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“If we work as Africans together, we do not need anybody else.”

Celebrating the African World Heritage Day with a great reminder from the iconic Azza Fahmy, Creative Director and Chairwoman of Azza Fahmy Jewellery.

Watch the full episode through the link in bio!📍

#Africa #heritage #culture #unity

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

#elbeit_highlight:

Azza Fahmy’s designs are based on Egyptian and Arab heritage as a primary source of inspiration, with each piece carrying the spirit of history infused with a contemporary touch. Her work draws from Arabic calligraphy, Islamic motifs, and folk tales, making every piece feel like a work of art that tells a unique story.

Over time, she succeeded in establishing her name in a highly competitive market, building an artistic identity that blends traditional craftsmanship with creative imagination.

Her two daughters, Amina and Fatma, grew up surrounded by the atmosphere of the workshop, learning the fine details of the craft from a young age.

As time passed, their relationship evolved into a true partnership. Amina chose to continue the design journey alongside her mother, adding her own distinctive touch to each piece, while Fatma pursued a career in marketing, supporting the brand from a different perspective while remaining an integral part of the family’s creative team.

In this way, Azza Fahmy’s story has become a living example of how creativity can be passed down from one generation to the next, and how a family can work as a unified entity to preserve the spirit of art and history.

@azzafahmy
@fatmaghaly
@aminaghali

#azzafahmy #craftsmanship #design #elbeitmagazine

Never thought I’d be a snow mountain top person.
اكتشفت نفسي 😳 #SwissAlps

Never thought I’d be a snow mountain top person.
اكتشفت نفسي 😳 #SwissAlps

Never thought I’d be a snow mountain top person.
اكتشفت نفسي 😳 #SwissAlps

In every family, she gathers, remembers, and carries. This Mother’s Day, we celebrate the women who hold the thread, keep the stories alive, and pass down what cannot be replaced.

في عيد الأم، نحتفي بالنساء اللاتي يستمر بهن سر الحياة جيلًا بعد جيل.

—

‎في مثل هذه الأوقات، نتمسك بالأمل، نؤمن بالسلام… ونعود دائمًا إلى العائلة.

In times like these, we hold on to hope, believe in peace… and always return to family.

In light of everything that is happening, our hearts remain anchored in hope and peace.

- The Azza Fahmy Family

Transmissions of emotion and knowledge through collections, enterprise and education. Learn how @Azzafahmy are ensuring a legacy of Egyptian-jewellery making continues #azzafahmy #tanktv

“Africa is a goldmine.”✨
But not in the way you think.

Azza Fahmy, Creative Director & Chairwoman of AFJ opens up about the hidden artistry she’s seen across the continent, and the power of what happens when we work together.🎙

Full episode live now. 📍 Link in bio.

#AzzaFahmy #INTHEVALLEY #Africa #Creativity

Co workers since 1983 😂 @fatmaghaly

There are almost as many manifestations of scarabs in ancient Egyptian art as there are beetle species in nature. Azza Fahmy and Amina Ghali spent years between temple walls and museum cases, between Luxor’s monuments and Petrie’s archaeological records.

The last chapter of ‘Journey through Ancient Egypt with Azza Fahmy’ explores the depth of research and immersion involved in designing an entire collection around this one remarkable symbol.

#AzzaFahmyJewellery #PreservingHeritage

Deir El- Medina was an ancient Egyptian village where artisans and craftsmen lived and trained. It is then no surprise that this site fascinated Azza Fahmy, who remains, despite years of dedicated research, in complete awe of the perfection of ancient Egyptian art.

“Journey through Ancient Egypt with Azza Fahmy” is a 4-part series that traces Azza’s lifelong pursuit of knowledge and the inspiration she draws from Egypt’s timeless heritage.

#AzzaFahmyJewellery #PreservingHeritage

⁨ مش معقولة لذاذتك بجد.
كل مرة بحضر لك حفلة بتكوني مقدمة حاجة جديدة، تخليني يا قاعدة مبتسمة يا مدمعة. أغاني كلنا عارفينها بس مش ممكن الواحد يتخيل انك ممكن تغنيها. ابدعتي امبارح - كل حد ابدع امبارح، نادر عباسي، الفرقة .. كله! Thank you for another unforgettable night ❤️ ‪@fatmasaid.sop‪@naderabbassi‪ @ahmedebeid73 ⁩