AdTechGod
The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. Founder: AdTechGod®️ Co/-founder /CMO @marketecturetv
DIRECTV Advertising came up with a pretty clever Upfronts campaign this year.
The idea is simple: Upfront Week already reflects what DIRECTV does every day by bringing the entire TV ecosystem together in one place.
So they turned the week itself into the campaign, with activations spanning flights, Times Square, transit hubs, branded rides, and more across NYC.
#AD
@directv Advertising came up with a pretty clever Upfronts campaign this year.
The idea is simple: Upfront Week already reflects what DIRECTV does every day by bringing the entire TV ecosystem together in one place.
So they turned the week itself into the campaign, with activations spanning flights, Times Square, transit hubs, branded rides, and more across NYC.
#AD
Anyone else trying to stay calm on their way to the airport by making memes?
Thanks for a great event @possible.event

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

What does the NFL, WNBA, NBC Universal, Warner Bros Discovery, Tatari, WeightWatchers, Kargo, Pete & Gerry’s, Dentsu, MIQ, BranchLab, Pubmatic, Viant, MiQ and more all have in common?
They’ll all be speaking at Marketecture Live.

Have you registered yet?
@betches , @adweek , Blitzscaling, @tvrev ,Rasen Berger Media, @tubefilter , @televisaunivision , @google Ad Manager,

Have you registered yet?
@betches , @adweek , Blitzscaling, @tvrev ,Rasen Berger Media, @tubefilter , @televisaunivision , @google Ad Manager,

Have you registered yet?
@betches , @adweek , Blitzscaling, @tvrev ,Rasen Berger Media, @tubefilter , @televisaunivision , @google Ad Manager,

Have you registered yet?
@betches , @adweek , Blitzscaling, @tvrev ,Rasen Berger Media, @tubefilter , @televisaunivision , @google Ad Manager,

Have you registered yet?
@betches , @adweek , Blitzscaling, @tvrev ,Rasen Berger Media, @tubefilter , @televisaunivision , @google Ad Manager,

Why I started with Jeff?
I asked myself what I should post first. Given that we’ve been trying to get Jeff Green for the better part of three years, starting with Jeff felt right. Although everyone is incredible.
If you know the backstory and how long I chased him, you’ll understand how excited I am about this.
Don’t believe me? Go to sp500plus.com and see for yourself.
@thetradedesk , @horizonmediainc , @ispottv , @tvrev , @omnicommedia , @peopleinc , @adweek , @collemcvoy ,Next In Media.

Why I started with Jeff?
I asked myself what I should post first. Given that we’ve been trying to get Jeff Green for the better part of three years, starting with Jeff felt right. Although everyone is incredible.
If you know the backstory and how long I chased him, you’ll understand how excited I am about this.
Don’t believe me? Go to sp500plus.com and see for yourself.
@thetradedesk , @horizonmediainc , @ispottv , @tvrev , @omnicommedia , @peopleinc , @adweek , @collemcvoy ,Next In Media.

Why I started with Jeff?
I asked myself what I should post first. Given that we’ve been trying to get Jeff Green for the better part of three years, starting with Jeff felt right. Although everyone is incredible.
If you know the backstory and how long I chased him, you’ll understand how excited I am about this.
Don’t believe me? Go to sp500plus.com and see for yourself.
@thetradedesk , @horizonmediainc , @ispottv , @tvrev , @omnicommedia , @peopleinc , @adweek , @collemcvoy ,Next In Media.

Why I started with Jeff?
I asked myself what I should post first. Given that we’ve been trying to get Jeff Green for the better part of three years, starting with Jeff felt right. Although everyone is incredible.
If you know the backstory and how long I chased him, you’ll understand how excited I am about this.
Don’t believe me? Go to sp500plus.com and see for yourself.
@thetradedesk , @horizonmediainc , @ispottv , @tvrev , @omnicommedia , @peopleinc , @adweek , @collemcvoy ,Next In Media.

Why I started with Jeff?
I asked myself what I should post first. Given that we’ve been trying to get Jeff Green for the better part of three years, starting with Jeff felt right. Although everyone is incredible.
If you know the backstory and how long I chased him, you’ll understand how excited I am about this.
Don’t believe me? Go to sp500plus.com and see for yourself.
@thetradedesk , @horizonmediainc , @ispottv , @tvrev , @omnicommedia , @peopleinc , @adweek , @collemcvoy ,Next In Media.

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!

We’ve got a few more sessions to announce over the next few days, but most (if not all) are already live on the website.
We’re just three weeks out from Marketecture Live: Consumers in Control, and the team has absolutely crushed it with the speaker lineup, venue, promotions, and everything in between.
If you haven’t registered yet, now’s the time.
-Brands and agencies attend free.
-Publishers get a reduced rate.
-AdTech companies, shoot me a DM and I’ll send you a code to save a bit on general admission.
See you in NYC!
Marketecture Live in NYC on March 10 & 11 is different than those other conference. Register now before we sell out.
Video credit: @there_i_ruined_it
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