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For the second year in a row, IMPACT BBDO leads the Middle East and North Africa at the 2026 One Show.

The One Show is one of the world’s most prestigious global awards programs in advertising, design, and digital marketing. Hosted annually by The One Club for Creativity in New York City, it celebrates creative excellence, bold ideas, and innovation that moves culture forward.

Congrats to the best teams and brand partners in the region!

#IMPACTBBDO #BBDO #OneShow #Omnicom

Great agency Townhall delivered by Omnicom Advertising’s Noah Khan @noahkhan . A sharp session on how technology and data can help make stronger creative decisions before campaigns go live. 🤩

#IMPACTBBDO

5 trophies at the 2026 Clio Awards - the most in the region. Here’s to the most amazing teams and the bravest brand partners.

#IMPACTBBDO #BBDO #ClioAwards

5 trophies at the 2026 Clio Awards - the most in the region. Here’s to the most amazing teams and the bravest brand partners.

#IMPACTBBDO #BBDO #ClioAwards

5 trophies at the 2026 Clio Awards - the most in the region. Here’s to the most amazing teams and the bravest brand partners.

#IMPACTBBDO #BBDO #clioawards

IMPACT BBDO’s latest work in collaboration with the amazing team at Lay’s:

At the FIFA World Cup 2026, it’s No Lay’s, No Game! Watch Saudi football legends battle it out to see who hosts the biggest watch party in the kingdom.

#FIFAWorldCup #NoLaysNoGame #IMPACTBBDO #BBDO #Lays

IMPACT BBDO’s latest work in collaboration with the amazing team at Lay’s:

At the FIFA World Cup 2026, it’s No Lay’s, No Game! Watch Saudi football legends battle it out to see who hosts the biggest watch party in the kingdom.

#FIFAWorldCup #NoLaysNoGame #IMPACTBBDO #BBDO #Lays

Ghassan Kassabji, IMPACT BBDO Dubai CEO and CGO MENA, shares his thoughts on a big topic. Read the full article on Campaign Middle East.

#IMPACTBBDO #BBDO

Our campaign for VIM in collaboration with BBDO PAKISTAN tackles a normalised practice in many Pakistani homes: domestic workers being served on seperate plates or utensils from family members, often justified under the guise of hygiene.

Recognising this contradiction at the heart of its brand values and brand promise, Vim launched a creative intervention that transcended traditional activism messaging: a redesigned dinner set of 6+1 identical plates that removed the visual cue of exclusion from the dining table.

The ‘No Dishcrimination Dinner Set’ delivered a 57 per cent sales uplift, while registering 377 million social media views, and leading to a 3.8 per cent advocacy lift, significantly above the 0.2 per cent regional benchmark.

#IMPACTBBDO #BBDO @bbdo @unilever

Our Regional CCO Ali Rez will be on the jury for the 2026 APAC Effie Awards, looking out for the most effective campaigns of the year, and the creativity that sets them apart!

#IMPACTBBDO #BBDO #APACEffies #effies

Big congrats to Rizek Jildeh at Adpro& for his nomination on the Cannes Lions Brand Experience & Activation jury!

#IMPACTBBDO #BBDO #Adpro& #CannesLions

The ACE Report by Lürzer’s Archive is a global ranking that tracks the most awarded and consistently performing creative work from the top agencies in the world.

We are proud to be the No.1 Network agency in MENA on the rankings and amongst the Top 50 in the world.

Congrats to all our brand partners and our teams!

#IMPACTBBDO #BBDO #LurzersArchive #ACEReport

6 finalists in the One Show. Most in the MENA region. Fingers thoroughly crossed.

#IMPACTBBDO #BBDO #OneShow