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adfest

ADFEST

ADFEST 2026, ๐‡๐ฎ๐ฆ๐š๐ง+ ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ, ๐Ÿ๐Ÿ— - ๐’๐š๐ญ๐ฎ๐ซ๐๐š๐ฒ, ๐Ÿ๐Ÿ ๐Œ๐š๐ซ๐œ๐ก ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” in Pattaya, Thailand.

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๐Ÿ”Š๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐’๐ก๐จ๐ฎ๐ญ๐จ๐ฎ๐ญ๐Ÿ”Š
With 3.5 million Vaseline "hacks" floating around social, Ogilvy found an ingenious solution to put an end to them. As the saying goes, If you canโ€™t beat them, join them. Vaseline and Ogilvy turned mythbusters, using science to give the ultimate 'blue tick' of approval in "๐•๐š๐ฌ๐ž๐ฅ๐ข๐ง๐ž ๐•๐ž๐ซ๐ข๐Ÿ๐ข๐ž๐".

A Grande, three Golds, and a Silver at ADFEST 2026 later, the play worked.

More on how they pulled it off. ๐Ÿ‘‡
visit News Section at www.ADFEST.com

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #VaselineVerified #OgilvySingapore #Vaseline

4
11 hours ago

๐€๐ˆ ๐ข๐ฌ๐ง'๐ญ ๐ญ๐ก๐ž ๐ญ๐ก๐ซ๐ž๐š๐ญโ€”๐ฌ๐š๐ฆ๐ž๐ง๐ž๐ฌ๐ฌ ๐ข๐ฌ.

The secret to cutting through the clutter isn't mastering the engineering of AIโ€”itโ€™s mastering how it makes people feel. Yasuharu Sasakiโ€™s session at ADFEST reminded us that being "AI-native" is only half the battle. We must stay "Human-native" to keep the soul in our work. ๐Ÿ‘‡

Read more in the News Section at www.ADFEST.com

#ADFEST2026 #HumanizingBrands #CreativeAI #YasuharuSasaki #Dentsu

2
2 days ago

๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐ฐ๐จ๐ซ๐ญ๐ก ๐ซ๐ž๐ฉ๐ฅ๐š๐ฒ๐ข๐ง๐ .

In this weekโ€™s ADFEST Moments, ๐‡๐š๐ง๐ง๐š๐ก ๐‚๐ก๐š ๐Ÿ๐ซ๐จ๐ฆ ๐ˆ๐๐๐Ž๐‘๐„๐ƒ, ๐’๐ž๐จ๐ฎ๐ฅ shares a perspective that still lands: the strongest ideas start with human insight.

Press play for a quick reminder that creativity connects deeper when people stay at the center.

@innored

#ADFEST2026 #TBTADFESTMoments #HumanPlus

17
6 days ago

โœจ ๐…๐ž๐ž๐๐›๐š๐œ๐ค ๐ฉ๐š๐ฒ๐ฌ ๐จ๐Ÿ๐Ÿ! โœจ
Huge congrats to ๐€๐ฎ๐ซ๐จ๐ซ๐š ๐‚๐ก๐จ๐ฎ, our lucky draw winner! ๐Ÿ†
๐ŸŽŸ๏ธBy sharing her feedback on ADFEST 2026, Aurora has won a ๐Ÿ๐ซ๐ž๐ž ๐ฉ๐š๐ฌ๐ฌ ๐ญ๐จ ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ•! ๐ŸŽŸ๏ธ
See you next year!
#ADFEST2027

15
1 weeks ago

๐Ÿ”Š๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐’๐ก๐จ๐ฎ๐ญ๐จ๐ฎ๐ญ๐Ÿ”Š
Kicking off our Campaign Shoutout, a massive shoutout to the team at ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž for their "๐†๐š๐ซ๐ฎ๐๐š ๐‘๐š๐ค๐ฌ๐ก๐š๐ค" for ๐ƒ๐’๐ ๐Œ๐ฎ๐ญ๐ฎ๐š๐ฅ ๐…๐ฎ๐ง๐.

663 million people. One festival held once every 144 years. This is a masterclass in blending the old, the new, the culture, the myth, and the tech to solve a problem in real-time.

The way they cracked it is worth a closer look.๐Ÿ‘‡
Visit www.ADFEST.com and head to News section.

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #GarudaRakshak #DentsuCreative #DSPMutualFund

6
1 weeks ago

๐Ÿ’Celebrate the giants in our lives this ๐Œ๐จ๐ญ๐ก๐ž๐ซโ€™๐ฌ ๐ƒ๐š๐ฒ๐Ÿ’ with ๐Ÿ’ค"๐’๐ฅ๐ž๐ž๐ฉ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐†๐ข๐š๐ง๐ญ"๐Ÿ’ค for ๐๐ž๐ฅ๐ฅ by ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐ˆ๐ง๐œ., Tokyo.
Brand: @nell_mattress
Advertiser: Morght Co., Ltd.
Agency: @dentsu Inc., Tokyo
Media Agency: Dentsu Live Inc., Tokyo
PR Agency: @skew.inc, Tokyo
Film Production Company: @pyramid_film_inc, Tokyo
Print Production Company: J.C. Spark Inc., Tokyo
Case VDO: https://youtu.be/YTTMCLmXvvg
#ADFESTLotusAwards#MothersDay

