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_joyli

Joy Li

Freelance Designer & Illustrator
hello@joyli.com.au

187
posts
1.8K
followers
5.2K
following

2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
5/6 This is my self doubt demon, who preys on my indecision and imposter syndrome. 🦊

6/6 This is my self-perception demon, who taunts me when I start comparing myself. 🐂👺


3
1
1 years ago


2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
5/6 This is my self doubt demon, who preys on my indecision and imposter syndrome. 🦊

6/6 This is my self-perception demon, who taunts me when I start comparing myself. 🐂👺


3
1
1 years ago

2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
3/6 This is my digital troll demon, who comes out to feed after I spend 2 hours doom scrolling. 👹

4/6 This is my Asian fury demon, who comes out when I feel enraged by cultural and societal expectations. 🐲


3
1
1 years ago

2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
3/6 This is my digital troll demon, who comes out to feed after I spend 2 hours doom scrolling. 👹

4/6 This is my Asian fury demon, who comes out when I feel enraged by cultural and societal expectations. 🐲


3
1
1 years ago

2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
1/6 This is my pizza rat-pigeon demon, who reminds me that I am the trash I consume. 🍕🐀🐦

2/6 This is my oversharing snake demon, who slithers out when I let the tongue loose. 🐍


3
2
1 years ago

2 of 6 personal demons illustrated for @scigallerymel exhibition ‘SCI-FI: Mythologies Transformed’ zine. Exhibition currently on show in Melbourne!

SCI-FI: Mythologies Transformed offers fresh insights on science fiction, a genre built on envisioning alternative futures and imaginary realms. The lines connecting science fiction with ancient philosophy and mythologies are brought to light through the work of Asian and First Nations women artists and collectives.

🖼️
1/6 This is my pizza rat-pigeon demon, who reminds me that I am the trash I consume. 🍕🐀🐦

2/6 This is my oversharing snake demon, who slithers out when I let the tongue loose. 🐍


3
2
1 years ago

Final illustration panel for a special in-house art installation @universalfavourite. 🐉 Swipe to reveal!

The illustration is an homage to Sydney’s dearly departed karaoke den, Ding Dong Dang. As a place for serious business, it is now memorialised in our studio’s portable meeting booth. 🎤


3
6
1 years ago

Final illustration panel for a special in-house art installation @universalfavourite. 🐉 Swipe to reveal!

The illustration is an homage to Sydney’s dearly departed karaoke den, Ding Dong Dang. As a place for serious business, it is now memorialised in our studio’s portable meeting booth. 🎤


3
6
1 years ago


Illustration panel 2 of a special in-house art installation @universalfavourite. ✍️ Admittedly bit of an eh post since it cuts off at the head but go to my profile to see it come together! 🐉


3
4
1 years ago

Illustration panel 1 for a special in-house art installation @universalfavourite . 🐉 Coincidentally relevant content for the year of the dragon and the amount of fantasy books I’ve been reading this year. 🐲


3
4
1 years ago

She played best supporting actress alongside some of the coolest Asian Australian creative superstars. 🤪 Thanks for bringing me along for the ride @adobe

明天的声音。致敬澳大利亚的亚裔创意人才。我们的故事。我们的未来。
Voices of Tomorrow. A celebration of Asian Australian creatives. Our stories. Our futures.

Creative Director/Director/Producer: @oddassembly
1st AD: Nicole Yagdulas @ny6sense
2nd AD: Melanie Or @_melanieor
3rd AD: Christiana Mooy @christiana_mooy
DOP: Gary Morris @garymorris__
1st AC: Darren Mak @darren.mak
2nd AC: Jubilee Chan rainyjubilee
Steadicam Operator: Jonathan Baker @jonathanbaker_camera

Gaffer: Will Suen @suen_will
Best Person: Kaan Canzis @kaancansiz_
Best Person: Louise Todd-Smith @louser.lts
Grip: Josh Calder @joshiecalder
Sound Recordist: Newman Gan @new.man.gan
Stylist: Yuzhen Wang @yuzhenw.info
Stylist Assist: Hayley Hing @hayley_hing
Production Design: Odd Assembly
Photographer: Odd Assembly

Edit/GFX/Online: Odd Assembly @oddassembly
Composer/Sound Design: Douson Yuan @ayodouson Kevin Ho @kenzibeatz Daniel Lui @orrrrcaaaa
Animator: Chris Yee @yeetheeast
VFX Team: Justin Hwang @hwangproduction @tothhorgosigergely @szatmarizoltan @bbyjodo @jadameow
Colourist: Marcus Friedlander @marcus.friedlander

