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RaceTreads.com is currently transitioning all retail-facing activity over to Tire Agent. That means anything customer-facing (purchasing, product catalog, etc.) will live under Tire Agent moving forward.
That said, Race Treads Motorsports LLC is still very much active as the motorsports and trackside operations arm.

For the 86 Challenge specifically, Tire Agent is building out a dedicated racer portal where drivers will be able to:
* Log in to a private program page
* Easily place orders for the series
* Access custom pricing/discounts specific to the program

This should make the process a lot cleaner and more streamlined for everyone compared to how it’s worked in the past.

@tireagentmotorsports

Around the paddock at Round 3 of @86challenge

@yokohamatire
@racetreads
@speedsf_track_events

Around the paddock at Round 3 of @86challenge

@yokohamatire
@racetreads
@speedsf_track_events

Around the paddock at Round 3 of @86challenge

@yokohamatire
@racetreads
@speedsf_track_events

Around the paddock at Round 3 of @86challenge

@yokohamatire
@racetreads
@speedsf_track_events

Around the paddock at Round 3 of @86challenge

@yokohamatire
@racetreads
@speedsf_track_events

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

Scenes from @86challenge Round 3 at Thunderhill West CCW. First of two days of West is Best action.

Thanks to @yokohamatire and @racetreads for sponsoring and @speedsf_track_events for hosting.

No joke, it’s almost time for the @86challenge doubleheader at Thunderhill West! We’ll be running both directions this weekend, ensuring drivers get to cover every inch of this technical, demanding track. With our own run group and ~40 drivers signed up, it’s sure to be great weekend.

Huge thank you to our partners @yokohamatire @racetreads @speedsf_track_events for supporting our series.

No joke, it’s almost time for the @86challenge doubleheader at Thunderhill West! We’ll be running both directions this weekend, ensuring drivers get to cover every inch of this technical, demanding track. With our own run group and ~40 drivers signed up, it’s sure to be great weekend.

Huge thank you to our partners @yokohamatire @racetreads @speedsf_track_events for supporting our series.

Around the paddock in Round 1 of @86challenge 2026.

Fist time I ran the new spec V601 tires for Stock and Street class. They reward drivers who can immediately get on the pace, which is a challenge for me, as I typically build up to the pace over a session. They are really fun to slide around and very controllable at the limit.

@86challenge
Presented by @yokohamatire
Hosted by @speedsf_track_events
Sponsored by @racetreads

Around the paddock in Round 1 of @86challenge 2026.

Fist time I ran the new spec V601 tires for Stock and Street class. They reward drivers who can immediately get on the pace, which is a challenge for me, as I typically build up to the pace over a session. They are really fun to slide around and very controllable at the limit.

@86challenge
Presented by @yokohamatire
Hosted by @speedsf_track_events
Sponsored by @racetreads

Around the paddock in Round 1 of @86challenge 2026.

Fist time I ran the new spec V601 tires for Stock and Street class. They reward drivers who can immediately get on the pace, which is a challenge for me, as I typically build up to the pace over a session. They are really fun to slide around and very controllable at the limit.

@86challenge
Presented by @yokohamatire
Hosted by @speedsf_track_events
Sponsored by @racetreads

Around the paddock in Round 1 of @86challenge 2026.

Fist time I ran the new spec V601 tires for Stock and Street class. They reward drivers who can immediately get on the pace, which is a challenge for me, as I typically build up to the pace over a session. They are really fun to slide around and very controllable at the limit.

@86challenge
Presented by @yokohamatire
Hosted by @speedsf_track_events
Sponsored by @racetreads

Around the paddock in Round 1 of @86challenge 2026.

Fist time I ran the new spec V601 tires for Stock and Street class. They reward drivers who can immediately get on the pace, which is a challenge for me, as I typically build up to the pace over a session. They are really fun to slide around and very controllable at the limit.

@86challenge
Presented by @yokohamatire
Hosted by @speedsf_track_events
Sponsored by @racetreads

round 1 of @86challenge with @speedsf_track_events at @thunderhillracewaypark

i love my new digicam :3

round 1 of @86challenge with @speedsf_track_events at @thunderhillracewaypark

i love my new digicam :3

round 1 of @86challenge with @speedsf_track_events at @thunderhillracewaypark

i love my new digicam :3

round 1 of @86challenge with @speedsf_track_events at @thunderhillracewaypark

i love my new digicam :3

First round of the @86challenge is officially in the books.

Thunderhill Raceway, Cyclone configuration. congratulations to our class winners for setting the pace and executing when it mattered. Strong start to the season.

Meet your winners:
Stock Class — Ivan Larionov #86 BRZ
Street Class — Nico Iskos #60 BRZ
Touring Class — Will Lorne #24 GR86

📸: @purposebuilt_trevor
Partners: @titan7wheels @maxxistires @necksgen
#SpeedSF #ThunderhillRaceway TrackDay Motorsport Racecar

First round of the @86challenge is officially in the books.

Thunderhill Raceway, Cyclone configuration. congratulations to our class winners for setting the pace and executing when it mattered. Strong start to the season.

