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Today’s industry leaders are finding strength in well-structured operations, smart partnerships and a strategic reassessment of the status quo. Ready to take your design business to the next level? In this issue of BOH magazine, we’ve rounded up the best advice to kick-start your climb.
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Ready to dive in? The entire issue is available at businessofhome.com/magazine for subscribers and BOH Insiders. If you haven’t already, subscribe today to access the issue’s insights and analysis, and start building a better business with BOH!
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Cover illustration by @luisa.jung.works

The South Florida designer behind @firefinish_interiors shares a bird’s-eye view of her favorite swatches, samples and more.

🖼️: A flat lay by Rayana Schmitz
📸: Courtesy of Firefinish Interiors
📝: Caroline Biggs

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @charlesdelisleoffice discusses why he loves clients who are risk takers, how a chance encounter with a Michael Taylor room changed his life, and why he likes to be called a decorator, not a designer.

🖼️: A collection of projects by Charles de Lisle
📸: @wabranowicz, @lesliewilliamson and @cb

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @charlesdelisleoffice discusses why he loves clients who are risk takers, how a chance encounter with a Michael Taylor room changed his life, and why he likes to be called a decorator, not a designer.

🖼️: A collection of projects by Charles de Lisle
📸: @wabranowicz, @lesliewilliamson and @cb

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @charlesdelisleoffice discusses why he loves clients who are risk takers, how a chance encounter with a Michael Taylor room changed his life, and why he likes to be called a decorator, not a designer.

🖼️: A collection of projects by Charles de Lisle
📸: @wabranowicz, @lesliewilliamson and @cb

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @charlesdelisleoffice discusses why he loves clients who are risk takers, how a chance encounter with a Michael Taylor room changed his life, and why he likes to be called a decorator, not a designer.

🖼️: A collection of projects by Charles de Lisle
📸: @wabranowicz, @lesliewilliamson and @cb

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @charlesdelisleoffice discusses why he loves clients who are risk takers, how a chance encounter with a Michael Taylor room changed his life, and why he likes to be called a decorator, not a designer.

🖼️: A collection of projects by Charles de Lisle
📸: @wabranowicz, @lesliewilliamson and @cb

An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign, @designeranitalang, @lindseyherodinteriors, @emilytuckerdesign, @kkbinteriors and @simaramello—what they include on their intake forms.

🖼️: A collection of projects by Simara Mello
📸: @fabiojrsevero
📝: @aidan.w.taylor

An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign, @designeranitalang, @lindseyherodinteriors, @emilytuckerdesign, @kkbinteriors and @simaramello—what they include on their intake forms.

🖼️: A collection of projects by Simara Mello
📸: @fabiojrsevero
📝: @aidan.w.taylor

An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign, @designeranitalang, @lindseyherodinteriors, @emilytuckerdesign, @kkbinteriors and @simaramello—what they include on their intake forms.

🖼️: A collection of projects by Simara Mello
📸: @fabiojrsevero
📝: @aidan.w.taylor

An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign, @designeranitalang, @lindseyherodinteriors, @emilytuckerdesign, @kkbinteriors and @simaramello—what they include on their intake forms.

🖼️: A collection of projects by Simara Mello
📸: @fabiojrsevero
📝: @aidan.w.taylor

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look.

🖼️: A collection of projects by @zoefeldmandesign
📸: @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg

The Connecticut-based designer shares a bird’s-eye view of her favorite swatches, samples and more.

🖼️: A flat lay by Kathryn Hunt
📸: Courtesy of @kathrynhuntstudio
📝: Caroline Biggs

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest.

🖼️: A collection of projects by Leyden Lewis
📸: @pj_photographer

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest.

🖼️: A collection of projects by Leyden Lewis
📸: @pj_photographer

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest.

🖼️: A collection of projects by Leyden Lewis
📸: @pj_photographer

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest.

🖼️: A collection of projects by Leyden Lewis
📸: @pj_photographer

Taking on a friend or family member as a client can be both a blessing and a curse. This week, we asked 10 designers—@biancablancodesign, @carolinebrackettdesign, @rawiarquitetura, @designeranitalang, @nar_designstudio, @lindseyherodinteriors, @emilytuckerdesign, @hendrenhouse, @vanessakatzendesign—if their system changes when they take on projects for loved ones.

🖼️: A collection of projects by Emily Tucker
📸: @davidlauerphoto
📝: @aidan.w.taylor

Taking on a friend or family member as a client can be both a blessing and a curse. This week, we asked 10 designers—@biancablancodesign, @carolinebrackettdesign, @rawiarquitetura, @designeranitalang, @nar_designstudio, @lindseyherodinteriors, @emilytuckerdesign, @hendrenhouse, @vanessakatzendesign—if their system changes when they take on projects for loved ones.

🖼️: A collection of projects by Emily Tucker
📸: @davidlauerphoto
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.

🖼️: A collection of projects by @bannerdayinteriors
📸: @christopherstark
📝: @aidan.w.taylor

On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

🖼️: A collection of projects by @sagradastudio
📸: @charlotteleaphotography and @jennapeffley

On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

🖼️: A collection of projects by @sagradastudio
📸: @charlotteleaphotography and @jennapeffley

On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

🖼️: A collection of projects by @sagradastudio
📸: @charlotteleaphotography and @jennapeffley

On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

🖼️: A collection of projects by @sagradastudio
📸: @charlotteleaphotography and @jennapeffley

On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

🖼️: A collection of projects by @sagradastudio
📸: @charlotteleaphotography and @jennapeffley

The Los Angeles designer shares a bird’s-eye view of her favorite swatches, samples and more.

🖼️: A flat lay by Merissa Haas
📸: Courtesy of @studiom.haas
📝: @aka.siobhan.mcgowan

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson

On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine.

🖼️: A collection of projects by Ago Interiors
📸: @mr_sturman and @stephenkentjohnson