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The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

The Power Behind Her 💗

Last week we gathered to honor the mothers raising champions and the champions raising the next generation. Thank you to every woman who joined us in person, to those inspiring us from afar, and our partners for bringing the celebration to life @mackenziechilds @thejolenecoffee @parasolco 🌸

Question asked. Data Answered.

$2.35B in global revenue. 2x purchase intent. 1% of global sponsorship dollars.

The gap is the play. Full piece by @wesfelix22 in bio.

Question asked. Data Answered.

$2.35B in global revenue. 2x purchase intent. 1% of global sponsorship dollars.

The gap is the play. Full piece by @wesfelix22 in bio.

Question asked. Data Answered.

$2.35B in global revenue. 2x purchase intent. 1% of global sponsorship dollars.

The gap is the play. Full piece by @wesfelix22 in bio.

Question asked. Data Answered.

$2.35B in global revenue. 2x purchase intent. 1% of global sponsorship dollars.

The gap is the play. Full piece by @wesfelix22 in bio.

2 million followers vs. 100K with a fandom.

@cosette.chaput of @always.alpha says the brands that are winning in women’s sports are the ones looking past the vanity metrics — and into the engagement, the loyalty, and the conversion rates that actually move the needle.

#BusinessOfWomensSports #WomenInSports #SportsBusiness #WomenInBusiness

Entering our tennis era! Always Alpha has acquired Courtside Talent - welcoming Casey Reede as Head of Strategy & Growth and expanding our home for women redefining what’s possible on and off the court 🚀

Entering our tennis era! Always Alpha has acquired Courtside Talent - welcoming Casey Reede as Head of Strategy & Growth and expanding our home for women redefining what’s possible on and off the court 🚀

Grand Slam champion. Olympian. Philanthropist. Founder. Investor. Broadcaster. Change-maker. From winning the US Open to founding self-care brand, @docandglo, to creating opportunities for 15,000+ youth through her foundation, @sloanestephens has never just played the game, she’s redefined what it looks like to win on the court and far beyond it. Honored to be in her corner for what’s ahead.

Beauty brands focus on selling to women.
Parenting brands focus on selling to women.
Fashion brands focus on selling to women.

Yet all three categories are behind in women’s sports partnerships.

The logic gap is stunning: brands built entirely on female consumers are leaving women’s sports opportunities on the table while traditional sports sponsors dominate the space.

There are category-creation opportunities that will determine who owns those categories in five years in women’s sports.

Allyson Felix and Cosette Chaput break down the three wide-open categories CMOs are missing in this week’s Rising Tide 👉 link in bio.

Alpha U is officially open for enrollment!

Always Alpha’s summer internship program is accepting applications for our inaugural class. We’re looking for the next generation of leaders ready to shape the future of women’s sports.

Rising seniors and recent grads, this one’s for you.

Link in bio. Apply by 4/3/26.

Today and every day. Happy International Women’s Day ✨

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Meet the team behind the team 🤍

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Setting the table for the women shaping the future of sport.

📸 @alisonsuphotography

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Kicking off Women’s History Month with @always.alpha 🚀 A room full of strong women always inspires me. ✨

Performance. Discipline. Longevity. The foundation Becs Gentry built her career on. Now stepping into the role of HOKA’s latest Global Brand Ambassador.

🎥: @hoka