi perspektif baru dalam berkarya.
🎟 Biaya registrasi: IDR 1.000.000
✨ 20 peserta terkonfirmasi pertama akan mendapatkan FREE 67mm Variable ND Filter (senilai hingga IDR 500.000)
📍 The Dharmawangsa, Jakarta
🗓 Selasa, 10 Februari 2026
⏰ Mulai 09.00 WIB
Daftar melalui: bit.ly/MSEP_WeddingCollective
#SonyIndonesia #SonyAlpha_ID #WeddingCollective

Pausing here, with gratitude — for health, for meaningful connections, and the lessons along the way. Couldn’t have done it without the amazing people in my life that challenge & support me in making 2025 a year worth remembering.
Ready to keep moving forward, one adventure at a time. Hello, 2026.
Celebrating Glenfiddich’s partnership with Aston Martin Formula One Team, here comes the limited-edition Glenfiddich 16-Year-Old.
Think maple syrup & caramelized ginger to start, silky layers of fresh fruit salad & chantilly cream on the palate.
Skillfully Crafted. Enjoy responsibly. Never drink and drive.
@glenfiddichwhisky #glenfiddichid #glenfiddich #AstonMartinF1
Four amazing years with the A1. It’s been my trusted workhorse through countless shoots and unforgettable moments. And now, I’m welcoming the A1 Mark II into the family.
Big thanks to @sonyalpha_id for taking my photography journey to the next level, giving me even more reasons to create, explore, and push the boundaries of what’s possible.
#sonya1mk2
Di episode kedua podcast #NgomonginAlpha, sekarang giliran Alpha Professional Photographer @fajarkristiono dan @awie yang berbagi cerita. Dari pertanyaan sederhana hingga obrolan soal pengalaman 76 workshop dalam setahun, semua ada di episode ini!
Dengar langsung percakapan mereka yang hangat, inspiratif, dan penuh tawa di My Sony Experience!
#SonyIndonesia #SonyAlpha_ID #NgomonginAlpha #SonyPodcast
The school holiday wasn’t just a break.
It redefined leisure as a cultural and emotional investment—proof that today’s consumers are looking for personal meaning in every experience.
#GDPVenture #PowerLunch #SchoolHoliday #BusinessGrowth #BusinessPotential #CulturalExperience #ExperienceEconomy #IndonesiaCulture #FamilyActivities
Tip number one when you’re in Lake Como, Italy: watch your steps!
Dimar’s already learned this the hard way… while David? He’s no help at all, just standing there laughing 😂 At this rate, if Dimar doesn’t learn, we might just have to get him a rearview mirror.
Courtesy of Kevin & Mabel
Photographer @awie #axiooDavid
Video Director @dimarbrata #axiooDimarBrata

💍 Shoot to Success: Wedding Photography Business Workshop
Belajar langsung dari maestro di balik lensa pernikahan Indonesia – David Soong 📸✨
Mau serius di dunia wedding photography? Atau ingin bawa bisnismu ke level selanjutnya?
Ikuti sesi eksklusif bareng Sony Alpha Professional ini – lengkap dengan practice bareng couple model di lokasi yang keren
📍 Pictniq, Gunungkidul
🗓️ Kamis, 17 Juli 2025
⏰ 13.00 – 17.00 WIB
HTM: Rp 100.000
Sharing Session + Practice with Couple Model
Supported by: Sony Indonesia @SonyAlpha_id
Wardrobe @naruzati.attire
Venue @pictniq
MUA @serpihanswaramakeup
Daftar di: https://www.doss.co.id/event/wedding/1087
Info lengkap: 0821-2213-4506 (DOSS Event)
DOSS | The Biggest Camera Store in Indonesia
Jakarta - Surabaya - Medan - Bali - Jogja - Bandung - Makassar

💍 Shoot to Success: Wedding Photography Business Workshop
Belajar langsung dari maestro di balik lensa pernikahan Indonesia – David Soong 📸✨
Mau serius di dunia wedding photography? Atau ingin bawa bisnismu ke level selanjutnya?
Ikuti sesi eksklusif bareng Sony Alpha Professional ini – lengkap dengan practice bareng couple model di lokasi yang keren
📍 Pictniq, Gunungkidul
🗓️ Kamis, 17 Juli 2025
⏰ 13.00 – 17.00 WIB
HTM: Rp 100.000
Sharing Session + Practice with Couple Model
Supported by: Sony Indonesia @SonyAlpha_id
Wardrobe @naruzati.attire
Venue @pictniq
MUA @serpihanswaramakeup
Daftar di: https://www.doss.co.id/event/wedding/1087
Info lengkap: 0821-2213-4506 (DOSS Event)
DOSS | The Biggest Camera Store in Indonesia
Jakarta - Surabaya - Medan - Bali - Jogja - Bandung - Makassar
After the chaos of the week, it's time to reset. Canggu's calling—with sunrise padel, sweaty Hyrox, and food so good it heals your soul.
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