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Agriculture has changed a lot over the last 20 years, and it's not slowing down.

On today's episode of The Dirt PodKast, we sit down with Ben Graham, President of @adfarm, to talk about how agriculture has evolved—from communication to ag tech—why some innovations take off while others don't and where things are headed over the next 20 years.

Tune in at the link in bio. 🎧

Everyone’s bringing ideas to NAMA. We’re bringing farmers.

No filters. No fluff. Just real conversations about:
• What gets adopted
• What gets ignored
• What actually works

Join us at our Farm Voice Producer Panel @officialNAMA April 17 at 9 am to gain insights straight from the farm.

Everyone’s bringing ideas to NAMA. We’re bringing farmers.

No filters. No fluff. Just real conversations about:
• What gets adopted
• What gets ignored
• What actually works

Join us at our Farm Voice Producer Panel @officialNAMA April 17 at 9 am to gain insights straight from the farm.

Everyone’s bringing ideas to NAMA. We’re bringing farmers.

No filters. No fluff. Just real conversations about:
• What gets adopted
• What gets ignored
• What actually works

Join us at our Farm Voice Producer Panel @officialNAMA April 17 at 9 am to gain insights straight from the farm.

Everyone’s bringing ideas to NAMA. We’re bringing farmers.

No filters. No fluff. Just real conversations about:
• What gets adopted
• What gets ignored
• What actually works

Join us at our Farm Voice Producer Panel @officialNAMA April 17 at 9 am to gain insights straight from the farm.

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Agriculture runs on rhythm.
Timing. Balance. Precision.
For Calibrate, we built a brand identity rooted in the principle of calibration: aligning insight, action and performance for modern agribusiness.
From a custom wordmark inspired by a water meter, to a comprehensive brand system, voice framework and 50-page brand bible, every element was designed to adjust with purpose.
That’s calibration.
If your organization is evolving and your brand hasn’t caught up, let’s chat

Today we celebrate the women shaping agriculture, from the farm gate to the boardroom. And with 2026 recognized as the International Year of the Woman Farmer, the momentum behind women’s leadership in ag has never been stronger.

To the farmers, founders, marketers, researchers, advocates and operators moving this industry forward, we celebrate you.

Agriculture grows stronger when leadership grows more diverse.
#WomenInAg #IWD2026

Last week at Commodity Classic, we asked 146 farmers what their in-cab listening preferences are when they're out tending to their fields.

Overall, older generations trust the voices they listen to on a daily basis, while younger generations value the freedom that streaming options offer them. Despite the generational differences, they're all tuning in to stay informed, entertained and connected while the work gets done.

Get in touch to ask us how Farm Voice helps brands tap into trusted ag audiences.

Last week at Commodity Classic, we asked 146 farmers what their in-cab listening preferences are when they're out tending to their fields.

Overall, older generations trust the voices they listen to on a daily basis, while younger generations value the freedom that streaming options offer them. Despite the generational differences, they're all tuning in to stay informed, entertained and connected while the work gets done.

Get in touch to ask us how Farm Voice helps brands tap into trusted ag audiences.

Last week at Commodity Classic, we asked 146 farmers what their in-cab listening preferences are when they're out tending to their fields.

Overall, older generations trust the voices they listen to on a daily basis, while younger generations value the freedom that streaming options offer them. Despite the generational differences, they're all tuning in to stay informed, entertained and connected while the work gets done.

Get in touch to ask us how Farm Voice helps brands tap into trusted ag audiences.

📣 Congratulations to our clients at @supremeinternationalltd on being named AgriMarketing’s 2025 New Product of the Year Runner-Up for the 1450T Vertical Gen3 Stationary Mixer. This recognition highlights Supreme’s continued leadership in precision-engineered feeding solutions and commitment to delivering consistent, reliable performance for cattle operations.

This also marks the third consecutive year AdFarm clients have been recognized with this prestigious achievement. From dairy technology to seed improvements and now the latest in feed mixers, AdFarm clients continue to advance agriculture.

It has been a privilege to support the launch of the Gen 3 lineup and help bring this mixer to market. Congratulations to the entire Supreme team on a well-deserved achievement!

Farmers, pull up a seat at the table.

We’re bringing the voices of real producers to the ag marketing conversation. Farm Voice is a community of producers who help guide how farmers are represented in media and marketing.

✅ Access incentivized surveys
✅ Participate in focus groups
✅ Provide input on marketing materials
✅ Take part in user experience testing

Join the community: adfarm.com/farmvoice/join (link in bio)

📍 We're hitting the road this trade show season!

Stop by our Farm Voice booth at #CattleCon and Commodity Classic this month, or catch our team members at Top Producer Summit and National Farm Machinery Show.

If you'd like to connect to learn more about our Farm Voice panel of 500+ North American farmers, drop us a line below.

#Classic2026

The 2025 farm economy was marked by layers of complexity.

High input costs. High interest rates. Tariffs. Agriculture faced challenges that rippled far beyond the farm gate. For agrimarketers, understanding these pressures is critical to staying relevant and informed.

Our latest blog offers a snapshot of key findings from the first-ever AgIntel Index Report, with deeper data, trends and insights available in the full report. Check it out @ the link in our bio.

We're proud to welcome experienced agri-marketing leader Kari Palutis as Vice President, Growth and Revenue, leading growth strategy and agency initiatives for AdFarm across North America.

Palutis brings more than two decades of experience in agency leadership, client partnership development and integrated marketing communications across many of agriculture’s biggest brands.

Please join us in welcoming Kari to AdFarm.

Christmas has landed on the farm. 🎄

The 2026 CrossRoads Crop Conference is happening January 27-28 in Edmonton!

We’re proud to be sponsors of this event, and to welcome three members of our Farm Voice community as panelists for the session “Farmers Leading the Way: On-Farm Innovation in Action,” moderated by our own Brady Stadnicki.

• David Benjamin - Sade Farms @officialfarminainteasy
• Emily Ford - Quattro Ventures @quattro_seeds
• Josh Fankhauser - Lamb Farms

Early bird tickets are now available at the link in our bio.

The 2026 CrossRoads Crop Conference is happening January 27-28 in Edmonton!

We’re proud to be sponsors of this event, and to welcome three members of our Farm Voice community as panelists for the session “Farmers Leading the Way: On-Farm Innovation in Action,” moderated by our own Brady Stadnicki.

• David Benjamin - Sade Farms @officialfarminainteasy
• Emily Ford - Quattro Ventures @quattro_seeds
• Josh Fankhauser - Lamb Farms

Early bird tickets are now available at the link in our bio.