Zapisz historię na Instagramie

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

Built by sisterhood. Rooted in culture.
مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.

An editorial honoring sisterhood and mothers as keepers of culture. Through football season, the game becomes a shared language of belonging.

In collaboration with @puma.morocco @pumame

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
@linaahmadi_
@faatiiifaatiii
@hafsabiitar
@imani.naki

We partnered with @awlabes and @nike to bring the Shox Style Studio to life in the heart of Barcelona.

An immersive experience where fashion, tech, and community merged: featuring an AI Mirror for virtual try-ons, personalized portraits, and the energy of the new Nike Shox Z.

DAR Studio led: local production, photo & video recap, PR + influencer seeding, catering, guest experience, and selectors & music programming.

🎥 @fullmoonrosee

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

Last project for @fcbarcelona x @nike

DAR collaborated with @ask.onequestion on a global research project exploring the future of football culture through FC Barcelona. Acting as the cultural connector in Barcelona, we tapped into the city’s streets, stadiums, and communities to understand a new generation of players and fans. Through interviews, street casting, and immersive research, we captured how football lives beyond the pitch: through style, identity, and everyday culture.

The project helped shape the future of Nike x Barça by translating youth culture into strategic insights for product, merchandising, and storytelling, redefining how football is expressed both on and off the pitch.

Pics by @lauralobos__ & @claudiamsegura

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios × DAR presents: “UNA NOCHE CON DAR”

On May 28th, we come together to close out TONES OF MADRID the right way. A special night celebrating our community through art, conversations, live showcases and a lot of music.

Here’s the night:

From 19h to 20h: Two things happening simultaneously: a painting workshop hosted by @cos.915 &a panel talk with @munic_hb @afrik.ngv @alu.ngv & @tinamasawi, an open, honest, unfiltered conversation about the music and creative industry in Spain.

From 20:00h to 23:00h, we celebrate. Live showcases from @alu.ngv @sabahkdo @itssuzete @enzoiriarte @simbiataee. DJ sets by @javs.areyoumad & @oyana.djs

📍 La Casa Encendida, Madrid. May 28th
RSVP only, limited spots, link in bio.

@colorsxstudios llega a Madrid con “TONES OF MADRID” de la mano de DAR!

3 días de comunidad, cultura y conexión en @lacasaencendida, del 26 al 28 de mayo.

Desde talleres de moda y exposiciones, hasta colaboraciones con algunos de los colectivos de DJs más creativos del momento, pasando por flamenco y mucha fiesta.

Fashion workshop con @duadua.es & @ugo.boulard
DJ sets de @antidoto.club, @oyofe_official y @nitidoclub
Noche de flamenco con @a.flamenco.catharsis

Y cerraremos con DAR NIGHT, junto a artistas y creativos de nuestra comunidad. 🖤

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

For decades, football followed a simple equation: more wins, greater brand value. That equation is changing.

Brand value now extends into culture, fashion, music and the street.

At WFS Madrid 2025, in a session hosted by @matinal.fc , voices from @pompeiibrand , @wearedar.studio , @25gramos and @958.wip broke down why.

🔗 Link in bio to learn more

ESSENCE BTS.
My most recent personal project working with my friends. So lucky to have all of you in it and can’t wait for more ones like this. Grateful to do what i love the most every day with amazing people around me. Barcelona tiene talento!

Video by @youngssef

Photography and Creative Direction: by me
Motion: @badreazhar
Styling: @yannismarignan & @ale.anta
Makeup: @clarasml @bygistas
Set: @lucreziatrotter & @claudiapazz_
Light department:
Gaffer: @andrea.lebrero
Sparks: @inesmolinag & @_rogerbozzo
Models: @albaap.f
@janinelopesm @carolinasantosart @lisabgrt
BTS: @guim.guitart & @youngssef
Production: @claudiamsegura & @wearedar.studio
Special Thanks: @lakatanaa @circe_s @ruinas.studio
@arturofernandezzz @andreaa.ross @jooel.romeraa
@skstudio________ @napalmrentals @bau_bcn
@awwsaraa @imani.naki

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

Last work for @jumpman23

For the launch of the Air Jordan 6 Retro Infrared in Paris, DAR Studio partnered with Opium Paris to create more than a drop.

We hosted a paint workshop inspired by the Infrared colorway and a live DJ set playing the best of old school hip hop.

An intimate gathering of creatives, sneaker lovers and community.

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Photography by @marouanebeslem & @wawa.visuals

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

During AFCON, we partnered with @snipes to produce a 5vs5 football tournament in Casablanca, bringing together local talent, culture, and community at the PUMA Playground of African Football 🇲🇦

From end-to-end tournament production to local talent curation & PR, we shaped an experience rooted in the city’s energy: on and off the pitch.

Talent involved: @tagneofficiel @charafreestyle @wizproblema @ilo_7araga @jeunelion13 @silvestrobaffo @fir3awn_officiell @soufiane_az_

Client: SNIPES
Creative & Production Agencies: @wearedar.studio & @replayagency
Head of Production: @imani.naki
Producers: @wiamlaro @nora.nama @derhemoviic
Photographer: @marouanebeslem
Videographer: @zamanefilms

Football lives in every moment 🔥🇲🇦

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents:
linaahmadi_
@ffatiiffatii
@hafsabiitar

Football lives in every moment 🔥🇲🇦

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents:
linaahmadi_
@ffatiiffatii
@hafsabiitar

Her jersey. Her pride.
Yesterday’s win hits different when you carry the nation on your back. Morocco, this is for you❤️💚

Creative Director @imani.naki
Photographer @lauralobos__
Stylist @mariariich
Producer @wiamlaro
Creative Agency @wearedar.studio

Talents
linaahmadi_
@ffatiiffatii
@hafsabiitar