Talent:
Simon Chan @art_atrium
Samantha Jade @samiejade
Chloe Leong @chloeleong_
Elaine Li @lielaine
Joy Li @_joyli
Ash Lim @ash.lim
Eugene Leung @gene.ikigai @theinjury
Ian Tran @domusvim
Dan Tse @xxdandanxx @theinjury
Jason Vuong @pokari.sweat
Andrew Yee @andysfrnds
Chris Yee @yeetheeast
Nicole Yagdulas @ny6sense

Thanks @paulielinton 💕


3
12
2 years ago

She played best supporting actress alongside some of the coolest Asian Australian creative superstars. 🤪 Thanks for bringing me along for the ride @adobe

明天的声音。致敬澳大利亚的亚裔创意人才。我们的故事。我们的未来。
Voices of Tomorrow. A celebration of Asian Australian creatives. Our stories. Our futures.

Creative Director/Director/Producer: @oddassembly
1st AD: Nicole Yagdulas @ny6sense
2nd AD: Melanie Or @_melanieor
3rd AD: Christiana Mooy @christiana_mooy
DOP: Gary Morris @garymorris__
1st AC: Darren Mak @darren.mak
2nd AC: Jubilee Chan rainyjubilee
Steadicam Operator: Jonathan Baker @jonathanbaker_camera

Gaffer: Will Suen @suen_will
Best Person: Kaan Canzis @kaancansiz_
Best Person: Louise Todd-Smith @louser.lts
Grip: Josh Calder @joshiecalder
Sound Recordist: Newman Gan @new.man.gan
Stylist: Yuzhen Wang @yuzhenw.info
Stylist Assist: Hayley Hing @hayley_hing
Production Design: Odd Assembly
Photographer: Odd Assembly

Edit/GFX/Online: Odd Assembly @oddassembly
Composer/Sound Design: Douson Yuan @ayodouson Kevin Ho @kenzibeatz Daniel Lui @orrrrcaaaa
Animator: Chris Yee @yeetheeast
VFX Team: Justin Hwang @hwangproduction @tothhorgosigergely @szatmarizoltan @bbyjodo @jadameow
Colourist: Marcus Friedlander @marcus.friedlander

Talent:
Simon Chan @art_atrium
Samantha Jade @samiejade
Chloe Leong @chloeleong_
Elaine Li @lielaine
Joy Li @_joyli
Ash Lim @ash.lim
Eugene Leung @gene.ikigai @theinjury
Ian Tran @domusvim
Dan Tse @xxdandanxx @theinjury
Jason Vuong @pokari.sweat
Andrew Yee @andysfrnds
Chris Yee @yeetheeast
Nicole Yagdulas @ny6sense

Thanks @paulielinton 💕


3
12
2 years ago

She played best supporting actress alongside some of the coolest Asian Australian creative superstars. 🤪 Thanks for bringing me along for the ride @adobe

明天的声音。致敬澳大利亚的亚裔创意人才。我们的故事。我们的未来。
Voices of Tomorrow. A celebration of Asian Australian creatives. Our stories. Our futures.

Creative Director/Director/Producer: @oddassembly
1st AD: Nicole Yagdulas @ny6sense
2nd AD: Melanie Or @_melanieor
3rd AD: Christiana Mooy @christiana_mooy
DOP: Gary Morris @garymorris__
1st AC: Darren Mak @darren.mak
2nd AC: Jubilee Chan rainyjubilee
Steadicam Operator: Jonathan Baker @jonathanbaker_camera

Gaffer: Will Suen @suen_will
Best Person: Kaan Canzis @kaancansiz_
Best Person: Louise Todd-Smith @louser.lts
Grip: Josh Calder @joshiecalder
Sound Recordist: Newman Gan @new.man.gan
Stylist: Yuzhen Wang @yuzhenw.info
Stylist Assist: Hayley Hing @hayley_hing
Production Design: Odd Assembly
Photographer: Odd Assembly

Edit/GFX/Online: Odd Assembly @oddassembly
Composer/Sound Design: Douson Yuan @ayodouson Kevin Ho @kenzibeatz Daniel Lui @orrrrcaaaa
Animator: Chris Yee @yeetheeast
VFX Team: Justin Hwang @hwangproduction @tothhorgosigergely @szatmarizoltan @bbyjodo @jadameow
Colourist: Marcus Friedlander @marcus.friedlander

Talent:
Simon Chan @art_atrium
Samantha Jade @samiejade
Chloe Leong @chloeleong_
Elaine Li @lielaine
Joy Li @_joyli
Ash Lim @ash.lim
Eugene Leung @gene.ikigai @theinjury
Ian Tran @domusvim
Dan Tse @xxdandanxx @theinjury
Jason Vuong @pokari.sweat
Andrew Yee @andysfrnds
Chris Yee @yeetheeast
Nicole Yagdulas @ny6sense

Thanks @paulielinton 💕


3
12
2 years ago

Do you wanna hang out, not talk and do nothing together? Say hello (via text only please) to The Homebody Club, a puzzle iIllustrated by yours truely.
 
