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Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

Today marks the release of @wickedmovie and we couldn’t be happier to have been part of the journey to Oz with the incredible @nbcuniversal team 💚💕✨

We are privileged to have worked on so many initiatives, including:

@westfieldlondon - we designed a multi-sensory journey into the world of the film, complete with spectacular sets, photo moments, behind-the-scenes imagery, iconic props, and the scents & sounds of Oz. The experience was extended with a yellow brick road trail across both Westfield London and Westfield Stratford City, featuring 13 retail partners.

@greggs_official - We brought the Yellow Bake Road to life through an iconic (and delightfully unexpected) collaboration that transformed stores in London Leicester Square and The Trafford Centre into Oz-inspired bakeries. Shoppers lined up for exclusive cups, and a @justeatuk partnership helped fans take a little piece of the Yellow Bake Road home.

@bfifilmacademy - We designed and curated a behind-the-scenes exhibit as part of the London Film Festival, featuring an exclusive first look at the film’s costumes. Seeing director Jon M. Chu take it in was a true highlight.

Experiential Strategy & Design - Building on the gravity-defying photo moments and immersive concepts of the first film, we created a theming kit of elevated, Insta-worthy real-world experiences designed to spark audience engagement, participation and brand love.

Global Partnerships & Retail - We developed the film’s creative vision for partnerships and retail with core guides that provided unification and impact, across in-store, on-pack, OOH, and online touchpoints. The movie’s promotional campaign has been unprecedented with the assets leveraged by hundreds of partners around the world.

We have a list as long as the yellow brick road to thank, for what has been a three-year journey with the Universal team across both movies. From our first set visit - where we were awed by the scale and spectacle (and even serenaded by Ariana and Cynthia!) - to today’s release, we’re so proud of everything we have achieved together. A very special thank you to @jeremiahbullfrog who has been our biggest cheerleader 📣💚💕✨

The Wicked: For Good x Westfield experience is NOW OPEN! 💚💕 Designed by MXW in collaboration with our amazing partners @universalpicturesuk @theeventscustodian @plungecreations @westfieldlondon ✨ you will be changed for good ✨

Celebrating a remarkable milestone: 10 years of MXW at Disney ✨We’re so honoured to have brought the magic to life with our incredible team, and a huge thank you to everyone at @disney for being incredible partners 💖

Happy Holidays, love MXW ✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

The best way to spread Christmas cheer… is singing loud for all to hear! 💚✨

This Holiday Season, MXW collaborated with @warnerbrosentertainment to bring festive cheer to Times Square with a special event honoring Elf, and its inaugural celebration of ‘December the TwELFth’.

The one-day event included a special performance by the @elfonbroadway cast, with fans able to enjoy photo ops, shopping and letter writing to Santa.

MXW partnered with the Global Consumer Products team to concept the annual celebration day for the Elf brand, encouraging audiences around the world to share their joy for the beloved film.

Thank you to the WBDCP team, your faces should all be on Christmas cards! 💚✨

After joining us for a two-week placement last year, we’re thrilled to have Ellie back with us - this time for a full years’ internship. Welcome 🎉
#welcome #newhire #trailerparkgroup #mxw

We’re excited to welcome
@heidiplusdesign to @mxw.studios as Lead Designer 🎨🎉
It’s a pleasure to have you with us Heidi!

We’re so pleased to welcome Danny to our growing MXW team as Lead Graphic Designer 🎉🥳
#mxwstudios#trailerparkgroup

The future favors the brave 💪🏻 team @mxw.studios at Disney embracing their inner Captain America 🇺🇸

Happy Holidays from all the team at MXW 🩶✨

This month we had the privilege of seeing the @disneyplus Content Showcase come to life at Frameless, an immersive digital gallery in Marble Arch, London. 

The event was an opportunity to thank partners for their support and marked one year of advertising on Disney+ in Europe by showcasing some of the unmissable content coming to the platform.

We’ve had the pleasure of collaborating closely with the Disney Advertising and Disney+ Teams and @organichq to design a deeply engaging experience. MXW created a dynamic walkthrough, featuring animated panels that showcased the standout moments from Disney+ over the past year, as well as designing the main event presentation which was set in a breathtaking 360 surround. 

