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Aputure presents two new additions to our panel lineup. Build your sunbeam with the NOVA 9° 2x1, a hyper narrow beam panel with an Extended BLAIR light engine, ideal for throwing direct white light over great distances with pleasing, hard shadows. The NOVA 9° 2x1 3-Light Kit combines three panels in an array with a shallow footprint, with more output than a 12k tungsten lamp.

The NOVA II 1x1 reinvents the 1x1 panel form factor, with the color performance of the BLAIR-CG light engine and more output than most 2x1 panels. NOVA 9° and NOVA II panels share an accessory ecosystem and a structural design that achieves three goals normally at odds: low noise, low weight, and IP65 weather protection.

Learn more at the link in bio.

#films #video #cine #movie #director #photography #photoshoot #behindthescenes #shortfilm #setlife #camera #movies #cinematicvideo #photographer #videography #videos #production #videoproduction #bts #cinema #aputure

Meet the Aputure STORM 700x, your new favorite light. The STORM 700x brings the next generation BLAIR light engine to a popular and essential form factor used by on-the-go videographers, rental houses, and every type of production in between. With the included reflector, STORM 700x is more than 3x brighter at 3 meters than the LS 600x Pro, while remaining small and light enough to mount on a baby stand.

The BLAIR (Blue/Lime/Amber/Indigo/Red) light engine delivers the highest quality white light and greatest +/- green adjustability of any LED technology, and the engine’s indigo emitters enhance fluorescing materials like natural daylight and tungsten sources. The BLAIR light engine can also output saturated colors across more than 70% of Rec.2020 color space using Limited HSIC+ and x,y control modes.

The Aputure STORM family offers tunable white point source lamps with BLAIR light engines, and tunable color point source lamps with BLAIR-CG light engines. Innovative features and rugged build quality make the STORM family the most complete line of professional point source LED lights ever.

Learn more about your new favorite light at the link in bio.

#films #video #cine #movie #director #photography #photoshoot #behindthescenes #shortfilm #setlife #camera #movies #cinematicvideo #photographer #videography #videos #production #videoproduction #bts #cinema #aputure

Aputure reinvents the panel. Introducing the NOVA II 2x1, the first panel light to utilize the breakthrough BLAIR-CG light engine and the first fixture in the NOVA II family. NOVA II 2x1 casts high fidelity white light and rich colors never before seen in a panel, more than 90% of the Rec.2020 color gamut. The unique “focus-then-blend” optical formula maintains brightness when used both direct and diffused. You also don’t have to compromise: the structural design of the NOVA II allows it to achieve three goals normally at odds: low noise, low weight, and IP65 weather protection.

Learn more at the link in bio.

#films #video #cine #movie #director #photography #photoshoot #behindthescenes #shortfilm #setlife #camera #movies #cinematicvideo #photographer #videography #videos #production #videoproduction #bts #cinema #aputure #novaii

Some shots just feel right the moment you set up. ☀️📸

BTS from our STORM 700x campaign - full sun, day exteriors, and no compromise. Powered by BLAIR color technology, the STORM 700x and XT52 match each other, and the sun, seamlessly, recreating true daylight with total confidence.

This is the fixture that makes an actor forget there's a camera there.

#STORM700x #Aputure #OnSet #LightingDesign

No rain. No lighting. So we built both. 🌧️

We were able to pre plan this entire lighting setup using the new 3D Visualizer by @diagram_master @sidus.link using Sidus Link Pro.Download the app and check it out!

Nighttime rain scene essentials:

STORM 1000c — soft moonlight
STORM 1200x — rain backlight
STORM 400x — second actor backlight
STORM 80c (x3) — warm background motivation
NOVA II — cool background lift

Moonlight. Rain. Backlight.
Let’s roll cameras 🎥

Directed by: The Manning Brothers @markthemanning @zackthemanning
Actors: @aubreyhillkremer @honest2goddessss

#HowWeLitThis #aputure #aputurepartner #storm1200x #storm1000c

The 3-step office lighting fix:

1. kill the overheads (6000K + green shift = flat, unflattering)
2. rebuild with a directional soft source (STORM 400x)
3. control your practicals (B7c bulbs = consistent & dimmable)

Save this for your next talking-head setup. Your face will thank you.

#Aputure #LightingTips #ContentCreator #VideoProduction #StudioLighting

here’s an easy two light setup for your next photoshoot, sponsored by @aputure.lighting

team: @sana_ser @andyj.mori @brian_newbold_

#aputurepartner

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

How we filmed this candelit scene 🕯

➡️ Swipe for the breakdown.

Hot Points, One of Five! Early Career Tips for Filmmakers. Today’s focus: what’s in focus?

Follow for Part Two and save this for your next shoot. 🎬

#Cinematography #Filmmaking #FilmLighting #Gaffer #Aputure #OnSet #FilmTips #DP

I never thought I’d have a backyard ramp setup like this at my house… Let alone a comfortable zone that is accessible day AND night! Thanks @aputure.lighting + @cordaroys for making my dream a reality! 🎥 by @darryltocco

"I don’t want to just make a beautiful image. I want to evoke the emotion of the characters."

Cinematographer Eric Koretz doesn't see lighting as a technical requirement - he sees it as the bridge between the script and the audience.

When you stop lighting for the camera and start lighting for the emotion, the entire look changes.

#Aputure #LitByAputure #Cinematography #Filmmaking

The Aputure STORM 700x is an incredibly powerful and versatile light. Not only is it 700 watts, but it utilizes the new BLAIR light engine, allowing you to adjust the light anywhere from 2,500k-10,000k with +/- green adjustments as well. This is perfect for the majority of my work. Whether I’m lighting an interview in a bright office where windows are letting in large amounts of daylight, or I’m in a dark music studio with tungsten practicals, this is my new go-to workhorse.

#aputurepartner