1 of 3 limited-edition puzzles we worked on internally at @universalfavourite, this puzzle shows what it means to find a group of friends who understand exactly how you want to spend your down time and want to come along for the (quiet) ride. Sometimes it’s just nice to have company. 

Available for purchase now in post or link also in @universalfavourite bio


3
3
2 years ago

Do you wanna hang out, not talk and do nothing together? Say hello (via text only please) to The Homebody Club, a puzzle iIllustrated by yours truely.
 
1 of 3 limited-edition puzzles we worked on internally at @universalfavourite, this puzzle shows what it means to find a group of friends who understand exactly how you want to spend your down time and want to come along for the (quiet) ride. Sometimes it’s just nice to have company. 

Available for purchase now in post or link also in @universalfavourite bio


3
3
2 years ago


Do you wanna hang out, not talk and do nothing together? Say hello (via text only please) to The Homebody Club, a puzzle iIllustrated by yours truely.
 
1 of 3 limited-edition puzzles we worked on internally at @universalfavourite, this puzzle shows what it means to find a group of friends who understand exactly how you want to spend your down time and want to come along for the (quiet) ride. Sometimes it’s just nice to have company. 

Available for purchase now in post or link also in @universalfavourite bio


3
3
2 years ago

New work merch! 3 designs, limited-edition 1000 piece puzzles. Illustrated by me and my talented colleagues. Some well deserved piece of mind to your day. Link to purchase @universalfavourite bio 🧩

📷 @shelley_horan
🖼️ @cheersjack @lucycharlotte


3
1
2 years ago

New work merch! 3 designs, limited-edition 1000 piece puzzles. Illustrated by me and my talented colleagues. Some well deserved piece of mind to your day. Link to purchase @universalfavourite bio 🧩

📷 @shelley_horan
🖼️ @cheersjack @lucycharlotte


3
1
2 years ago

HELLO 2024! Starting off with a bang, it’s a real treat to be included in the inaugural listing of artists and illustrators on @choreus.co

Choreus is a platform providing a flexible model for artist representation, powered by @jackywinter. I was really into the idea of an alternative approach to representation, in contrast to the more exclusive and traditional models. If you’re a potential client and you decide to reach out for a project via Choreus, it will allow me to choose the level of support I need on a non-exclusive, per-project basis. And if you’re an artist and have been on the fence around representation, this might just hit the sweet spot!

She’s open for commissions of all sorts this year!


3
2 years ago

HELLO 2024! Starting off with a bang, it’s a real treat to be included in the inaugural listing of artists and illustrators on @choreus.co

Choreus is a platform providing a flexible model for artist representation, powered by @jackywinter. I was really into the idea of an alternative approach to representation, in contrast to the more exclusive and traditional models. If you’re a potential client and you decide to reach out for a project via Choreus, it will allow me to choose the level of support I need on a non-exclusive, per-project basis. And if you’re an artist and have been on the fence around representation, this might just hit the sweet spot!

She’s open for commissions of all sorts this year!


3
2 years ago

New spot illos for @australianethical — centring around their philanthropy, ethics and the AE foundation. 🌏🤝


3
2
2 years ago


New spot illos for @australianethical — centring around their philanthropy, ethics and the AE foundation. 🌏🤝


3
2
2 years ago

New spot illos for @australianethical — centring around their philanthropy, ethics and the AE foundation. 🌏🤝


3
2
2 years ago

New spot illos for @australianethical — centring around their philanthropy, ethics and the AE foundation. 🌏🤝


3
2
2 years ago

New spot illos for @australianethical — centring around their philanthropy, ethics and the AE foundation. 🌏🤝


3
2
2 years ago

Only half a year late on this, but still very proud of this one! SBS Lunar New Year 2023 campaign case study now up on the ol’ website 🫠

Don’t be shaken by the fact that these aren’t mock-ups!!!!


3
6
2 years ago

Only half a year late on this, but still very proud of this one! SBS Lunar New Year 2023 campaign case study now up on the ol’ website 🫠

Don’t be shaken by the fact that these aren’t mock-ups!!!!


3
6
2 years ago

Only half a year late on this, but still very proud of this one! SBS Lunar New Year 2023 campaign case study now up on the ol’ website 🫠

Don’t be shaken by the fact that these aren’t mock-ups!!!!


3
6
2 years ago


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