A huge thank you to our talented team at @mxw.studios @millmill_h , The Disney Advertising & Disney+ Teams and @organichq for orchestrating an incredible event!

#disneyplus #disneyadvertising #partnerships #streaming

This month we had the privilege of seeing the @disneyplus Content Showcase come to life at Frameless, an immersive digital gallery in Marble Arch, London. 

The event was an opportunity to thank partners for their support and marked one year of advertising on Disney+ in Europe by showcasing some of the unmissable content coming to the platform.

We’ve had the pleasure of collaborating closely with the Disney Advertising and Disney+ Teams and @organichq to design a deeply engaging experience. MXW created a dynamic walkthrough, featuring animated panels that showcased the standout moments from Disney+ over the past year, as well as designing the main event presentation which was set in a breathtaking 360 surround. 

A huge thank you to our talented team at @mxw.studios @millmill_h , The Disney Advertising & Disney+ Teams and @organichq for orchestrating an incredible event!

#disneyplus #disneyadvertising #partnerships #streaming

This month we had the privilege of seeing the @disneyplus Content Showcase come to life at Frameless, an immersive digital gallery in Marble Arch, London. 

The event was an opportunity to thank partners for their support and marked one year of advertising on Disney+ in Europe by showcasing some of the unmissable content coming to the platform.

We’ve had the pleasure of collaborating closely with the Disney Advertising and Disney+ Teams and @organichq to design a deeply engaging experience. MXW created a dynamic walkthrough, featuring animated panels that showcased the standout moments from Disney+ over the past year, as well as designing the main event presentation which was set in a breathtaking 360 surround. 

A huge thank you to our talented team at @mxw.studios @millmill_h , The Disney Advertising & Disney+ Teams and @organichq for orchestrating an incredible event!

#disneyplus #disneyadvertising #partnerships #streaming

This month we had the privilege of seeing the @disneyplus Content Showcase come to life at Frameless, an immersive digital gallery in Marble Arch, London. 

The event was an opportunity to thank partners for their support and marked one year of advertising on Disney+ in Europe by showcasing some of the unmissable content coming to the platform.

We’ve had the pleasure of collaborating closely with the Disney Advertising and Disney+ Teams and @organichq to design a deeply engaging experience. MXW created a dynamic walkthrough, featuring animated panels that showcased the standout moments from Disney+ over the past year, as well as designing the main event presentation which was set in a breathtaking 360 surround. 

A huge thank you to our talented team at @mxw.studios @millmill_h , The Disney Advertising & Disney+ Teams and @organichq for orchestrating an incredible event!

#disneyplus #disneyadvertising #partnerships #streaming

This month we had the privilege of seeing the @disneyplus Content Showcase come to life at Frameless, an immersive digital gallery in Marble Arch, London. 

The event was an opportunity to thank partners for their support and marked one year of advertising on Disney+ in Europe by showcasing some of the unmissable content coming to the platform.

We’ve had the pleasure of collaborating closely with the Disney Advertising and Disney+ Teams and @organichq to design a deeply engaging experience. MXW created a dynamic walkthrough, featuring animated panels that showcased the standout moments from Disney+ over the past year, as well as designing the main event presentation which was set in a breathtaking 360 surround. 

A huge thank you to our talented team at @mxw.studios @millmill_h , The Disney Advertising & Disney+ Teams and @organichq for orchestrating an incredible event!

#disneyplus #disneyadvertising #partnerships #streaming

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷

MXW is thrilled to have partnered with the teams at @universalpicturesuk @libertylondon and @studioxag to have designed this year’s @wickedmovie themed Christmas display at Liberty, transforming the worlds and stories of the movie into displays across the historic store’s iconic window and atrium. ✨

The takeover includes ten unique storytelling windows and a statement display of the Wizard’s head suspended in the atrium, all inviting shoppers to ‘find magic within’ this Christmas.

As part of the collaboration, Liberty have curated a range of Wicked-themed product lines, and will be hosting various events over the festive period.

A huge thank you and congratulations to everyone involved on this amazing team effort - and particularly for Universal for trusting us to bring the vision of Wicked to life 💚🩷