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Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

Over the last thirteen years, I’ve been asked a lot of Owl-related questions here, there, and everywhere. So — I’m proud to share this interview I did with Billboard to answer a few of those for anyone interested and talk all things TFO.

But there is one portion I want to highlight especially:

“For promoters and marketers and the people throwing these events, I think one of the things that’s important for people to understand, and especially people who are taking the money that people spend on their events — there are people out there who’ve traveled two or 10 or 20 hours to be part of these experiences.

They’ve picked up double shifts. They’ve saved for months. They poured their blood, sweat and tears into making it happen. They’re camping in the heat, eating peanut butter sandwiches to afford a ticket… I think as an event organizer, you owe them something. They’ve shown up for you. You owe them transparency and a purposeful experience.

Ultimately that’s what it’s all about and what The Festive Owl is built on. It’s about providing more value to the people consuming news and content and experiences than you’ll ever get in return.”

Hope you like it — and if you don’t, that’s okay too. 🤝🦉

VIP GIVEAWAY — Breakaway x Utah reveals 2026 lineup: John Summit, Kaskade (Sunset), Tiësto + more coming to Salt Lake City on October 2 & 3. Enter now for your chance to win [2] VIP tickets.🦉👇

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To enter:
1. Follow @FestiveOwl + @BreakawayUtah
2. LIKE this post.
3. TAG a friend (or three) in the comments below.
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BONUS ENTRIES: Looking for more chances to win? 👉 Share this post directly to your story and tag @FestiveOwl + @BreakawayUtah

Winner will be announced via Stories on May 28. Good luck.

As the saying goes, better late than never.

As the saying goes, better late than never.

The Gorge is doubling security screening capacity for GRiZTronics — in addition to moving door times up an additional hour to 3p to help mitigate entry times for the final day.

GRiZTronics doors will shift forward an additional hour tomorrow, with further changes coming on Sunday to shorten lines and expedite entry into The Gorge.

I genuinely hate to keep having to do this, but here we are yet again.

📷 | u/Temporary_Soup9020

I genuinely hate to keep having to do this, but here we are yet again.

📷 | u/Temporary_Soup9020

GRiZ has also issued a personal apology ahead of The Gorge weekend and addressed the camping + ingress issues.

All camping passes for GRiZTronics will be automatically refunded following hours-long delays entering the campgrounds.

A morning update on traffic conditions at The Gorge…

Keeping an eye on this — thanks to everyone who has reached out tonight.

As music festival-related social channels vie for followers, likes and influence, there’s one that’s soaring above many of the rest, and it’s run by an anthropomorphized owl.⁠
⁠
In its 13 years of existence, The Festive Owl (say it out loud) has become a leading source for festival-related news and scuttlebutt and — as is the case for many IG comment sections — functions as a sort of Roman Forum for fans and industry folks to gather and debate. The channel regularly breaks news, has passionate engagement, and is, as such, a place where festival reps and artists aspire for their events to be covered.⁠
⁠
But despite The Festive Owl’s prestige standing, the person behind the account — which encompasses Instagram, X, Facebook, TikTok, Threads, Reddit and Bluesky – remains anonymous, with many posts and captions simply signed “Owl.”⁠
⁠
So how did a social channel run by a cartoon bird become a leading news source for the dance festival scene?⁠
⁠
Read the interview at the link in bio.

I can’t tell you how much I appreciate you.