Meet your winners:
Stock Class — Ivan Larionov #86 BRZ
Street Class — Nico Iskos #60 BRZ
Touring Class — Will Lorne #24 GR86

📸: @purposebuilt_trevor
Partners: @titan7wheels @maxxistires @necksgen
#SpeedSF #ThunderhillRaceway TrackDay Motorsport Racecar

First round of the @86challenge is officially in the books.

Thunderhill Raceway, Cyclone configuration. congratulations to our class winners for setting the pace and executing when it mattered. Strong start to the season.

Meet your winners:
Stock Class — Ivan Larionov #86 BRZ
Street Class — Nico Iskos #60 BRZ
Touring Class — Will Lorne #24 GR86

📸: @purposebuilt_trevor
Partners: @titan7wheels @maxxistires @necksgen
#SpeedSF #ThunderhillRaceway TrackDay Motorsport Racecar

Round 1 of the 2026 kicks off tomorrow at Thunderhill East, where competitors will be tackling the tricky Cyclone configuration for the first time in over three years.

We have a packed schedule with 11 rounds planned this year, including a back-to-back weekend at Thunderhill West in April, and a joint event with Socal 86Cup in September.

Interested in joining? Check out 86challenge.us and learn easy it is to become a part of Norcal’s premier 86/BRZ Time Trial series.

@racetreads @yokohamatire @speedsf_track_events

Round 1 of the 2026 kicks off tomorrow at Thunderhill East, where competitors will be tackling the tricky Cyclone configuration for the first time in over three years.

We have a packed schedule with 11 rounds planned this year, including a back-to-back weekend at Thunderhill West in April, and a joint event with Socal 86Cup in September.

Interested in joining? Check out 86challenge.us and learn easy it is to become a part of Norcal’s premier 86/BRZ Time Trial series.

@racetreads @yokohamatire @speedsf_track_events

86 Challenge is back for 2026, and we are proud to introduce our new official tire partner, @yokohamatire!

Through Yokohama and our continuing partnership with @racetreads, competitors in Stock and Street classes will be utilizing the Yokohama ADVAN Apex V601 as the spec tire. In Touring and Unlimited, we expect to seecompetitors adopt Yokohama ADVAN Neova AD09 and Yokohama ADVAN A052.

For all the details, see the News tab on 86challenge.us and check out the 2026 rules.

Here we go, last one before summer break. Tomorrow we hit @thunderhillracewaypark for Round 7 of @racetreads @86challenge. It’s going to be a hot one—will the records keep dropping?

#racetreads @gtradialusa @eatathummus @speedsf_track_events

Here we go, last one before summer break. Tomorrow we hit @thunderhillracewaypark for Round 7 of @racetreads @86challenge. It’s going to be a hot one—will the records keep dropping?

#racetreads @gtradialusa @eatathummus @speedsf_track_events

Here we go, last one before summer break. Tomorrow we hit @thunderhillracewaypark for Round 7 of @racetreads @86challenge. It’s going to be a hot one—will the records keep dropping?

#racetreads @gtradialusa @eatathummus @speedsf_track_events

Here we go, last one before summer break. Tomorrow we hit @thunderhillracewaypark for Round 7 of @racetreads @86challenge. It’s going to be a hot one—will the records keep dropping?

#racetreads @gtradialusa @eatathummus @speedsf_track_events

Here we go, last one before summer break. Tomorrow we hit @thunderhillracewaypark for Round 7 of @racetreads @86challenge. It’s going to be a hot one—will the records keep dropping?

#racetreads @gtradialusa @eatathummus @speedsf_track_events

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

Our pre-summer, beat-the-heat series of 3 events in 5 weekends continues at Laguna Seca this weekend. Should be another great turnout, with another dedicated run group thanks to our friends at @speedsf_track_events!

We’re expecting classic Laguna weather, cool conditions and clouds in the morning yielding to 60° and sunny conditions later in the day. Bring your hats, your friends, and plenty of send!

Thanks to our sponsors @racetreads @gtradialusa and @eatathummus for their support!

We’re ramping up before the summer break, with 3 events in 5 weeks. The first is at @racesonoma hosted by @speedsf_track_events.

We’ll be joined by our friends @socal86cup and are expecting to have a dedicated 86 run group and over 30 competitors! It’s bound to be a close battle for the podium places and we can’t wait to see it.

Thanks as always to our sponsors @racetreads @gtradialusa @eatathummus.

We’re ramping up before the summer break, with 3 events in 5 weeks. The first is at @racesonoma hosted by @speedsf_track_events.

We’ll be joined by our friends @socal86cup and are expecting to have a dedicated 86 run group and over 30 competitors! It’s bound to be a close battle for the podium places and we can’t wait to see it.

Thanks as always to our sponsors @racetreads @gtradialusa @eatathummus.

We’re ramping up before the summer break, with 3 events in 5 weeks. The first is at @racesonoma hosted by @speedsf_track_events.

We’ll be joined by our friends @socal86cup and are expecting to have a dedicated 86 run group and over 30 competitors! It’s bound to be a close battle for the podium places and we can’t wait to see it.

Thanks as always to our sponsors @racetreads @gtradialusa @eatathummus.