11
1 weeks ago

โณ๐“๐๐“ ๐€๐ƒ๐…๐„๐’๐“ ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฌโณ
Introducing ๐Ÿ’ฌ๐€๐ƒ๐…๐„๐’๐“ ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฌ๐Ÿ’ฌโ€”a #TBT series featuring testimonials from the humans at ADFEST 2026, sharing their human+ moments.
@sambillen@primary_color_music@primary.color.music.japan
#ADFEST2026 #TBTADFESTMoments #HumanPlus

18
1 weeks ago

Missed some sessions at ADFEST? Weโ€™ve got you.
๐Ÿฟ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ฐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐›๐ข๐ง๐ ๐ž-๐ฐ๐š๐ญ๐œ๐ก.๐Ÿฟ
๐Ÿ‘‰ ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐ญ๐จ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ๐ž๐ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐๐ž๐ฅ๐ž๐ ๐š๐ญ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ.

12
2 weeks ago

Missed some sessions at ADFEST? Weโ€™ve got you.
๐Ÿฟ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ฐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐›๐ข๐ง๐ ๐ž-๐ฐ๐š๐ญ๐œ๐ก.๐Ÿฟ
๐Ÿ’กVisit www.ADFEST.com and get inspired from the comfort of your couch.๐Ÿ’ก
๐Ÿ‘‰ ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐ญ๐จ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ๐ž๐ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐๐ž๐ฅ๐ž๐ ๐š๐ญ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ.
#ADFEST2026 #HumanPlus

5
2 weeks ago

This ๐Ÿ—ž๏ธ๐–๐จ๐ซ๐ฅ๐ ๐๐ซ๐ž๐ฌ๐ฌ ๐…๐ซ๐ž๐ž๐๐จ๐ฆ ๐ƒ๐š๐ฒ๐Ÿ—ž๏ธ, we celebrate the power of@annaharnews' ๐Ÿ–‹๏ธ๐Ÿ“ฐ"๐€๐œ๐ญ๐ข๐ฏ๐ž ๐‰๐จ๐ฎ๐ซ๐ง๐š๐ฅ๐ข๐ฌ๐ฆ"๐Ÿ“ฐ๐Ÿ–‹๏ธ by @impactbbdo .
Because a free press is the heartbeat of a free society. Drive the change." ๐Ÿ‘Š
Brand & Advertiser: @annaharnews
Agency: @impactbbdo, Dubai
Case VDO: https://youtu.be/5-lsc2lmT48?si=YNfG5_yTkbIRoO-K
#ADFESTLotusAwards#WorldPressFreedomDay #WPFD

6
2 weeks ago

๐Ÿ‘ท๐Ÿ‘ฉโ€๐Ÿญ๐Ÿง‘โ€๐Ÿ’ผ๐Ÿง‘๐Ÿฝโ€โš•๏ธ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผThis ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐–๐จ๐ซ๐ค๐ž๐ซ๐ฌโ€™ ๐ƒ๐š๐ฒ, weโ€™re celebrating the grit & grind with โ€œ๐‚๐ซ๐š๐Ÿ๐ญ๐ฆ๐š๐ง.๐’๐ก๐ข๐ฉ๐ฌโ€ by ๐‡๐š๐ค๐ฎ๐ก๐จ๐๐จ ๐†๐ซ๐š๐ฏ๐ข๐ญ๐ฒ ๐ˆ๐ง๐œ. & ๐‡๐š๐ค๐ฎ๐ก๐จ๐๐จ ๐‚๐š๐›๐ข๐ง ๐ˆ๐ง๐œ., Tokyo.
Because behind every masterpiece is a pair of tired hands and a relentless spirit. ๐Ÿ› ๏ธโœจ
Brand & Advertiser: Ships
Agency: Hakuhodo Gravity Inc., Tokyo/Hakuhodo Cabin Inc., Tokyo
Film Production Company: Hakuhodo Cabin Inc., Tokyo
Case VDO: https://youtu.be/5yhj5TQnieQ
#ADFESTLotusAwards #InternationalWorkersDay #MayDay #LabourDay

10
2 weeks ago

This ๐Ÿ’ƒ๐Ÿป๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ƒ๐š๐ง๐œ๐ž ๐ƒ๐š๐ฒ๐Ÿ•บ๐Ÿป, weโ€™re celebrating the incredible "๐–๐š๐ฏ๐ž๐ฌ ๐จ๐Ÿ ๐–๐ข๐ฅ๐ฅ ๐๐จ๐ฐ๐ž๐ซ๐ž๐ ๐›๐ฒ ๐๐“๐“" by ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐ˆ๐ง๐œ.& ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž that redefine movement beyond physical limits.
Brand: NTT Human Informatics Laboratories
Advertiser: NTT
Agency: @dentsu Inc., Tokyo/@dentsu.creative, Amsterdam @dentsu_lab
PR Agency: @dentsu.creative, London/Ingenuity, London/Platinum Inc., Tokyo
Film Production Company: @wowinc_jp, Tokyo
Special Effects Company: @wowinc_jp , Tokyo
Sound Production Company: @tracksandfields, Tokyo
Case VDO: https://youtu.be/9047RCg3F0Q
#ADFESTLotusAwards #InternationalDanceDay

9
3 weeks ago

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