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The May issue of ADWEEK just dropped and this month, we’re spotlighting the Marketing Vanguard Award winners.

Spanning a number of business sectors including finance, auto, retail, beauty, and education, these top CMOs utilize their visibility and voice to drive their business, proving themselves indispensable to their CEOs, colleagues, teams, and boards.

Head to the 🔗 in bio for more on our class of marketing executives who are striding into the next chapter of the industry with eyes wide open

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity.

ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.

Despite more entertainment options than ever before, our 2026 honorees broke through by tapping into our shared humanity.

Congratulations to our honorees. 🏆

See the full list at the link in our bio.

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Through creativity, charisma, and unrelenting work ethic, these chief marketers are setting the standard of effective leadership and paving the way for the next generation.

What distinguishes our 2026 Marketing Vanguard Awards honorees is their commitment to their teams as well as the customers who trust their companies. Keeping up with the pace of change is one thing—ensuring that people don’t get left out of the conversation is what elevates their work.

Congratulations to our honorees! 🏆 Learn more about them at the 🔗 in bio

Raise your hand if you're excited for the 30th season of the @WNBA ✋ ✋ ✋

Last year at ADWEEK House: The Raceway, President of the @LVAces Nikki Fargas shared background on how the the team has grown over the years and how investment across the league from brands, advertisers, and more have continued to pay off.

@latingrammys winner @joaquina is very intentional with her brand partnerships. ‼️

Here’s what the artist had to say at ADWEEK House Possible about what brands should know about her to make a collaboration feel right.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

This week’s best ads leaned into humor and unexpected casting from @tchalamet picking a dream @fifaworldcup squad for @adidas to a 94-year-old mom outshining a Hollywood star. @canva launched its new brand platform with an absurd squirrel stunt in Brooklyn, @lewishamilton shared an unscripted dinner for @sanpellegrino_official, @liquiddeathbrought outdoor danger, and @disneyplus reminded us that great stories can last a lifetime.

🔗 in bio for more.

@tchalamet stars as a soccer fan in @adidas’ five-minute short film “Backyard Legends.”

In the story, he teams up with @trinity_rodman, @lamineyamal, and @judebellinghamto take on three street-soccer kids, with cameos from @badbunnypr, @leomessi, and @davidbeckham.

The film ties to Adidas’ “You Got This” message and focuses on playing for fun, not pressure.

It’s also the centerpiece of Adidas’ push around the 2026 @fifaworldcup in North America. As a top-tier @fifa partner, Adidas is betting big on soccer’s growing U.S. audience withHarris Poll data saying 65% of Americans now call themselves soccer fans.

Adidas North America’s svp of brand marketing Chris Murphy said the brand is putting “tremendous effort” into this moment.

🔗 in bio for more and the full spot.

The release of the highly anticipated @michaelmovie has reignited public interest with one of the most shocking moments in pop culture history: the 1984 @pepsi commercial accident that left @michaeljackson with severe burns.

In ADWEEK’s new series “The History of Advertising,” senior editor @klararob examines the tragic accident and its profound impact on Jackson’s life, as well as its implications for Pepsi at the time.

What do you think of the resurgence and the new film?

Citing an estimated 235 million pounds of avocados imported to the U.S. leading up to Cinco de Mayo, @AvocadosFromMexico teamed up with @Diego Boneta to release five special flavors of guacamole.

The brand brought the flavors to Hudson Yards with a "Guaco Truck," where folks could try one of the five new recipes: Mama Boneta's Guac, Fiesta Guacamole, Roasted Corn Guacamole, Spicy Dill Pickle Guacamole, and Hot Honey Guacamole.

If chips aren't your vehicle of choice, Avocados From Mexico allowed folks to bring any dish and get it topped with one of the five flavors of guac at the truck, a situation that CEO Alvaro Luque called a "reverse food truck."

Cinco de Mayo commemorates Mexico's victory at the Battle of Puebla—and while it's recognized more in the U.S. than it is in Mexico, Diego Boneta will be spending the day in NYC proudly celebrating his culture.

Boots on, phone charged, drink cold… Club Magenta was the ultimate @stagecoach reset. 🤠

@tmobile’s Club Magenta brought the shade, the charging stations, and a killer view plus fun surprises like custom cowboy hats and a partnership wth @teddyswims.

The company isn’t just showing up at festivals this year, but elevating the experience.

@VoxMedia, the company known for brands like @Eater and @NYMag, is expected to unwind parts of its portfolio in the coming months via a combination of sales, spin-offs, and divestitures, according to five people familiar with the company and its finances.

Since the pandemic, the value of Vox Media has been shrinking faster than its constituent elements can be optimized, according to three of the people.

That reality spurred chief executive Jim Bankoff to begin exploring potential exit strategies for the company several years ago. The $100 million investment Vox Media received from @PenskeMedia Company in 2023, widely interpreted inside the company as a prelude to acquisition rather than a vote of confidence, has only accelerated the expectation.

“The value that these businesses once held is shrinking,” said one person close to the business. “It’s harder to compete now than ever. It doesn’t feel like it is getting more valuable.”

Vox Media declined to comment on the record.

Head to the 🔗 in bio for more from @markstenberg3

There’s nothing like a heart 2 heart in the desert. 🥹

@teddyswims is all about connecting with fans through heavy lyrics and honest messaging. At @stagecoach, Teddy stopped by @tmobile’s Club Magenta to share what connection means to him as his career continues to rise.