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Soak up the sun and soak in the shea☀️

Our Memorial Weekend Sale is here: get 25% off sitewide with code SOAKUP25 starting 5/21.

Your summer skin routine is calling 🌊

Soak up the sun and soak in the shea☀️

Our Memorial Weekend Sale is here: get 25% off sitewide with code SOAKUP25 starting 5/21.

Free shipping with minimum purchase of $59.

Good scents. Good ingredients. Good impact. 🧼✨

Meet Good Soap in six feel-good scents made to bring a little joy to your everyday routine:

🍊 Citrus: bright and zesty, for the main character
💜 Lavender Blossom: calm, soft, and ready for your everything shower
🌸 Cherry Blossom: light, sweet, and mood-lifting
💛 Golden Milk: warm, cozy, and comfort-coded
💚 Mint: fresh, cool, and instantly awake
🥥 Coconut: sunny, fresh, and vacation-adjacent (without smelling like sunscreen)�

Now available @amazon and @wholefoods

Good scents. Good ingredients. Good impact. 🧼✨

Meet Good Soap in six feel-good scents made to bring a little joy to your everyday routine:

🍊 Citrus: bright and zesty, for the main character
💜 Lavender Blossom: calm, soft, and ready for your everything shower
🌸 Cherry Blossom: light, sweet, and mood-lifting
💛 Golden Milk: warm, cozy, and comfort-coded
💚 Mint: fresh, cool, and instantly awake
🥥 Coconut: sunny, fresh, and vacation-adjacent (without smelling like sunscreen)�

Now available @amazon and @wholefoods

Good scents. Good ingredients. Good impact. 🧼✨

Meet Good Soap in six feel-good scents made to bring a little joy to your everyday routine:

🍊 Citrus: bright and zesty, for the main character
💜 Lavender Blossom: calm, soft, and ready for your everything shower
🌸 Cherry Blossom: light, sweet, and mood-lifting
💛 Golden Milk: warm, cozy, and comfort-coded
💚 Mint: fresh, cool, and instantly awake
🥥 Coconut: sunny, fresh, and vacation-adjacent (without smelling like sunscreen)�

Now available @amazon and @wholefoods

Joy in every step ✨

From the hands that make it to the rhythm that carries it. This is care, rooted in community.

Alaffia was founded on a promise by our founder to never forget home. Today, that promise lives through women-led cooperatives in West Africa and a model that has impacted over 250,000 lives.

Celebrating the women behind it all.

Joy in every step ✨

From the hands that make it to the rhythm that carries it. This is care, rooted in community.

Alaffia was founded on a promise by our founder to never forget home. Today, that promise lives through women-led cooperatives in West Africa and a model that has impacted over 250,000 lives.

Celebrating the women behind it all.

(Español 👇🏽) 🌿a d🌿 This OFFERING with @alaffia is a celebration of every woman who uses her love, care, softness, strength, and power of creation to bring more light into the world. Mothers of humans, animals, land, businesses, projects…. This is for you.✨

🌿We’re gifting one of you a basket filled with nourishing, non-toxic, plant-based products to support your rituals and well-being.

To enter:
🌿 Follow @Alaffia
🌿 Follow me @waterthruskin
🌿 Tag in the comments someone you would love to share this with.

That’s it! We’ll announce the winner on May 31st.
PS: Instagram is not responsible for this gifting.

- - - -

Esta OFRENDA especial junto a @alaffia es una celebración de cada mujer que utiliza su amor, su energía, su dulzura, su fortaleza y su poder de creación para traer más luz al mundo. Madres de humanos, de animales, de tierra, de negocios, de proyectos... Esto es para ustedes.✨

🌿Vamos a regalarle a una de ustedes una canasta repleta de productos nutritivos, no tóxicos y de origen vegetal para apoyar sus rituales y su bienestar.

Para participar:
🌿 Sigue a @Alaffia
🌿 Sígueme a mí: @waterthruskin
🌿 Etiqueta en los comentarios a alguien con quien te encantaría compartir esto.

¡Eso es todo! Anunciaremos a la ganadora el 31 de mayo.
P.D.: Instagram no se hace responsable de este regalo.

Today, in this season of honoring mother, Alaffia observes Ina Day — a day to honor our founder’s mother, whose life, strength, and humanity inspired the creation of Alaffia.

Ina’s life taught us that humility, compassion, and care for others are forms of strength.

Today we pause to honor that all women sacrifice to make futures possible. We celebrate carrying their legacy forward through care, dignity, and community. 💛

Today, in this season of honoring mother, Alaffia observes Ina Day — a day to honor our founder’s mother, whose life, strength, and humanity inspired the creation of Alaffia.

Ina’s life taught us that humility, compassion, and care for others are forms of strength.

Today we pause to honor that all women sacrifice to make futures possible. We celebrate carrying their legacy forward through care, dignity, and community. 💛

Today, in this season of honoring mother, Alaffia observes Ina Day — a day to honor our founder’s mother, whose life, strength, and humanity inspired the creation of Alaffia.

Ina’s life taught us that humility, compassion, and care for others are forms of strength.

Today we pause to honor that all women sacrifice to make futures possible. We celebrate carrying their legacy forward through care, dignity, and community. 💛

End of Earth Month but the shea trees we’ve planted over the years keep growing 🌱

Our ongoing tree planting initiative will support land, livelihoods, and future generations.

Because the work doesn’t stop at the end of the month, we aim to help it grow over time💛

GIVEAWAY: Rooted in goodness, steeped in care 🌍💛

@alaffia and @numiorganictea are teaming up to celebrate Earth Month with a giveaway that feels as good as the good it does. Featuring Numi jasmine pearl tea and Alaffia everyday coconut and shea favorites.

Enter to win:
• Follow @alaffia + @numiorganictea
• Like this post
• Tag someone who loves a little self-care (each tag = 1 entry)
✨ BONUS entry: share to your stories!

Giveaway closes on 5/4/26 by 5pm PST. Open to contiguous U.S. residents, 18+ only. One (1) winner will be randomly chosen from all entries and notified via DM from the @alaffia official account. Please block/report any spam accounts. This promotion is in no way sponsored, endorsed, administered by, or associated with Meta, Instagram, or Facebook.

No unnecessary packaging or ingredients. Just a simple bar that cleanses, refreshes, and moisturizes with our signature shea🫧

Good for the people and planet since 2003 🌍💛

This Earth Day and every day, we celebrate the impact behind every product.

We partner with our women-led cooperatives in West Africa to handcraft indigenous ingredients like unrefined fair trade shea butter and authentic African black soap. Our sourcing model goes beyond ingredients, helping fund community empowerment projects that support long term sustainability.

Together we’re cultivating a movement of beauty, equality, and empowerment.

25% off all Alaffia body care at @sprouts for Earth Month 💛

April 22–May 5, the perfect time to stock up!

Plus, enjoy Sprouts loyalty app members enjoy 3x rewards from 4/29 - 5/13!

The everything shower isn’t complete without it💛

A whipped blend of unrefined, certified Fair Trade shea butter and coconut oil melts into skin to deeply nourish and keep you soft long after you step out.

Natural lavender oil seals the deal! 🫧